The document discusses research conducted to attract a target audience for a house music magazine. A questionnaire was given to friends and family aged 16-26 to understand what content and price point would appeal to them. Feedback was also gathered from this age group on Facebook once a prototype magazine was created. Based on this feedback, changes were made to the contents page to better address the target audience. Images showing artists in action while DJing were selected to catch the eye of those interested in becoming DJs.

1. 5. How did you
attract/address your
audience?
Evaluation Media AS

2. Research and Attracting my
Audience
• For my final piece, I researched what type of
magazine my target audience would like to see. I did
this by asking friends and family of my target age
group, 16-26 what they would like to see in a house
music magazine, including, the name, the content,
and the price. Here are some of the outcomes of this
questionnaire.

3. Findings
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1
2
3
4
5
6
7
Series1
0
2
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16
NO YES
1. Do you buy music magazines?
Series1

4. Addressing my Audience
• After I had finished my final product, I put it on
Facebook and sent it to a handful of friends that suited
my target audience. I asked them if they liked the format
of my magazine, and if they had any criticisms of it,
things to improve it from a different point of view. This is
what I found.

5. Findings from Facebook

6. Conclusions
• From my Facebook interviews I found that my
contents page was generally my weakest point,
which is why I changed it from the first image to the
second.

7. What I did in my magazine to
address my audience.
I also addressed my
audience by specifically
using a image where my
artist is in action, going
through records because I
thought that if someone
was interested in being a
DJ, then this photo would
be quite eye catching, and
maybe even inspirational
to some.