Perception is influenced by how individuals interact with stimuli. Key stimulus characteristics that impact perception include intensity, as more intense stimuli are more likely to be noticed; repetition, as repeating motifs are better perceived; and contrast against surroundings, as stimuli with intensified differences stand out more. Continuity, closure through previous experience, and movement also influence perception by making stimuli more attention-grabbing.

1. FACTORS THAT
INFLUENCE
PERCEPTION

2. Perception is dependent
upon the interaction of
the individual with the
stimulus.

3. STIMULUS
CHARACTERISTI
CS
(External Cues)

4. 1. INTENSITY
- the more intense the stimulus, the more likely
it is to be attended to and perceived.
2. REPETITION
- repeating a fundamental motif is more
effective.

5. 3. CONTRAST
- means an intensified difference from
the immediate surroundings.
4. CONTINUITY
- maintain a flow of regularity are
better perceived than discontinuous
irregular stimuli.

6. 5. CLOSURE
- previous experience facilitates
closure.
6. MOVEMENT
- moving stimuli are more
likely to attract attention
than stationary ones.