The document discusses research conducted on existing product advertisements. It analyzes four advertisements, noting features like using bright colors to catch attention, showing what the product can do, and using special effects. It also discusses common features of the ads like centering the product. The document asks what aspects of the research will be included in the respondent's own work. It provides templates for analyzing questionnaires, interviews, audience observations, and creating an audience profile to appeal to demographics like age, gender and psychographics. Finally, it prompts an evaluation of the research methods used.

1. Research
Reed Cunningham

2. Existing Product
This is a simple advertisement of a product
as they have just put the product in and
used a simple phrase above the product
They have used a
bright eye catching
colour this will catch
the customers eyes as
it is bright

3. Existing Product
In this product advertisement they
have used what the product removing
stains from the towel, this one is
better advertisement than the one
before as it shows what the product is
capable of,

4. Existing Product
In this advertisement they
have used special effects to
give the flame a more
realistic look and they have
used it on a black
background to make it
stand out more

5. Existing Product
In the background they have used a
dark colour which makes the coca-
cola logo stand out more as its
glowing red.
As you can see the product is in the
middle and it will be the first thing the
customer sees on the poster

6. Research Analysis
• What common features do the researched products have?
They all have a picture of the product in the middle of the
page and they have colours which make the product stand
out more
• What aspects of the research will you include within your
on work?

7. Questionnaire Analysis

8. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:

9. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:

10. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:

11. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:

12. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:

13. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:

14. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:

15. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:

16. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:

17. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:

18. Interviews

19. Interview 1

20. Interview 1
• Observation:
• What this says about my audience:
• How will your product appeal to this
audience:

21. Interview 2

22. Interview 2
• Observation:
• What this says about my audience:
• How will your product appeal to this
audience:

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
Gender
Psychographic
Social Status

24. Research Evaluation

25. Research Evaluation
• Give an overview of how you conducted your research.
Discuss the strengths and weaknesses of each method
– Product Research
– Questionnaires
– Interviews

26. Research Evaluation
– What sort of a response did you get?
– How did you distribute your survey? Give an advantage and a disadvantage