Chocotella millie, chloe s, joe and will
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Chocotella is a new chocolate cereal created by Millie Gray, Chloe Smith, Joe Laws and Will Dobberson targeted at 10-20 year olds. It is made from natural ingredients like wheat, milk and whole grain and contains 99% Nutella. Priced at £2, the cereal will be sold in supermarkets like Sainsbury's, Tesco's and Asda. The cereal box back will include a £1 off coupon for Nutella.
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The students researched how other cereals target audiences and found that focusing on one gender, like girls, provided an opportunity. They developed Strawberry Snaps cereal targeted at girls and created marketing materials like packaging, a storyboard, and advertisement. Their advertisement showed a girl's dull world becoming colorful after eating the cereal. The group worked well together by splitting tasks and combining ideas to develop their cereal concept on time for the project.
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The document discusses Nutella's marketing strategy in the United States and Ireland. In the US, the target customer is Alex, an affluent soccer mom, and the value proposition is "Spread the Happy". Nutella leverages social media and partnerships to promote versatility. The average price is $3.48 for 13oz. In Ireland, the target is Lauren, a fun mother, and the value proposition is "Start the Day with Nutella". Promotion includes TV, social media, and partnerships. The average price is $2.32 for 7oz. Both strategies are effective but could be improved through additional partnerships, formats, and locations. A student team from Ireland and the US collaborated using a Facebook group.
Cadbury shahansha.ppt
if you want to download this file please send me a request to shahans25@gmail.com ,this is a presentation slide of cadbury india ltd... all the pictures and details have been taken out from cadbury website..
Swiss Miss Ad Plan Booklet
The document outlines a marketing campaign created by Clearcase Agency to promote Swiss Miss Hot Cocoa Mix. The campaign's big idea is "Instant Quality Time" and aims to show how Swiss Miss provides a convenient way for busy families and professionals to connect with loved ones. The target audience is women ages 25-49 who live hectic lives as mothers and professionals and need quick options to enjoy quality time.
Evaluation
This document summarizes the research, planning, design, and evaluation of a cereal advertising project. It discusses researching target audiences, competitors, developing branding and packaging for a cereal called "Brain Pops." It also describes creating an advert storyboard and evaluating their group work process. The group worked well on written tasks and presentations but struggled filming their advert due to absences. Overall, the author learned about advertising codes, research techniques, designing cereal packaging, and analyzing their project work.
business report
1. The document summarizes a group project for a charity drive event organized by 8 members to raise funds for Rumah KIDS orphanage. They set up a food and beverage stall on campus selling products like ice cream puffs, popsicles, and corn.
2. To promote their products and raise awareness for their charity, the group utilized various marketing strategies like social media promotions, attractive booth design, and on-site sales conversations. They also offered deals and sold from multiple locations on campus.
3. Through creative product packaging with drawings and dry ice effects, along with a variety of flavors, the group aimed to provide a satisfying experience for customers while fundraising for their chosen charity of providing support to orphaned
Company synopsis
Here are 3 potential advertising campaign ideas for the Vortex Bar chocolate brand:
1. Magazine Advertisement - A full page ad featuring the Vortex Bar logo in a swirling vortex design against a starry space background. The headline "Get Lost in the Vortex" would appear above an image of the chocolate bar.
2. Social Media Campaign - A series of Instagram and Facebook posts showing the chocolate bar in different cosmic settings (e.g. on the moon, floating in space). Captions would use hashtags like #VortexBar and #OutOfThisWorld.
3. In-Store Display - A 3D cardboard display constructed to look like the interior of a spaceship cockpit. It would feature cut
CREATION OF NEW PRODUCT WITH THE HELP OF 7 P'S OF MARKETING
Creation of a new product with the help of 7 p s of marketing which includes the following:
1. PRODUCT
2. PRICE
3. PROMOTION
4. PLACE
5. PEOPLE
6. Positioning
7. PROCESS
Save Chocolate Campaign - Event Calendar
Easter Egg Hunt, virtual trivia nights, raffle baskets, chocolate tastings and more! Join our campaign and help spread the awareness of the cocoa industry's darkest side. The future of this delicious food depends on us the consumers.
A Campaign for Change!
Proposal for a choco company
The document outlines a proposal for a chocolate manufacturing and sales company called "Chocolab". The company will be located in Kalapet and manufacture plain, milk, and fruit & nut chocolates. It will target consumers of all age groups in Pondicherry through retailers, wholesalers, and traders. The company aims to compete based on taste and quality and will be a partnership with roles including 2 finance managers, 2 marketing managers, 1 accountant, and 1 general manager.
proposalforachococompany-160508073437.pdf
The document outlines a proposal for a chocolate manufacturing business called "Chocolab" in Pondicherry, India. A group of 8 individuals will form a partnership and manufacture milk chocolate, fruit and nut chocolate, and plain chocolate. The manufacturing facility will be located in Kalapet and target consumers of all ages in Pondicherry. The business will compete based on taste and quality. Initial costs, production process, marketing and financial plans are presented.
Recovered file 1
Heavenly Cupcakes is introducing a new line of chocolate base cupcakes in various flavors and icings to satisfy chocolate lovers in Southern California. The cupcakes come in mini, regular, and jumbo sizes at affordable prices. Heavenly Cupcakes uses an environmentally friendly paperless model and aims to attract kids and families with incomes over $20,000 in Fullerton through social media promotions and giveaways.
"How we found 34 ways to the consumer’s heart!"
Barry Callelbaut's Global Markting Director, Bas Smit, on 34 ways to tease the hearts of consumers with the chocolate experiences of tomorrow.
Report 2 (1)
The document summarizes a student group's charity fundraising project called "La Chocolaterie" that ran for 5 days. The group sold personalized chocolates and other snacks on campus. Profits from sales and donations totaling over RM1600 were given to Ti-Ratana Welfare Society, a charity helping deprived people. The group outlined their objectives, products, pricing, promotion, expenses, and evaluation of results. Though they did not meet their RM2000 fundraising goal, they were able to donate profits and raise awareness for their charity's cause.
Cheeze its
Cheez-Its were first produced in 1921 and have changed ownership several times, currently being produced by Kellogg under the Sunshine label. Cheez-Its targets families, children, teens and young adults as its main consumers. It competes most directly with Cheese Nips and Goldfish but also wheat and saltine crackers. Kellogg generates over $122 million annually from crackers like Cheez-Its and is focusing on single-serve packaging which is driving growth. Cheez-Its has brand loyalty due to its long history and maintains its original cheese flavor recipe.
Codes and Conventions
Children's cereal advertisements typically feature bright colors, upbeat music, and happy children enjoying the cereal. They commonly use animated characters like mascots to personify the cereal brand. The ads show milk being poured onto the cereal and shots of children eating and saying how tasty it is. They aim to attract children with humor, catchy slogans, and symbols of fun and enjoyment.
choco girls business plan
you can easily view our agenda and business idea
base idea behind this presentation is Delhi government EMC plan
in EMC we are required to present a business proposal and start our start up
it helps in creating buisness mindset
baby marketees 2017 - assignment 2 - group 1
This document contains 5 marketing campaign summaries:
1. Coca-Cola's "Taste the feeling" campaign extends the brand's equity across various Coca-Cola products and underscores consumer choice.
2. Fami's campaign positions the brand as being attached to family values with the insight that family is where people feel a sense of belonging.
3. Nestle's campaign promotes the importance of breakfast for fueling families and allowing them to spend quality time together.
4. Colgate's campaign encourages sharing smiles on social media to raise money for charity, with the goal of reminding consumers that Colgate is a trusted brand.
5. Knorr's campaign focuses on the insight that
Marketing Plan
Kellogg's is planning to introduce a new pancake and sausage breakfast sandwich. There is currently low competition for this product. Kellogg's will target all breakfast eaters with convenient, healthy sandwiches under 300 calories made with whole grains. An advertising budget of $5 million will include TV commercials, newspaper ads, direct mail, coupons, and free samples to introduce and promote the new product nationwide. The marketing plan aims to capitalize on the growing market for convenient, on-the-go breakfast options.
Creative brief
Michel et Augustin is a brand that makes biscuits and dairy products using natural ingredients. While it has a devoted following, its products can be difficult to find in stores and are more expensive than competitors. The brand wants to target consumers aged 25-45 who value natural, high-quality products. It will position itself as providing an affordable daily "little pleasure" that transports customers back to the happier times of childhood snacks and recess.
Similar to Chocotella millie, chloe s, joe and will (20)
CREATION OF NEW PRODUCT WITH THE HELP OF 7 P'S OF MARKETING
CREATION OF NEW PRODUCT WITH THE HELP OF 7 P'S OF MARKETING
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History of film
The document provides an overview of the GCSE Film Studies course, outlining its aims and objectives. It discusses how students will develop their knowledge of mainstream Hollywood films from the 1950s and 1970s-1980s, as well as more recent independent and international films. All films will be studied in relation to key developments in film history and technology. The timeline of developments discussed includes the first moving images, silent cinema, the Hollywood studio system, the introduction of sound and color, and modern technological advances like CGI and portable cameras.
Aqa EPQ
The document provides information about AQA's Level 3 Extended Project Qualification, including an overview of what the project entails, guidance for teaching and supervising the project, details about the assessment process and requirements, and assessment objectives and criteria for evaluating students' work. Students must complete an independent project on a topic of their choosing, keep a production log documenting the process, and submit a written report and other evidence of their work, which will be assessed based on their ability to plan, research, analyze, evaluate and communicate their findings. The Extended Project Qualification aims to develop students' skills in independent learning, problem-solving, decision-making, and
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This document outlines the course details and expectations for a Media Studies class. It includes information about trips related to different media forms, written assessments that will be completed every half term, and setting up individual blogs for submitting coursework. Students are introduced to common media forms and asked to research sub-forms within each. They will analyze adverts using the LIAR media framework and complete activities comparing different media texts.
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Radio 1 targeting audience
Greg James has targeted the intended audience of his BBC Radio 1 breakfast show through various means. He puts listeners at the center of the show and aims to make it unbelievably exciting. The BBC is also targeting younger audiences by cutting Nick Grimshaw's previous breakfast show from four to three days a week as part of an overhaul. The BBC uses digital convergence and social media platforms like YouTube, Facebook, and Instagram to engage audiences and promote its shows and personalities like Greg James.
Glossary terms and definitions for ad conventions and techniques
This document outlines various techniques and conventions used in print advertising, including:
1. Logos, slogans, product images and names, font size, and anchorage to promote products.
2. Elements like typeface, shot types, composition, and color palette that influence how audiences view and understand ads.
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A level media glossary
This document provides definitions for key media studies terms related to media language, audiences, narratives, representation, and industry. It defines over 80 terms concisely, with examples to illustrate meanings. Some key terms defined include genre, ideology, representation, narrative, audience, realism, and industry concepts like conglomerate and platform. The glossary offers succinct explanations of fundamental concepts studied in media to support analysis of media texts, audiences, and the industry.
Summer tasks 2018
This document outlines the summer tasks for a Media Studies course covering four subject areas: language, industries, audience, and representation. Students are asked to complete four tasks over the summer break: 1) Analyze how a magazine cover or film poster targets a specific audience; 2) Analyze the techniques used in a film trailer; 3) Examine how the media represents social groups through newspaper covers and advertising campaigns; 4) Research the major film studios known as the "Big Six" and their recent media productions. Completing these tasks will give students practice in key media analysis skills required for the two-year A Level course.
Shelter
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Lucozade student pack
The Lucozade Sport "I Believe" advertising campaign from 2013 aimed to promote the message that Lucozade Sport hydrates and fuels athletes better than just water. The £4 million campaign featured TV ads during soccer matches starring athletes Gareth Bale and Alex Oxlade-Chamberlain. On social media, the ads claimed Lucozade Sport gave athletes an advantage over water during prolonged exercise. However, the ads were later banned for failing to prove this claim applied outside of a laboratory setting.
Old spice
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Niamh's group minecraft distribution
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Minecraft circulation Oakley's group
Minecraft has different versions that appeal to various audiences, including the original sandbox mode and story-based spin-offs. It can be played across platforms like Xbox, PC, PlayStation, phone and tablet. The game attracts a wide age range because of its construction concept, and appeals to both genders. Players can customize their own worlds without limitations, linking with friends to view different creations. Audiences have provided feedback since inception, allowing developers to improve the game and expand its circulation to new players.
Marketing minecraft.
Without a large publisher or marketing budget, Minecraft relied on word-of-mouth promotion through gaming sites and forums to generate interest. It also benefited from audiences sharing gameplay videos and mods on YouTube and forums. As Minecraft grew more popular, it expanded to new platforms and versions while maintaining a strong fan community. This led to various franchise extensions like Lego sets, books, and merchandise, as well as a planned movie.
Group research
Minecraft was designed to be creative and allow building freely in an endless block world. It was inspired by other games and initially self-published before being acquired by Microsoft. Written in Java, it allows user modifications and cross-platform play. It has been hugely successful commercially, with over 70 million monthly players and 144 million copies sold across all platforms.
Lee's group radio 1 breakfast show
Radio 1 aims to entertain and engage 15-29 year olds with a mix of contemporary music and speech. The breakfast show is hosted by Nick Grimshaw on weekdays and DJ Dev on weekends. Radio 1 uses social media like Twitter, Instagram, YouTube and Facebook extensively to interact with listeners and share content. They strive to be innovative by playing emerging artists in addition to chart music. The station sees the future in digital platforms like iPlayer and YouTube to continue engaging younger audiences who consume more content online.
Loom's group radio presentation
BBC Radio 1 is a British radio station operated by the BBC that specializes in popular music. It aims to entertain 15-29 year olds through its mix of music and speech content promoted across social media platforms. However, research found that most Radio 1 listeners feel it should have more distinctive content than commercial stations and better inform and educate the public. The document then provides background on the history and flagship breakfast show of Radio 1.
Radio 1 breakfast show timeline lesson
Nick Grimshaw has returned from the Christmas holidays to host his daily BBC Radio 1 Breakfast Show. The three and a half hour show includes music, interviews with celebrity guests, phone-ins from listeners, and competitions. Well-known segments include "Call or Delete" where guests prank call contacts, and "Happy Hardcore FM" which allows listeners to scream over music. The show aims to lower the target age of the audience for the BBC while informing, educating, and entertaining through British music, news, quizzes and games. It differs from commercial stations by focusing on its public service remit through the license fee rather than advertisers.
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Glossary terms and definitions for ad conventions and techniques
Glossary terms and definitions for ad conventions and techniques
Chocotella millie, chloe s, joe and will
- 1. Cereal Evaluation By Millie Gray, Chloe Smith, Joe Laws and Will Dobberson.
- 2. ‘Chocotella’ Our cereal is named ‘chocotella’ from the popular brand nutella. Chocotella is a chocolate based cereal targeted at 10-20 year olds. Our cereal is full of natural ingredients, including wheat, milk and whole grain. It includes 99% nutella. Priced at only £2, our chocotella cereal is affordable to anyone and everyone. You’ll be able to buy your own box at supermarkets such as Sainsbury’s, Tesco’s and asda. On the back of every box, you’ll be able to cut out your own coupon for £1 off your next pot nutella.
- 3. Research and planning We researched popular cereal’s such as coco pops, cornflakes and cookie crisp because they are all similar and appeal to the same target market as us. We liked their advertising, and how they involved the children within their tele adverts. We completed surveys on survey monkey so we was able to understand and provide a cereal that children and young adults would actually want to buy. We based our cereal on something that we know everybody enjoys eating, which would grab their attention when they realised our cereal was involved with it. Our main competors in the market right know would be popular brands like coco pops and other chocolate based cereals because we all appeal to the same audience.
- 4. How we would improve We would improve our cereal box by including game at the back of our box to entertain and appeal to the children who may buy the box. We would also include a promotional of our chocolate character to make it more popular and appealing.
- 5. Group Evaluation We worked really well as a team and tried to include everyone`s input although sometimes we didn`t always agree with each other, but managed to solve our differences at the end. Some of us missed quite a few lessons, so we had to keep going over bits but in the end we all caught up.