Facebook can be used by organizations to connect, network and promote themselves. To create a Facebook page for an organization:
1. Pick a category and name that matches the organization. Add a profile photo that clearly represents the brand.
2. Provide information about who the organization is and what they do on the info tab. Add rich content like photos and events on other tabs to engage users.
3. Publish the page and promote it by sending invites to existing contacts and networks to build your fan base. Regularly update the page with fresh content to keep users engaged.