R1BS student presentation

1. RADIO 1 BREAKFAST
SHOW AUDIENCE.
Lee, Jack, Molly, Connor, Molly
& Harriet (Dan)

2. RADIO 1…
• BBC Radio 1 specialises in modern and current popular music and chart hits throughout the day
including a wide range of chat aimed to engage its audience.
• The remit of Radio 1 is to entertain and engage a broad range of young listeners with a distinctive
mix of contemporary music and speech.
• Their target audience is 15-29 year olds and it should also provide some programming for
younger teenagers.
• They should offer a range of new music, support emerging artists - especially those from the UK -
and provide a platform for live music. News, documentaries and advice campaigns should cover
areas of relevance to young adults.
• Choices are partly guided by what’s already popular with young people online; many older artists
are not included as the network is trying to keep an under-30 audience.
• Radio 1 plays nearly 10 times as many different tracks in a month as its commercial rival, Capital.
This is because as well as playing chart music, they also play music by emerging artists which
would not be played on other commercial radio. This engages the audience as they like listening
to new, out coming music.

3. RADIO 1 DAILY SCHEDULE
• This schedule shows that Radio 1 has a
variety of programs running 24 hours to
entertain its viewers.
• There is a range of presenters running
throughout the day with the most popular
people presenting at the times that tend to
be the most busiest such as Nick Grimshaw in
the morning when there is more listeners.
• There is a mixture of mainly music, news and
chat which revolve around what appeals to
the younger audiences. For example, the
music is modern, the news is based around
popular celeb gossip, events and sports and
the chat is mainly relatable to younger
generations.

4. THE BREAKFAST SHOW…
• The Radio 1 Breakfast show is aired Monday to Friday, with Saturday and Sunday
filled up by the DJ Dev. It is currently hosted by Nick Grimshaw and has been hosted
by Mike Read, Simon Mayo, Chris Moyles and Tony Blackburn who was the first
presenter when the show was introduced on the 30th September 1967.
• The Breakfast Show has been losing audience numbers year-on-year since
Grimshaw took over but he was brought in especially to develop larger audiences in
its target range of 15-29 and shed the over 30s.
• The programme often has the audience on the phone, choosing tracks and
occasionally encourages them to think they are producing a segment, choosing the
tracks for half an hour at a time. The ‘mates round the table’ collective presentation
style and mode of address makes the audience feel as if they are part of that group
of friends, talking about where they went last night or who they saw.
• This mode of presenting is used to make listeners feel relaxed whilst listening and
this is more entertaining which covers the shows remit.

5. NICK GRIMSHAW…
• Nick Grimshaw has been hosting the Radio 1 breakfast show since the 24th
September 2012 (5 years).
• Since being brought in to raise listener numbers, he has the added almost 800,000
weekly listeners to his show in the last quarter of 2017. This shows that bringing him
in has been successful due to his popularity.
• He has been on other shows such as T4 and The Album Chart Show and being a
judge on the twelfth series of X Factor. Showing that he is music based therefore fit
for radio. He has experience on radio from when attending Liverpool university on
the local student station; ICON radio.
• Since Nick Grimshaw is more younger than previous presenters, he is able to talk
about relatable, modern topics which entertain the shows audience.

6. SCHEDULE…
• This is a snippet from an hour of the
breakfast show containing a mixture
of music, news and chat.
• The news is inserted every 30 mins to
keep listeners updated containing
the weather, traffic, sports and
celebrity gossip.
• The music is a mixture of new
popular music and upcoming music
which is not necessarily well known.
• The chat included is mainly about
the competition of the day, the prize
and the question. The question is
normally well known by its listeners
so its easy to answer.

7. SOCIAL MEDIA…
• Radio 1 use social media to interact with their listeners to see whether they are
enjoying the content and what they want to listen to. The radio 1 breakfast show
interacts through the radio 1 Twitter, Instagram, Facebook, Snapchat and you tube
where there is a variety of posts which comment on the listeners opinions.
• Along with the social media of Radio 1 as a whole, Nick Grimshaw also interacts with
listeners through his own twitter, Instagram, Facebook and Snapchat. On both
Twitter and Instagram, he has more followers than Radio 1 showing that he can
interact with more people on the show.
• Listeners interact through liking, commenting and sharing the posts of their social
media where they can discuss on the content of the chat, music and he news. Along
with this, the competitions are also discussed which influences viewers to take part.

8. • Twitter is one of the main social media that the both use. By asking the listeners questions;
Radio 1 can see if their content appeals to the audience through judging whether the
comments are positive and negative. In this post, the comments are all positive reactions
and excitable towards the competition. Nick Grimshaw tells his followers what is coming up
to inform them to tune in and also see their reaction to the guests which is also very
positive. Radio 1 have 539.4k followers and Nick with 2.1m showing a wide range of
audience. Both use emoji's and a gif to interact with younger audiences.
TWITTER…

9. INSTAGRAM…
• Instagram is very popular
when seeing what the
audience are interested
with because it is largely
commented on. Radio 1
have 709k followers and
Nick has 1.3m followers so
both can comment on the
content of the show. Both
posts talk about the
guests of the show and
persuade people to tune
in. They both have positive
comments so the content
must be good

10. FACEBOOK…
• Radio 1 have 145,147
followers and Nick has
69,550 showing that
facebook is no the most
social media they use but
they still post to let listeners
see what is coming up and
remind people to tune in.
The amount of views of the
post let them know how
many people see it and
even though not many
people comment on it, they
can see how many people
like it to see how popular
the content is.

11. SNAPCHAT AND YOUTUBE…
• Snapchat and youtube are the less popular social medias when interacting with
listeners as people cannot comment on Snapchat and listeners watch radio 1
youtube to see the guests on the show. Both Radio 1 and Nick have snapchat with
radio 1 posting mainly about the show with celeb guests, task and chat towards its
followers. Nick mainly posts about his daily life rather than just the show so his
followers are mainly fans of him rather than the show. Only Radio 1 have Youtube
and they post videos of guests in the studio, they have 4,376,300 followers who can
also comment on the video. Listeners tune into these videos to see the guest rather
than the show.

12. RADIO 1 BIG WEEKEND…
• This year the event is in Swansea and contains acts such as; Craig David, Niall Horan,
Wolf Alice, Ed Sheeran and Taylor Swift. These well known artists attract the radio’s
young audience and also attracts others who are not listeners of radio 1, 2, 3, 6
music, 1xtra and Asian network. Therefore, this event can attract new listeners who
would be persuaded by the good artists in the line up. This event is said to be as
good as Glastonbury since the line up is very popular.
• Previously, the event has been held all over England with a new location every year
to attract its listeners all over the country. The line up always includes a few popular
acts to attract listeners with new artists as well to show new music just like radio 1
do on its shows.

13. FACTS ABOUT RADIO 1’S AUDIENCE…
78% of listeners should
produce more distinctive
content from commercial
radio.
Only 35% say that the
Radio 1 informs/
educates public
6% said they
associated the
station with
documentaries
26% said they
associated the
station with news
coverage
25% said they
associated the
station with
programming for
younger teens
Target audience is
under 29s but 30%
of 35-44s think
they are
2 out of 5 Radio 1 listeners
think they play the most
popular music in order to
attract the largest audience
Only 17% of the target
audience (15-29) think it
informs and educates, and
only 27% though it was
different to commercial radio
There is a 9% rise to 29% of
people who think that Radio
1 informs and educates
during off peak times
60% of listeners agree
that they play mostly
Chart music
“it plays the
same sort of
music without
adverts”
“It sounds
independent of
the BBC”
“It plays a lot of
very commercial,
mainstream music
that I hear on other
channels”
“it is very
like other
stations”
Only 14% of listeners
believe the music they
play is unique, however
37% play new British
artists which supports
their remit
71% of listeners would expect to hear Ed
Sheeran
71% of people believe
they play mainstream
chart, 51% believe it is
chart dance music and
48% are boy/ girl bands
77% of listeners want
their presenters to be
knowledgeable about
music, 68% want them
to have a funny
personality and 54% to
talk about serious issues
highest recalled aspect was
current chart music (57%)
followed by presenter banter
(52%)

14. HOW BBC RADIO 1 ENGAGES WITH
LISTENERS…
• Media organisations are adapting to suit the interests of millennials (18 – 35 year
olds) who tend to heavily consume and share content on the internet.
• Radio 1 aims to ensure it integrates online video alongside its radio output in a bid
to engage with the younger generation. Therefore, they put the best segments of
radio on social media for people to share. They use YouTube and Twitter to help
them. They try to put content online of what people will be naturally brought to
• Radio 1 like to use YouTube as it is easy to see the audience that it watching and
what they are targeting. Also, it is used because of the younger audiences attention
span to get content out there quickly. By tracking what the audience is interested in
through monitoring comments and feedback, the broadcaster can try to stay
relevant to younger audiences.
• BBC Radio 1 aims to produce 'a trail of breadcrumbs' from entertaining footage that
will lead to their radio station.

15. INNOVATIVE RADIO…
• Since Social media is the main source of interaction with all the listeners of the
radio, it is also I good way to see what the audiences like, share and consume,
Especially on YouTube.
• Through social media, Radio stations can spot new talent and new artists. Radio 1
differs from commercial radio by not only playing chart music but also upcoming
artists with new music through using social media as a tool to finding new,
innovative ways to engage with their audiences.
• By being innovative, Radio stations can differentiate themselves from commercial
radios such as Kiss, Heart, Capitol who all stick to the same set playlist. Through
being innovative, it can attract new audiences who want to hear new music.

16. BBC RADIO 1 SEES THE FUTURE ON
IPLAYER AND YOUTUBE…
• Ben Cooper (Leader of Radio 1) has pursued a strategy of “listen, watch, share” in an attempt
to engage with what he calls the “head down” generation of mobile- and laptop-fixated
teens for whom YouTube is the most important platform for music.
• The latest step towards this goal was the announcement last week of a dedicated space on
the iPlayer for Radio 1’s visual content, building on the success of the Radio 1 YouTube
channel, which has the most subscribers – 1.4 million – of any radio station on the platform.
This will include highlights from Radio 1 events, interviews and “more random, creative
moments”
• The move – tipping Radio 1 towards becoming a video channel as well as a music radio
station – may take the network further away from its broadcast origins. But it ties into a
desire to reach out to younger audiences using technology.
• Audiences can now listen to the Radio and Podcasts, watch the filmed broadcast with
interviews and share it on social media.
• Radio 1 performed well in the most recent quarterly Rajar figures, with an average weekly
audience of 10.8 million listeners. But Cooper points out that the station’s audience is tuning
in for less time.
• Radio 1 is now in its fifth decade of existence and in order to keep the young audiences
entertained, engaged and informed they need to represent the zeitgeist of what it feels like
to be young, to reflect and celebrate youth culture in the UK,

17. NICK GRIMSHAW AS A PRESENTER…
• Nick grimshaw’s breakfast show had lost 500,000 listeners in the space of a year as
well as radio 1 losing audiences. This is due to their core audience turning away
from live radio. Reports show that the number of hours 15 – 24 year olds listen to
radio had fallen from 29 million hours in 2010 to 16 million in 2016. This is because
the availability of streaming services.
• Instead of tuning in to live radio, younger listeners engage with radio stations via
social media and that’s why radio 1 have been adapting to fit the likes of their target
audience.

18. QUIZ TIME……..

19. QUESTION 1
• What is Radio 1’s remit?

20. QUESTION 2
• What replaces the breakfast show on Saturday and Sunday?

21. QUESTION 3
• Who was the breakfast shows first presenter?

22. QUESTION 4
• How long has Nick Grimshaw been a presenter on the breakfast shows so far?

23. QUESTION 5
• How often is the news on the Breakfast show?

24. QUESTION 6
• On which social media does Nick Grimshaw have more followers on than radio 1?

25. QUESTION 7
• Name 4 artists who were shown on The Big Weekends Line up…

26. QUESTION 8
• Who is the leader of Radio 1?

27. QUESTION 9
• What celebrity was shown on the example facebook post?

28. QUESTION 10
• How is radio 1 innovative?

29. ANSWERS…
1 -to entertain and engage a broad range of young listeners with a distinctive mix of
contemporary music and speech.
2 – DJ Dev
3 – Tony Blackburn
4 – 5 years
5 – every 30 minutes
6 – Twitter and Instagram
7 - Craig David, Niall Horan, Wolf Alice, Ed Sheeran and Taylor Swift
8 – Ben Cooper
9 – Harry Styles
10 – Radio 1 plays new upcoming artists as well as filming their interviews with guests which
are posted on Youtube and Iplayer.