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Print project proposal
1. Proposal
1
Working Title:
“BrainDead Magazine”
What is it called? This can change if you think of something better later
Audience:
My audience will be gamers in general, but to narrow it down further my target audience will most
likely be teenagers in between the ages 15 to 18+ as most of the games included within the
magazine will be for a mature audience, because of the violence in them. There won’t be a specific
gender, but I would say it is more of a male thing as gaming is more popular with males than
females. In terms of psychographic, I would say your average male teenager, but statistics show
that 52% of the gaming audience is made up of women, therefore my target audience in terms of
gender is going to be both male and female. I think that my magazine would be a global thing as
gaming in general is popular all over the world. In the USA, 155 million Americans play games
regularly, which means three or more hours per week. Four out of five households own a gaming
console, and the average age of gamers is 35, and the average number of years gamers have
been playing games is 13. Therefore, gaming is a huge, and popular industry which is why I am
choosing to do it. Another reason would be because of the variety of topics I could cover, and my
passion for gaming. Overall I think that my target audience will be both male and female gamers
that are in between the ages of 15 to 18 plus.
Rationale (approx. 100 words)
Throughout the year I have learnt that I prefer the practical side of the projects that we have
completed. I have acquired a basic knowledge on Adobe Photoshop, and Adobe Premiere Pro CC.
As well as some other programs. I think that my Photoshop skills have developed the most during
the course, and I am very strong with using Photoshop. The subjects we studied before the current
project haven’t influenced my project in any way, but they have influenced my design choices that I
am currently thinking about doing for my final design. So far we have studied film, and a bit of
everything in the first project. The first project we did we learnt how to use some of the main
programs for media. This has helped me determine what I am good at, and what I am not. The first
project we did will have a massive impact on upon my project as most of the things that we learnt
during the project I will be using in the current project.
Project Concept (approx. 200 words)
So far I have a rough idea on what I am going to make, but over time I will build upon that idea,
making it better, and a stronger concept. I have decided that I am going to make a gaming
magazine, it will either be a PC gaming magazine or PlayStation gaming magazine. I have decided
on the idea of making a gaming magazine because of how popular gaming is, also the fact that I
am a gamer and are passionate about gaming. Therefore, I think it would make a good idea to
make a gaming magazine. The overall concept is to create a magazine that talks about new
games coming out or that have just came out. However, these games will be of my choice, I don’t
want to have random new games advertised in the magazine, which most gamers haven’t heard
of. I would like them to be games that are ‘hyped up’, such as ‘Red Dead Redemption 2’. I will also
talk about gaming trends and if I choose to do a PC gaming magazine, then I may talk about PC
hardware, and or programs. But, thinking about the magazine now I am leaning on the side of
doing a PlayStation magazine. When it comes to research, I will need to conduct an ongoing
research process that will help me, whilst I am going along with the project. I will look at other
gaming magazines, such as PC Gamer, The Official PlayStation magazines, etc. When looking at
similar magazines, I will take ideas from them, editing them and making them my own. When
researching these magazines, I won’t just look at the covers, but I will look at the double page
spreads, single pages, and more. I will gather both primary and secondary research. The primary
research that I gather will be, me gathering gaming magazines and looking through them, and
analysing them. Secondary research will be conducted by researching other gaming magazines,
and analysing the cover of that mag, a double-page spread, and that company’s website. They will
all be analysed, and I will do this for three different types of gaming magazines. So far I think I will
be researching PC Gamer, PlayStation, and Xbox magazine. This then gives me a wide variation
of gaming magazines to look at, and influence my idea.
2. Proposal
2
Evaluation (approx. 50 words)
I plan to evaluate my work through analysing my work and its outcomes. Also referencing my work
on an on-going evaluation and completing a self-reflection. I will explain how my final product
turned out, and talking about what I would change if I were to do it again. I would also explain the
positives and negatives of my final product, and then go on to talk about what I like the most about
it. I will talk about the research side of things as well as the final product. I will go on to write about
how the research helped me determine my final design and what sort of research inspired me the
most, and what didn’t help me as much. I will also write about how useful the information I
gathered was, and if primary or secondary research was more useful.
3. Proposal
3
Schedule
WEEK OVERALL PLAN SPECIFIC TASKS
1 -Initial Response
-Production Experiments
2 -Product
-Audience Research
-Proposal
-Begin Pre-production
Write about my target
audience that I will be
choosing to create my
product for.
Complete the
proposal word
document, this one.
3 -Pre-production
-Filming
4 -Filming/Editing
5 -Post-production
-Screening/Evaluation
Bibliography
At least 7 sources total and should include books, videos/films/video games, magazines and
newspaper articles etc.
1. Your, Name. (2018) Target Audience Research Survey (conducted on DATE)
2. Interviewees, Name. (2018) Target Audience Interviews (conducted on DATE)
3. https://howiesgraphicdesignblog.wordpress.com/2015/04/17/concept-art-and-illustration-presentation/
4.
5. https://www.slideshare.net/jefpiu/revista-pc-gamer-maro-2011
6.
7. http://www.waterstonesmagazines.com/PC-Gamer-Magazine-Subscription.cfm?s=2.14
8.
9. https://www.pinterest.co.uk/pin/840625086668805028/
10.
11. http://www.pcgamer.com
12.
13. https://pocketmags.com/pc-gamer-uk-edition-magazine/may-2015
14.
15. https://www.playstation.com/en-gb/
16.
17. http://www.futureplc.com/
18.
19. https://www.xbox.com/en-US/
20.
21. https://en.wikipedia.org/wiki/PlayStation_Official_Magazine_%E2%80%93_UK
22.
23. https://en.wikipedia.org/wiki/Official_Xbox_Magazine
