FM2(a): Producers & Audiences - The UK Film Industry Report
1. There exists a magical document called the …
FM2(a): Producers & Audiences
This is a very important document because:
a) It is accurate numerical data, with commentary. The first
and last word on what is actually happening.
b) It is about the UK film industry.
c) It covers every aspect of the industry as it is now.
d) It is very common for extracts (graphs/tables) to be used
as stimulus material in Section A.
2. *
Chapter 1: The box office - Tyler
Chapter 2: Top films in 2011 - Zarkhaiz
Chapter 3: Top films of all time at the UK box office - Holly
Chapter 6: UK films internationally - Charlie
Chapter 7: UK talent and awards - Ragiban
Chapter 9: Distribution - Sophia
Chapter 10: Exhibition - Aadam
Chapter 15: Audiences - Milan
Chapter 20: Film industry companies - Sameer
3.
4. Top 20 Films at the UK Box
Office 1989-2011
Quick Facts:
• Other then Harry Potter and the Prisoner of
Azkaban, all the other Harry Potter film series
have made on to the top 20 Films in the UK box
office grossing over £49 million each time.
• 11 of the top 20 films in the UK Box Office are
UK/USA originated.
• Films Series prove to be very popular as nearly
half of the top 20 films consist of the Harry
Potter series and the Lord of the Rings trilogy
Distributer No. of Films in Top 20
UK Box Office
20th Century Fox 4
Walt Disney 2
Entertainment 3
Sony Pictures 2
Warner Bros. 8
Universal 1
5. Top 20 Films at the UK Box Office
1975-2011 (inflation adjusted)
Quick Fact:
• Avatar currently
remains the
highest grossing
film of all time in
the UK Box
Office.
6. Top 20 UK Films at the UK
Box Office 1989-2011
Quick Fact:
• The entire Harry
Potter Series
appears in the top
20 UK films at the
UK Box Office,
grossing over £46
million each.
7. Top 20 independent UK Films at
the UK Box Office 1989-2011
Quick Fact:
• None of the
films in this top
20 list were
accompanied
by a major US
Studio
9. Admissions
• Over 171 million cinema tickets were sold in the UK in 2011, which was
a 1.4% increase on the 2010 admissions figure. The 2011 figure was
the third highest total of the last decade and maintains the plateau in
admissions which has been apparent since 2002.
• The success of The King’s Speech and other awards season contenders
such as Black Swan contributed to an increase in admissions in January
2011 compared with the same month in 2010. It was February’s top
performing title and helped to boost the month’s admissions by 16%
compared with 2010. The sharpest drops in attendances were
recorded in March and April when admissions fell by 24% compared to
the same months in 2010, partly due to the lack of a breakout hit such
as 2010’s Alice in Wonderland and unreasonably warm weather in
April 2011.
10. The figure below puts UK admissions in a longer term perspective. Along with the USA
and other western European countries, cinema-going in the UK declined sharply in the
post-war era as incomes rose and new leisure activities became available. As cinema
admissions fell, so did the supply of screens which led to further falling demand and
more cinema closures.
Multiplex Cinemas were introduced to the UK in 1985 reversed the trend and saw
admissions returning to levels. Admissions in 2011 were the third highest in the past
40 years.
13. Harry potter and the deathly hallows:
part 2 was at the top of the box office
chart making £72 million in the box
office. This followed the previous
films Avatar in 2009 and Toy Story 3
in 2010.
This film also topped the weekend
box office charts four weeks in 2011.
The Third highest
earning film in the
UK.
In 2nd and 3rd place were the
independent films the kings speech
and the inbetweeners movie. Both
Earning £45million but the kings
speech just toped the inbetweeners
movie but earning 45.68million.
TOP 3 FILMS IN
UK BOX OFFICE
15. The UK films are finding to earn more money because
they are not doing the typical British type film they are
doing all types of genres.
Examples of this would be;
Inbetweeners movie- Comedy
The Kings speech- Historical Drama
Jane Eyre- Documentary
These are all different types of independent UK films
that are making a good earnings making it into the top
20 films.
Box Office results for the top 20 film
released in the UK in 2011
16. The top 20 UK independent
films shown in the table had a
combined gross of £144
million which was 13% of the
total UK box office.
More than two thirds of this
was earned by just two
releases ‘the kings speech’&
‘the inbetweeners movie’.
17. In 2011 47 titles were released in the 3D format
compared to 2010 where there was on 28 and in 2009
only 14.
Harry Potter and the deathly hallows appears to be the
top of the 3D list even though 48% of its total gross
was taken from 3D screens. Where as in 2010 Toy
Story was the top 3D film generated 72% of its total £D
screenings.
In the box office the 3D screening have decreased in
2011. And only bringing in takings of 57% in 2011
from 71% in 2010.
18. You can see all
distributors are big
companies and
you can also see
that Disney is
pushing forward
with many films.
21. Success of UK Films in 2011.
• UK films enjoyed considerable success at the global box office in 2011 with both studi0back
and independent films.
• These generated the highest grosses of the last decade, and global box office receipts
reached $32.6 billion in the year
• This is an increase of 65% in ten years
• UK Films had a 17% share of this market, earning $5.6 billion compared with $4.5 billion in
2010. (An increase of 1.1 billion)
• UK studio-backed films (UK Films wholly or partly financed and controlled by US Studios but
featuring UK Cast, crew, locations, facilities, post-production and often UK Source material)
earned 14.4% of the worldwide box office in 2011, with earnings of $4.7 billion, compared to
$4 billion in 2010.
• UK Independent films shared 2.8% of global revenues with earnings of $900 million in 2011,
compared with $500 million in 2010.
22. Table 6.1 UK films global market
share, 2002-2011
Year UK Films
Worldwide gross
(US$ billion)
Global theatrical
market (US$
billion)
UK Share (%) UK Studio-backed
films share* (%)
UK independent
films share (%)
2002 1.8 19.8 9.1 7.6 1.5
2003 1.4 20.1 6.9 5.5 1.5
2004 2.9 24.9 11.6 10.0 1.6
2005 3.6 23.1 15.5 13.4 2.2
2006 2.2 25.5 8.6 7.5 1.2
2007 3.3 26.3 12.5 10.6 1.9
2008 4.2 27.8 15.1 13.3 1.8
2009 2.0 29.4 6.8 4.4 2.4
2010 4.5 31.8 14.2 12.6 1.6
2011 5.6 32.6 17.2 14.4 2.8
23. Successful British films: Harry Potter and the Deathly Hallows
Part 2
& The Kings Speech
This film was the best performing UK film at the worldwide box
office, earning over $1.3 Billion in 2011. In Europe Harry Potter
and the Deathly Hallows part 2 was also the top UK Film; with
over 25 million admissions. And over 12 million tickets were sold
across Europe for the King’s Speech, this film was the highest
ranked UK independent film, earning over $414 million.
24. Studio backed British Films.
Studio Backed is the term used when US major film studios are
behind the distribution of UK films, these movies are usually
included with British cast, crew, and British directors. This helps
promote British film into Hollywood, which can greatly increase
their advertisement and gives them considerably more funding.
25. Pinewood Studios
Pinewood studios are films where movies such as James Bond and Harry
Potter were filmed, aswell as international movie Captain America: The First
Avenger, and Les Miserables, all James Bond movies are filmed here, as a part
of tradition and keeping the filming at home. Pinewood Studios are one of
the most famous British filming studios globally, they won a BAFTA award for
their outstanding British Contribution to Cinema in 2009. Pinewood is
familiarly recognised because of their contributions to British film and
international film.
27. Of the top 200 grossing films released worldwide
between 2001 and 2011, 29 were UK films and 31 films
were UK story based. These 31 films managed to gain
£12.3 million in the box office.
32. What is film distribution?
• The distribution of a film is the
process through which a movie is
made available to watch for an
audience by a film distributor.
• There are various ways in which
films are distributed:
1. Promotionadvertising
2. Marketing
3. Released through cinemas or DVD
33. Film Distribution
• Film Distribution in the UK is dominated by a very few big
companies (Warner Bros, Walt Disney) but a large number of
smaller companies distribute just as many.
Facts
• Opening weekends represented 29% of the total box office.
• nThe estimated total advertising spend for UK films in 2011
was £197 millio, whereas UK independent films was under
£0.2 million.
• Since 2009 there has been a 1.4% increase in film
advertising.
• Weekdays accounted for 42% of the box office.
34. There is a correlation between the percentage of market share and the Box Office gross, the
higher market share you have the more box office gross you make. The leading distributor was
Warner Bros which released the top earning films of 2011: Harry Potter and the Deathly
Hallows, The Hangover Part 2 and Sherlock Holmes. The fully integrated company stands at the
forefront of every aspect of the entertainment industry from feature film, television and home
entertainment production and worldwide distribution to DVD and Blu-ray, digital distribution,
animation and broadcasting.
In second place is Paramount whose highest earning films were The Adventures of Tintin and
Mission Impossible.
36. Release Costs
• The opening weekend is crucial to the success of the film. This is
particularly true at high budget productions aimed at mass audiences.
• Distributors invest heavily in advertising in order to raise a films profile
across all media.
• From this graph you can see that the Kings Speech was in cinemas for 27
weeks and Harry Potter and the Deathly Hallows remained in cinemas
for 17 weeks. The Kings Speech gradually picked up popularity by BAFTA
awards, Oscars and good word of mouth.
37. 5 KEY POINTS
• The opening weekend is crucial to the success of the film. This
is particularly true at high budget productions aimed at mass
audiences.
• The leading distributor was Warner Bros which released the top
earning films of 2011: Harry Potter and the Deathly Hallows, The
Hangover Part 2 and Sherlock Holmes.
• Distributors invest heavily in advertising in order to raise a films
profile across all media.
• The Kings Speech gradually picked up popularity by BAFTA
awards, Oscars and good word of mouth and was in cinema
for 27 weeks.
• Since 2009 there has been a 1.4% increase in film advertising
when distributing a movie.
39. UK Cinema Sites
O The number of cinema sites in the UK
from 2002 to 2011. The total number
fluctuated over the period with a low of
644 in 2004 and a high of 745 in 2011. the
number of purpose-built multiplex sites,
however, has steadily risen from 229 in
2002 to 285 in 2011. Multiplexes made up
38% of all cinema sites in 2011.
40. U.K Screens
O The number of owned or programmed
cinema screens (excluding those operated
in venues such as schools and private
screening rooms) increased in 2011
compared with 2010 rising by 96 to 3767.
O The proportion of multiplex screens (see
definition in the to figure 10.1) was the
same in 2011 as in 2010.
44. *
*The British Film Industry has recorded that
films are watched more as a Film on Television.
This is probably due the ease and the fee-free
of the service
