Branding
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Branding involves using names, symbols, or designs to identify and differentiate the goods and services of one seller from others. There are different types of branding including personal branding, corporate identity, and rebranding. Corporate identity expresses an organization's personality through communication, behavior, design, and what employees wear. It also defines how an organization communicates with clients. Strong identities are built through powerful logos that are simple, scalable, suitable for the industry, and strong without colors. Color psychology studies how color impacts human behavior and emotion.
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- 1. Session #3 By: Salsabeel , Rana & Toka
- 8. Branding
- 9. What is the Branding? A name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers
- 10. WHY TO BRAND…?!
- 11. Branding Types • Personal Branding • Corporate Identity • Rebranding
- 13. Corporate Identity It is the organization’s personality and character that maintains its individuality which is expressed through how people there behave, speak, communicate and even what they wear.
- 14. Corporate Identity • Communication & behavior • Design
- 15. Define the way that the corporate communicates with the clients and with its audience and how its messages are delivered Communication & behavior
- 16. Designs Your brand is seen through your designs
- 17. Powerful Logos • Simple • Suitable for the brand’s industry • Scalable • Strong without colors
- 18. How to build strong identity?
- 20. What is Color Psychology? • It is the study of color as a determinant of human behavior and emotion
- 22. Rebranding
- 25. Let’s Recap •What is Branding •Branding types •Strong Identity •Powerful logos •Color Phycology
- 26. NOW WHAT…?!
- 27. rand ravely
- 28. Any Questions?
Editor's Notes
- To deliver the organizations msg to enhance the customers loyalty To motivate the buyers
- The practice of people marketing themselves and their career as brands.
- Yellow: Happiness, Red: Passion, Blue: safety and security Orange: Hunger, Green: Nature, Purple: Royalty
- Click w Alo!