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Research
Kyran Durkin
Existing Product
Existing Product
Existing Product
Existing Product
Research Analysis
• What common features do the researched
products have?
• What aspects of the research will you include
within your on work?
Questionnaire Analysis
Survey Monkey Link:
Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:
Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:
Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:
Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:
Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:
Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:
Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:
Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:
Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:
Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:
Interviews
Interview 1
Interview 1
• Observation:
• What this says about my audience:
• How will your product appeal to this
audience:
Interview 2
Interview 2
• Observation:
• What this says about my audience:
• How will your product appeal to this
audience:
Audience Profile
Category Demographic Content to appeal to this audience
Age Range
Gender
Psychographic
Social Status
Research Evaluation
Research Evaluation
• Give an overview of how you conducted your research.
Discuss the strengths and weaknesses of each method
– Product Research
– Questionnaires
– Interviews
Research Evaluation
– What sort of a response did you get?
– How did you distribute your survey? Give an advantage and a disadvantage

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2. research (1)

Editor's Notes

  1. Choose a recent product similar to your own and annotate it Type of image- studio/location, angle, effects, post-production Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc. Audience appeal- how does it make its audience want to buy/watch/play it?
  2. Choose a recent product similar to your own and annotate it Type of image- studio/location, angle, effects, post-production Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc. Audience appeal- how does it make its audience want to buy/watch/play it?
  3. Choose a recent product similar to your own and annotate it Type of image- studio/location, angle, effects, post-production Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc. Audience appeal- how does it make its audience want to buy/watch/play it?
  4. Choose a historical product (pre-1990) similar to your own and annotate it Type of image- studio/location, angle, effects, post-production Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc. Audience appeal- how does it make its audience want to buy/watch/play it?
  5. Discuss the existing product research, surveys and interviews
  6. Discuss the responses you got from your survey Discuss distributing your evaluation digitally