Here are a few key reasons why Skyfall was such a box office success at the cinema without American investment: - It was the longest-awaited Bond film, having been in development for over 4 years. This generated a huge amount of hype and anticipation among fans. - As the 50th anniversary of the Bond franchise, Skyfall had a built-in sense of event status that attracted both die-hard fans and casual moviegoers. - The film received overwhelmingly positive reviews, with praise for Sam Mendes' direction, Roger Deakins' cinematography, Thomas Newman's score, and Daniel Craig and Javier Bardem's performances. Positive word-of-mouth spread. - As a

3. 
Multiplex (278 cinemas)

Independent

Small Chains

2012 – 172.5m cinema admissions, £1.1bn BO.

2012: 769 Cinema sites in the UK (Source: BFI
Statistical Yearbook), 3,817 screens (50 more than 2011)

4. 
UK box office receipts up 6%

UK Films (incl. co productions) – 25%

‘Mega-Hits’: Skyfall - £102.8m UK Box Office
(highest earning ‘UK’ film), The Dark Knight Rises,
The Hobbit: An Unexpected Journey

For the first time since 1984 the net increase in
‘non multiplexes screens’ greater

90% all screens – Digital Projection

Average ticket price - £6-37

5. 1984 (Milton Keynes) – first multiplex.
Cinema admissions: 70 million
 By 2004: 170 million
 2011figures currently levelling out – similar
Box Office/DVD curve (most people watch
films on television)
 Occasional film affects this curve e.g.
Avatar
 12-21 most common cinema going age
 Film more as ‘social activity’ – mainstream
film culture


6. Odeon – 114 sites, 868 screens
 Cineworld – 80- sites, 799 screens
 Vue – 79 sites, 746 screens
 Empire Cinemas – 16 sites, 150 screen
 Anderson – 11 sites, 88 screen
 Reel Cinema – 16 sites, 623 screens
 City Screen – 22 sites, 60 screens


8. Historical relationship with Hollywood
(Vue aquired 36 Warner Village Cinemas
in 2003, Odeon owned by UCI who were
Paramount and Universal)
 Mainstream Films – Hollywood/British
 Many Multiplex chains now owned by
Venture Capitalists/Private Equity firms
 Out of town model (US) more popular
 Weather can be a factor – a poor
summer can mean a good box office


9. Reduced overheads (one building)
 Multiple revenue (up to 30 screens)
 Mass audiences
 Revenue from non ticket price sales
 Blockbuster – more than one screen (350-400
screens typical release)
 Can move film to smaller screen
 Out of town = easy access (other interests)
 Wide choice (although mainly Hollywood)


10. WRITE DOWN WHAT
YOU THINK WERE THE
TOP TEN BOX OFFICE
GROSSING FILMS OF
LAST YEAR.....

11. Skyfall
2. The Dark Knight Rises
3. The Hobbit: An Unexpected Journey
4. Marvel Avengers Ensemble
5. The Twilight Saga: Breaking Dawn – Part 2
6. Ted
7. Ice Age 4: Continental Drift
8. Life of Pi
9. The Amazing Spiderman
10. Prometheus
1.

12. Harry Potter and the Deathly Hallows Part
Two
2. The King’s Speech
3. The Inbetweeners Movie
4. Pirates of the Caribbean – On Stranger Tides
5. Sherlock Holmes: A Game of Shadows
6. Arthur Christmas
7. Johnny English Reborn
8. Gnomeo and Juliet
9. X Men: First Class
10. Paul
1.

13. WHAT DIFFERENCES ARE THERE IN THE
2011 and 2012 FIGURES?
WHAT DOES THIS SUGGEST ABOUT THE
STATE OF BRITISH FILM?
Next Year for UK films? Philomena,
About Time as successful UK/US
collaborations?

14. 







Film as cultural experience (solitary viewing and
couples common)
Independent/Past Run/World Cinema/Cult Films
Niche, older, more educated audiences
Different atmosphere and architecture
Wine/Cappuccino/licensed bar instead of
Coca-cola, Popcorn and Nachos
Often a single screen cinema
Commonly found in cities and university towns
Often independently owned

15. Curzon
 Everyman
 The Lexi Cinema
 Prince Charles Cinema
 Electric Cinema
 BFI


17. 







21 sites (first in 1989)
City Screen Ltd. previous Trading Name
Founded by Lyn Goleby and Tony Jones
Sites include London, Norwich, Oxford,
Southampton, Aberdeen, Liverpool
London sites – Greenwich, Ritzy, Stratford,
Notting Hill, Hackney
Dependent on area - mix a programme of
independent, art house and ‘less accessible
mainstream’
Outside events – Q & A, live Opera screenings…
But 2012: bought by Cineworld

20. 
Explain why this film was such a box
office success at the cinema – without
American investment.