The document discusses research conducted on existing products about the effects of social media on mental health, including analyzing videos, questionnaires, and interviews. It analyzes the findings from this research and evaluates the strengths and weaknesses of each research method. The research was used to gather information needed to create a short film project about how social media impacts mental health.

1. Research
Claudia Slater

2. Existing Product
https://www.youtube.com/watch?v=0EFHbruK
Emw
A short
movie.
Shows the effect
of social media.
The short
snappy clips.
Location of
been at
home.
The angles of
seeing people on
there phones.
Shows
different
genders.
Relatable.

3. Existing Product
Showing the way
social media
effects your brain.
Talks about
social media.
Short- 3 mins
long.
Colorful. Artsy.
Large, bold
letters.
Short snippets

4. Existing Product
Used
Statistics.
Emotive
language.
Dark
lighting.
Relatable

5. Existing Product
https://nyti.ms/2Ipi1rt
Results about
Mental health.
Article
Uses images to
show different
races

6. Research Analysis
• What common features do the researched
products have? There all linked to social
media, They talk about mental health.
• What aspects of the research will you include
within your on work?

7. Questionnaire Analysis
Survey Monkey Link:

8. Audience research
• Observation: Most the percentage is for under 18 with a
percentage of 78.57%
• What this says about my audience: Most of my audience is
under18.
• How will your product appeal to this audience: It will appeal to
teenagers and be relatable.

9. Audience research
• Observation: Mostly female with a percentage of 64.29%
• What this says about my audience: My audience is mainly
female
• How will your product appeal to this audience:
• It will show I have to make my audience more open.

10. Audience research
• Observation: Most people use social media over 3-5
hours.
• What this says about my audience: There very
active, They spend most there time on there phone.
• How will your product appeal to this audience:

11. Audience research
• Observation: Less people think they don’t than do.
• What this says about my audience;
• They are often true to themselves.
• How will your product appeal to this audience:
• It will show a different side of social media to them.

12. Audience research
• Observation: The responses are equal.
• What this says about my audience: They have expeirnced
some mental health.
• How will your product appeal to this audience:
• It will be relatable to the ones who said yes.

13. Audience research
• Observation: The hightest rated one is entertainment.
• What this says about my audience: They prefer funny
things and light hearted things.
• How will your product appeal to this audience:
• Ill make it humerous in places an make it entertaining.

14. Audience research
• Observation: Social media hasn’t affected most of the
audience.
• What this says about my audience: They may not relate.
• How will your product appeal to this audience:
• Ill chose to educate them with my information

15. Audience research
• Observation: Yes was the most voted answer.
• What this says about my audience: They have
expeirineced some sort of cyber bullying.
• How will your product appeal to this audience: Ill chose
some topics of bullying in my film.

16. Audience research
• Observation: The most used platfrom voted was snapchat.
• What this says about my audience: They use snapchat more
than the other apps to possibly interact with friends more.
• How will your product appeal to this audience: I will be
including snapchat in my film project.

17. Audience research
• Observation: Mostly said yes but no follows pretty close behind.
• What this says about my audience: They have mixed feelings about
there social media platforms
• How will your product appeal to this audience: Ill show each side of
social media.

18. Interviews

19. Interview 1
• Why do u think social media
effects mental health so much?
• How do u think we could reduce
cyber bullying these days?
• Has social media ever made you
feel alone? If so how?
• Could you tell me some issues
you have realised have occurred
with yourself and social media?
• What age did u realise social
media wasn’t the best? And what
made you realise?

20. Interview 1
• Observation: They highly agree social media
isn't always positive.
• What this says about my audience: They have
experienced things in the past
• How will your product appeal to this
audience:
• They will relate and possibly find comfort and
share the video to increase awareness and
education
Emily bannister-

21. Interview 2
• Why do u think social media
effects mental health so much?
• How do u think we could
reduce cyber bullying these
days?
• Has social media ever made
you feel alone? If so how?
• Could you tell me some
issues you have realised have
occurred with yourself
and social media?
• What age did u realise social
media wasn’t the best? And
what made you realise?

22. Interview 2
• Observation: They relise it can be toxic
however they have had a posative expierence.
• What this says about my audience: They could
show the posative side to netflix
• How will your product appeal to this
audience: It will educate them more.

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
16-21 • Social media
• Phones and going out.
Gender
Female and male • More male things for example gaming and
male themed things.
Psychographic
Social media
Short films
• Use social media apps in my short film.
Social Status
Working class • It will feature everyday stuggles teenagers in
working class may relate too.

24. Research Evaluation

25. Research Evaluation
• Give an overview of how you conducted your research. Discuss the strengths and
weaknesses of each method
– Product Research- How social media effects mental health.
– I researched different videos on youtube. This was a strength as it allowed me to get more
insporation.
– e ideas.or
– Questionnaires;
• Why do u think social media effects mental health so much?
• How do u think we could reduce cyber bullying these days?
• Has social media ever made you feel alone? If so how?
• Could you tell me some issues you have realised have occurred with yourself and social media?
• What age did u realise social media wasn’t the best? And what made you realise?
– Interviews-
– These questions where a strength as I got more information I needed to create my project.

26. Research Evaluation
– What sort of a response did you get?
– I got good responses and very full answers. They understood the questions.
Some were more negative than others.
– How did you distribute your survey? Give an advantage and a disadvantage
– I distirbted it to different people for example some from college but also some
people outsdie of college so I got a range of ages and genders as well as
different veiws. This was an advantage as it gave me more results and
information as well as increased my audience. However a disad antage to this
would be I didn’t get as many male responses, as im not friends with as many
males therefor it was tricky to conduct the difference.