Mohon memberi komentar untuk presentasi UTS Seminar PIO ini.

1. By Dhevita marianna 110710131

2. Hellooo….
Sapa loe???

3. Apa yang ada di pikiran orang
lain ketika mendengar nama
Anda??

4. Ingat???Ingat???

6. What is personal branding?What is personal branding?
you

7. A Personal Brand is a positive expectation, a promise to
your market. It is the preferred position in your client’s
mind. A personal brand owns the equity stake, the
mindshare on which no one else can compete.
—Joe Heller, president, Heller International

8. Personal brandingPersonal branding
Why??
to have a public persona that stand for
something clear, powerful, and compelling
in the mind of people you come into
contact with.

9. How we make personal brand??How we make personal brand??

10. 1. Find passion

11. 2. Make purpose

12. 3. Find motivation

13. 4. Formulate personal brand

14. 5. Take action

15. 6. publishing

16. Personal Branding FactPersonal Branding Fact
Branding takes time
Brands grow organically
Brands are not rational
Brands demand absolute commitment
Branding always has an effect

17. Key to winning brandKey to winning brand
Clarity
Specialization
Consistency

18. THE FOUR LEVELS OF BRANDTHE FOUR LEVELS OF BRAND
RESPONSERESPONSE
1. Awareness

19. 2. Affinity

20. 3. Understanding

21. 4. Decision threshold

22. Your visibility is more important than your ability

23. Brand ChannelsBrand Channels
The second brain of a Personal Brand.
The roads to your prospects, the various
marketing communications tools and
methods that you use to convey your brand
to your pool of prospects and turn them
into ideal clients

24. two categories of brandingtwo categories of branding
channels:channels:
Inclusive channels. With inclusive channels, you
don’t have much control over who sees the
message, so you’ll probably attract a larger
response but lower-quality prospects.
Exclusive channels. With these channels, you
can control who sees your message, but you
reach fewer people

25. Daftar pustaka
Montoya, Peter (2009). The Brand Called
You. Mc Graw Hill