Personal Branding Celebrity Myth

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y does every personal branding evangelist talk about a major celebrity when they preach on building a personal brand?

To begin with the top tier celebrity does not have a personal brand.
Celebrities have well crafted personal images.

The top tier celebrities like Oprah, Donald Trump, Tiger Woods (before the Viagra) arent building a personal brand.

They are building a personal based image that can be leveraged to sell, endorse, and profit. I guess you could argue this is somewhat a brand but not really.

These celebrities are known for what they are good at.

Not because they focused on some personal marketing or corporate rejected term like personal branding.
I know personal brand fan boys and girls use those as examples as to whats possible.

Pursuit of excellence in skills and talent

Turned that into a image that could be profited

How to Build your personal brand?

Dont focus on building a personal brand. Focus on being great. Focus on being the best at what you do. Focus on being YOU.

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  • Why does every personal branding evangelist talk about a major celebrity when they preach on building a personal brand?To begin with the top tier celebrity does not have a personal brand.Celebrities have well crafted personal images. The top tier celebrities like Oprah, Donald Trump, Tiger Woods (before the Viagra) aren’t building a personal brand.They are building a personal based image that can be leveraged to sell, endorse, and profit. I guess you could argue this is somewhat a brand but not really.
  • I remember watching Oprah when I was younger. 5 days a week Oprah was on TV. She was good, could bring the audience and the guest to tears. But beyond that she knew how to run, manage, and create a very effective media empire.Did she leverage her name? Yes. Did she do this first? Did she only focus on this? I’ll let you answer that.
  • Donald Trump, he didn’t build a personal brand. He bought low sold high. Bought raw land or dilapidated buildings added value and sold. Shrewd real estate and business deals built Donald Trump. Not some focus on building a personal brand. Heck have you seen his hair?
  • What about Tiger Woods?Tiger Woods before his straying ways was and will be by far the greatest golfer of modern times. His driving, putting, and dedication to improvement can’t be touched by anybody else on the course. Did Tiger say years ago… I’m not going to range today instead I’m going to start working on my personal brand. Uh… no!
  • These celebrities are known for what they are good at. Not because they focused on some personal marketing or corporate rejected term like personal branding.I know personal brand fan boys and girls use those as examples as to what’s possible. Pursuit of excellence in skills and talentTurned that into a image that could be profited
  • Don’t focus on building a personal brand. Focus on being great. Focus on being the best at what you do. Focus on being YOU.I have a feeling that if you do that the whole personal brand thing will take care of itself.Don’t Focus on Personal BrandingBeing GreatBest at what you doFocus on Being YOU
  • Personal Branding Celebrity Myth

    1. 1. Personal Branding Celebrity Myth<br />
    2. 2. Why Mention Celebrity?<br />Do Not Have Personal Brands<br />Personal Images<br />
    3. 3. Oprah<br />5 Days a Week<br />Built, Ran, and Managed a Media empire<br />Did She Leverage her name?<br />
    4. 4. Donald Trump<br />Bought Low, Sold High<br />Real Estate and Business Deals<br />
    5. 5. Tiger Woods<br />Amazing Golfer<br />Not Going to Range…<br />Working on Personal Brand?<br />
    6. 6. What Does This Mean?<br />Known for Talents & Skills<br />Not Personal Branding<br />Pursuit of excellence in skills and talent<br />Image that could be profited<br />
    7. 7. What Should You Do?<br />Don’t Focus on Personal Branding<br />Being Great<br />Best at what you do<br />Focus on Being YOU<br />
    8. 8. More Tips, Advice, and Secrets at:<br />YouBrandInc.com<br />

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