Karen McCullough speaks to HR Professionals giving them the formula to grow their credibility and professionalism via personal branding. Human Resource Management can be approached in two fundamentally different ways. Human resources employees can fill purely administrative roles, simply facilitating the paperwork involved for tasks such as hiring new employees and handling workers' compensation insurance. Or HR employees can become strategic contributors to company success. Transforming the HR function into a strategic contributor can take your workforce strategies to the next level, increasing the value of your human capital to accrue distinct competitive advantages. What are the most important characteristics of a superstar HR manager? Place the following characteristics in order of importance. A. People Skills B. Operationally efficient C. Strategic mindset D. Compliance Expert/HR Knowledge E. Understands the business/industry

2. #WFHRMA16 @K_McCullough

3. Taught me about Branding!

6. Being an HR Strategic
Contributor
People
Skills
Strategic
Mindset
Understanding
The
Business
Champion
High
Performance
HR
Knowledge

7. Executive HR Presence

9. “Your life doesn’t
get better by
chance.
It gets better by
change!”
Jim Rohn

10. Branding 101
We buy products and services…
We attach ourselves to people!

11. I AM my Brand
Branding
Is the unique and exclusive position
that you and your VALUE
occupy in the minds of others.
YOUR
BRAND

12. Agent Qualities

13. Agent Qualities
Independent, Knowledgable, Rational,
Non-Emotional, Confident, Assertive,

14. Be Observant

16. MY SECRET BRANDING FORMULA

17. DISCOVERY
DESIGN
DISTRIBUTION
DELIVERY

18. DISCOVERY

19. WHAT ARE YOU KNOWN FOR?

20. What one word describes my Personality?
What Values or do you most closely associate
with me?
What Skill or Talent comes to mind when you
think of me?
How would you describe me to others
who have never met me?
1
1
2
1
1 1.
2.
3.
4.
The Awareness Challenge

21. DESIGN

22. Visibility

24. HOW DO YOU SHOW UP?

25. Distribution
Talk about
your
value
Be
positive
and
have
energy

26. Past
Present
Future
Because of HR’s Work and Support…
We no longer ________________
WE can NOW_________________
We know how to_______________
We are able to_________________
We now have__________________
We will________________________
We look forward to ______________
Add your own points where
you bring value

27. Delivery

30. Ray Charles

31. 1959

32. MC Hammer

33. 1990

34. Neil
Diamond

35. 1969

36. Robert
Mathew

37. 1989

38. Beyonce

39. 2009

40. Robin
Thicke

43. Gen Z - The Future Wichita
Falls HR Association Members
Co-Workers