This proposal is for a basketball magazine called "Bank!" targeted towards teenagers and young adults aged 14-25. The magazine will feature basketball trivia, player interviews, articles, and tutorials. To create the magazine, the author will interview a friend on their college basketball team and research what topics interest the target audience. They will create a magazine cover and two-page article spread. The author plans to evaluate their work by reflecting on what they did well and could improve, and how the evaluation process will help them develop their media skills for future study and career.

1. Proposal
1
Working Title: Bank!
I called it this since there is a type of shot in basketball called a ‘bank shot’ when you hit the ball
off the backboard to score. Some people shout ‘Bank!’ When they attempt one of these shots so I
named it after that.
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc. Use the
Audience Classifications PowerPoint on Blackboard to help you develop this section.
Why would your project appeal to this person? Discuss each audience element in relation to
content (why would your product appeal to the age group? Why would your product appeal to the
gender? Etc.)
Age: Teenagers- aged 14 to age 25. I think my magazine would appeal to people of these ages as
basketball is a sport that you usually need to be fairly fit to play and these are ages where people
are usually at their most active. I feel like this magazine would be too mature and would have too
much writing to be interesting to children but may be interesting to teenagers and adults.
A lot of teenagers want to be a good or pro basketball player so they may want to read this
magazine since it may improve them as a player.
Gender: This magazine could appeal to any gender but the target audience is mostly male. It will
appeal more to men as the magazine is mainly about male basketball players such as NBA
players. This could also appeal to female basketball fans that like watching basketball and could
also appeal to female basketball fans as I could include female basketball players as well as male
basketball players.
Social status: skilled working class. The main target audience of the magazine is working class
people. The magazine has an affordable price of £2.50 so it can easily be afforded by working
class people. However I also think that his magazine could appeal to many other audiences such
as middle class, upper class etc since basketball is a sport loved by many different people of many
different social classes, ethnicities and backgrounds. Unlike things such as clothes that can only
be afforded by people that have more money.
Sexuality: Any. It is a magazine about basketball so this would just appeal to whoever is interested
in the sport.
Could interest gay men since there are a lot of male basketball players and gay people are
attracted to men.
Uses and gratifications: To learn and find information (e.g facts about basketball players, teams
etc)
Social interaction- Sport is a popular talking point so some of the topics in the magazine may lead
to discussions and conversation.
Rationale (approx. 100 words)
Review your progress throughout the year- what video game and Photoshop skills and knowledge
have you acquired? How will you use those skills?
What was your advergame and how will it have a direct impact upon your project?
I have gained a lot of knowledge of using photoshop since I previously had never used it. I now
know how to put together an image and I also now know how to make an animation as well.
I can learn new techniques by watching tutorials from the internet
This will have an impact on my project since it means I will be able to make my own magazine
cover for this project.
My advergame was a sidescroller/endless runner game to advertise Irn-Bru. It will have an impact
on my project as I will use it as motivation to make a better advergame since I didn’t think mine
was very good.

2. Proposal
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Project Concept (approx. 200 words)
What is the concept for your project and what are you going to make?
What research will you need to conduct and how will it help you make your project/
The concept for my project is a basketball magazine called Bank! that is targeted to 15-24 year
olds. It contains basketball trivia, interviews with players, articles on basketball, tutorials on how to
do moves, a questions page.
I am going to make a magazine cover and a two page spread of what would be in the magazine.
I am going to use my friend Taylor that is on the basketball team and I will interview him about the
York College basketball season. I also am going to use him for the cover.
I will need to research things such as what people from my target audience would like to read
about most. I have some friends that fit the description of my target audience so I can ask them
what they would want to read in a basketball magazine.
Evaluation (approx. 50 words)
How do you plan to evaluate the work? Reference conducting on-going evaluation (Production
Reflections) and your final self-reflection (Evaluation), analysing your work and its outcomes.
How will this process help developing your working practices as you continue with your
study/media career?
I plan on evaluating my work by saying what I did and what I did on my magazine and why I did it. I
will also discuss what I could have done better.
I will discuss the things I am happy with about my work and what things I don’t like and I wished I
did better at.
This process will help my future media study as it will tell me what things in media I am good at
and what things I am not good at and what things I could improve on.