The document defines and provides examples of key terminology used in research, including circulation, hits, box office figures, ratings, and sales. It also defines and compares different types of primary, secondary, quantitative, qualitative, audience, market, and production research. Finally, it discusses objectives vs subjectivity in research, reliability and validity, and provides an example of Harvard referencing for different media.

1. Research
Leticia Pozze

2. Terminology
• Circulation
– How many copies of magazines or newspaper has been
distributed. For example the hello magazine sold 267,299 per
month in 2015.
• Hits
– How many views the website has been saw. For example how
many people watch videos on YouTube.
• Box Office Figures
– How much the cinema or theatre get by a film or a show.
• Ratings
– How much something had been classified. (4/5 5 stars, 95% etc)
• Sales
– How many products have been bought.

3. Primary Research
• Definition
– Research what you have done.
• Advantages
– You can research to collect information that you might need for
your work. Also ask questions during and interview.
• Disadvantages
– You can take a long time to research and finding the right people
to ask.
• Example
– Questionnaires/Surveys, interviews, focus groups, vox pops and
product analysis

4. Secondary Research
• Definition
– Previously done research, using existing research in your
project.
• Advantages
– Can find own sources already done for your wide range of
resources.
• Disadvantages
– Might not be quite what you want.
• Example
– Internet research, library research and archive research

5. Quantitative Research
• Definition
– Research and put into percentages, fractions and numbers.
• Advantages
– Using graphics you can know if they like your
work/product.
• Disadvantages
– Lack of detail, you can’t have enough information.
• Example
– Sales, box office figures, website hits, TV rating and closed
questions.

6. Qualitative Research
• Definition
– Research what the people think, if they like or not.
• Advantages
– You can improve your work by using open questions from
the others.
• Disadvantages
– You might not get the information that you need or don’t
understand what they want.
• Example
– Reviews, responses, discussions and forums.

7. Audience Research
• Definition
– Finding out who consumes your product.
• Advantages
– You can improve your product by asking them questions.
– It can help you to understand your audience
• Disadvantages
– It can limit your creativity.
– It can be hard to collect all information that you need.
• Example
– Films, newspaper, magazines, television programs, etc.

8. Market Research
• Definition
– Where the product is sold.
• Advantages
– It helps you to minimize risks and focus attention on objectives.
– Helps you to identify opportunities in the market.
• Disadvantages
– They only produce qualitative information which is not
representative.
– Information only as good as the method used.
• Example
– Market research your business can use to test your business
idea, find customers, and create new products.

9. Production Research
• Definition
– Information and resources needed for budgets or crow.
• Advantages
– Helps to explain the features of the product.
• Disadvantages
– It can be very time consuming.
• Example
– An online library so that you can find out information
about what books you want to buy.

10. Terminology
• Objective
– It isn’t influenced by personal feelings or opinions.
• Subjective
– Has been influenced by personal feelings or opinions.
• Valid
– It is able to answer the intended outcome/questions.
• Reliable
– It produces accurate and consistent results.

11. Harvard Referencing
Name of the film being researched;
1. James Cameron, (1997), Titanic
• Zack Snyder, (2017), Justice League
2. George R. R. Martin, (1996), Game of
Thrones
3. Kevin Systrom and Mike Krieger, (2010),
Instagram
4. Kirsty Tyler, (1993), OK!