The document discusses research conducted to attract a target audience for a house music magazine for 16-26 year olds. A questionnaire with friends and family found most did not regularly buy music magazines. Feedback on a prototype magazine shared on Facebook identified the contents page as the weakest aspect, so it was revised based on the criticism received.

1. 5. How did you
attract/address your
audience?
Evaluation Media AS

2. Research and Attracting my
Audience
• For my final piece, I researched what type of
magazine my target audience would like to see. I did
this by asking friends and family of my target age
group, 16-26 what they would like to see in a house
music magazine, including, the name, the content,
and the price. Here are some of the outcomes of this
questionnaire.

3. Findings
0
1
2
3
4
5
6
7
Series1
0
2
4
6
8
10
12
14
16
NO YES
1. Do you buy music magazines?
Series1

4. Addressing my Audience
• After I had finished my final product, I put it on
Facebook and sent it to a handful of friends that suited
my target audience. I asked them if they liked the format
of my magazine, and if they had any criticisms of it,
things to improve it from a different point of view. This is
what I found.

5. Findings from Facebook

6. Conclusions
• From my Facebook interviews I found that my
contents page was generally my weakest point,
which is why I changed it from the first image to the
second.