Красивый и структурированный пример документа, который можно подготовить по активности в социальных медиа. Мало чем отличается, по сути, от того, который готовим мы в bdbd.ru... источник - http://clck.ru/0ko_i
Another series of workshop presentations developed to help you create your overall social media strategy. The following slides discuss how to use Facebook and Twitter to enhance your marketing and drive engagement across your brand
American Independent Writers Going Freelance Workshop Nov 7 2009Shashi Bellamkonda
This was a presentation for folks attending the Going Freelance Seminar of AIW at the Johns Hopkins University in DC on Nov 7th
AIW is a national organization for writers. Our mission is to:
Create an open and inclusive community of authors, journalists, and other writers;
Inform, educate, and support our members in the business and craft of writing and help them succeed in a rapidly changing environment; and
Advocate for writers on key local and national issues.
AIW membership is only $100/year now through December 31, 2009. Join before the cost increases to $125/year on January 1, 2010. http://www.amerindywriters.org/home/
Enhancing Social Media for Business
• Value of social media
• Getting connected with the ‘Big 3’
• Branding, blogging,
internet marketing, SEO
• Content strategies
• Questions
• and possibly...A few extras...
Facebook marketing helps in gaining website traffic or attention through Facebook ads. Facebook allows you to reach any segment of people, anywhere, with a very short setup time.
Facebook Open Graph - The Semantic WalletJonathan Laba
This deck covers how Facebook is becoming a hub for consumer devices, apps and services to connect to each other in a secure manner to share data.
Facebook's allowance for the input and retrieval of structured data based on semantic web principles is positioning them to be the gold standard in the management of a unified digital identity.
This deck covers:
- What Social Means to Developers
- What is the Semantic Web
- Facebook's Evolution into Structured Data
- The Semantic Wallet
- Some Questions
Participating websites with Facebook Connect will be able to display information personalized to your interests — without requiring you to sign in at that website or provide it with any information.
Красивый и структурированный пример документа, который можно подготовить по активности в социальных медиа. Мало чем отличается, по сути, от того, который готовим мы в bdbd.ru... источник - http://clck.ru/0ko_i
Another series of workshop presentations developed to help you create your overall social media strategy. The following slides discuss how to use Facebook and Twitter to enhance your marketing and drive engagement across your brand
American Independent Writers Going Freelance Workshop Nov 7 2009Shashi Bellamkonda
This was a presentation for folks attending the Going Freelance Seminar of AIW at the Johns Hopkins University in DC on Nov 7th
AIW is a national organization for writers. Our mission is to:
Create an open and inclusive community of authors, journalists, and other writers;
Inform, educate, and support our members in the business and craft of writing and help them succeed in a rapidly changing environment; and
Advocate for writers on key local and national issues.
AIW membership is only $100/year now through December 31, 2009. Join before the cost increases to $125/year on January 1, 2010. http://www.amerindywriters.org/home/
Enhancing Social Media for Business
• Value of social media
• Getting connected with the ‘Big 3’
• Branding, blogging,
internet marketing, SEO
• Content strategies
• Questions
• and possibly...A few extras...
Facebook marketing helps in gaining website traffic or attention through Facebook ads. Facebook allows you to reach any segment of people, anywhere, with a very short setup time.
Facebook Open Graph - The Semantic WalletJonathan Laba
This deck covers how Facebook is becoming a hub for consumer devices, apps and services to connect to each other in a secure manner to share data.
Facebook's allowance for the input and retrieval of structured data based on semantic web principles is positioning them to be the gold standard in the management of a unified digital identity.
This deck covers:
- What Social Means to Developers
- What is the Semantic Web
- Facebook's Evolution into Structured Data
- The Semantic Wallet
- Some Questions
Participating websites with Facebook Connect will be able to display information personalized to your interests — without requiring you to sign in at that website or provide it with any information.
I present how using very simple HTML5 techniques integrating SVG in the DOM we can have a mobile HTML5 app on "creating moods" with a short production cycle. The I show how to integrate it to Facebook with a pure JavaScript solution.
A look at Facebook's updated Open Graph protocol, including what it is, how it works, the benefits, and what you can do to start taking advantage of what Open Graph provides to enhance your marketing and advertising.
An introduction to Facebook Graph API and OAuth 2. This presentation covers basic example of Facebook Graph API, and including how OAuth 2 client-side flow works.
SEO and Social Search on Facebook, LinkedIn, and Twitter by Scott WilderEdelman Digital
Powerpoint presentation from a webinar Scott K. Wilder from Edelman Digital and WilderVoices did with Gary Angel from Semphonic. The topic was how to optimize search on Facebook, LinkedIn and Twitter. And to be honest, we learned by doing and from others out there on the web.
Presentation by Scott Wilder
SEO and Social Search on Facebook, LinkedIn, and TwitterScott K. Wilder
Powerpoint presentation from a webinar Scott K. Wilder from Edelman Digital and WilderVoices did with Gary Angel from Semphonic. The topic was how to optimize search on Facebook, LinkedIn and Twitter. And to be honest, we learned by doing and from others out there on the web.
With this in mind, your brand will not simply need to
be on networks thanks to a Facebook fanpage by instance, you will also need to use social plugins on your website.
A real synergy will result from this complementarity between the brand website and the social networks.
You\'ve set up your Facebook Business Page, a Twitter account, and your profile is on LinkedIn. Now what? This power point presentation provides small businesses with short and easy strategies to get started in optimizing their presence on these three essential social media sites.
The Power of Like and Social Sharing ToolsDebra Askanase
Facebook plugins (including the Like button) and social sharing tools amplify your content on the web and on Facebook. This presentation comprehensively covers all of the different Facebook plugins, understanding the Open Graph, Facebook NFO (EdgeRank), the ROI of a Like case study, the ROI of social sharing case study, and the primary social sharing widgets.
Are you interested in engaging with your online networks to support the long-term growth of your business? Facebook is one of the most recognizable social media platforms. It can be used to build a profile, connect with consumers and promote businesses. These Facebook connections can act as a gateway to further potential consumers and audiences for your own business. LinkedIn gives entrepreneurs an excellent opportunity to demonstrate their expertise and thought leadership. To grow your business further, ensure that you have a completed profile, personalize your connection invitation and keep building your connections.
Social Media Basics for Business, Facebook, Twitter, LinkedIn, & More by tekO...Mike Eldredg
May 11, 2011 - Mike Eldredge, president of tekOrange an Internet technology company located in Powell, Ohio presented tekOrange's seminar on Social Media for Small Business - Facebook, Twitter, Linked in an more. The seminar's focus was to educate small businesses about social media and its staggering reach across the world. The presentation provided information on main three venues - Facebook, Twitter, and LinkedIn as well as other sites which provide similar features.
Social Media Strategies to Engage Older Audiences #SocialSeniorsCarve
The over 50's are the fastest and wealthiest audience on social media. Yet they are completely ignored by brands. Global social agency Carve's CEO Paul Harrison presented a way forward at the MMA (Mature Marketing Association) event in London, October 2018
Manpower was looking to launch a campaign that would pull together their marketing strategy, sales performance and client relationships. Carve was engaged to find a way to leverage their quarterly campaign ‘Better Access’ and create an all-encompassing ‘social solution’ to answer 4 key objectives: support the sales efforts of Manpower consultants, generate more leads for the company, capture contact data for existing and new Manpower clients and to change existing perceptions of Manpower as an organisation that is not forward thinking.
Goldsmiths required a focused social strategy that would intrigue academics, experts, influencers, students, prospects, the community, alumni and staff alike.
Carve implemented a Facebook and Instagram strategy to appeal to all of Goldsmith's potential and existing audiences.
Lotus came to Carve asking to increase sales and awareness of their brand online. Highlighting the importance of encouraging potential customers to take a test drive, Carve built bespoke landing pages and regular content to help achieve these objectives.
EE came to Carve with a key focus on attracting talent to the recruitment team. Orange and T-Mobile had recently merged, forming EE and bringing 4G to the UK for the first time. This meant the launch of new employer brand and a necessity to show EE as a top employer.
Thames Valley Housing Association - Social RecruitingCarve
TVHA, a housing association located in London, wanted to employ more talent for the years 2014/15.
To make the TVHA and attractive place to work, Carve helped implement an engaging content strategy to improve transparency and knowledge about the company.
After a recent global rebrand, EY wanted to know how they could activate their new concept of 'building a better working world' globally, in an interactive and memorable way..
The solution was gamification. By making an interactive and educational experience for customers and talent to share with their peers, and harnessing the potential for virality on social media, EY's new brand became truly global.
Whilst RB are one of the largest consumer health companies in the world, and their "Powerbrands" enjoy recognition across over sixty countries, their corporate and employer brands suffered from low awareness from consumers and potential employees.
A monthly content plan of 'life at RB' through the eyes of various #Gamechangers who worked for RB really helped customers and potential talent understand the company behind the brands.
Our work with Aviva, one of the biggest names in insurance and financial services. Carve helped Aviva invigorate their brand with social by gamifying their recruitment process.
In a world where candidates now openly share experiences, connect with interviewers, read -- and trust -- reviews online, how can you use social media effectively to safeguard your employer reputation, identify powerful networks and develop relationships with potential talent?
Hear Debbie Smith, head of client services and Christophe Mallet, head of strategy explore the impact of social technologies on employer brand, the role of communities in identifying and engaging talent, and how your current employees can influence social conversations.
Paul Harrison, Managing Partner of Carve Consulting, a social business consultancy, presented at the 2013 SOME Social Media Graduate Recruitment event. At the event Paul explored the opportunities for graduate recruiters in Twitter. Please contact Carve for full transcript and case studies.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
The New Facebook: A Brand's Perspective
1. What is it all about? Likes Open Graph Friends Community Pages Widgets Landing Pages Comments Facebook Graph API Interactions
2. The New Facebook – A brand’s perspective What is the new Facebook? Why should you embrace the new Facebook? How to build a successful Facebook strategy
3. Facebook: Just a few facts 250 millions daily individual connections 100 millions monthly interactions with third-party sites One third of social media users provide feedback on companies over social networks In the UK, every eight minute on Internet is spent on Facebook 350 000 “Likes” since April 2010 on imdb.com
4. Content Web Facebook Revolution Social Web Brands Places Products From independent people- to-peopleplatform... To a multi-faceted interactive network
5. Status: Private and Personal How is it organised? Controlled By: Private and Personal For Who: Real Individuals Profile Pages
6. Status: Open or Private What for: Networking/ Topic sharing How is it organised? Controlled By: Individual Administrators For Who: Businesses, Organisations or Individuals Groups
7. What for:Official Brand-related content and interaction How is it organised? Status: Public and Official Controlled By: Authentified official administrator For Who:Business organisations, public figures Official Pages
8. What for: Un-moderated topic related content How is it organised? NEW For Who: Individuals Status: Public Controlled By: Facebook if popular or individuals Community Pages
11. On Official Pages and Community Pages, the “Become a Fan” button has been replaced by a new “Like” button.
12. Facebook might have automatically created a community page for your brand.
13.
14. An example 3 Tabs only: Related Posts : Automatic aggregation of all posts containing the page’s title. (company name here.) Wikipedia: automatically pulled Wikipedia definition. Info: Number of likes and 6 corresponding profiles + Wikipedia definition + Related Posts
15.
16. A customizable selection of your web pages/articles/content items is transparently interconnected with the Facebook community – you can add a “Like” button and other Facebook-connected social widgets anywhere on your website.
17.
18.
19. With Facebook Insights, get precious data about your fans’ level of interaction, their social characteristics, your online content quality
27. Community Pages can be seen as a listening tool where unsolicited comments/feedback and sentiment about the brand/products are automatically gathered.
28.
29. Use widgets like Static FBML to design customised compelling pages
30. If you have more than 10 000 likes, create a customised landing page
31. Push all relevant content and create rich/participation friendly tabs.
43. Depending on your business, you might want to chop up your content so that each piece can be liked individually. Recommended for e-commerce/blogs/media sites.
44. Depending on your strategy and brand image, add other OpenGraphsocial plug-ins that may include :
48. Using the recommendations social plug-ins, you can offer a personalised user-experience on your website to every visitor.
49. Expose your brand to non-site visitors and drive traffic to your website : “Likes” are highly viral. Each “Likes” is seen by all of the user’s friends which might lead to new websites visits and likes and so on.
62. Be You: align your social presence with your brand. L I S T E N ENGAGE
Editor's Notes
ListenMonitor Sentiment Don’t ignore unofficial channels Use InsightsEngage Be Social : engage in two-way interactions with your fans and integrate your other social-media channels Be Unique : add only valuable, compelling content Be Brilliant : ensure high-quality design and regularly updated ever-surprising contentBe You : align you social presence with your brand’s strategy and always act transparently as a brand Be Ambitious : Use Social media at full potential and reach the whole worldBe Ready for changes : social media evolves quickly, be ready.
ListenMonitor Sentiment Don’t ignore unofficial channels Use InsightsEngage Be Social : engage in two-way interactions with your fans and integrate your other social-media channels Be Unique : add only valuable, compelling content Be Brilliant : ensure high-quality design and regularly updated ever-surprising contentBe You : align you social presence with your brand’s strategy and always act transparently as a brand Be Ambitious : Use Social media at full potential and reach the whole worldBe Ready for changes : social media evolves quickly, be ready.
Engage Be Social : engage in two-way interactions with your fans and integrate your other social-media channels Be Unique : add only valuable, compelling content Be Brilliant : ensure high-quality design and regularly updated ever-surprising contentBe You : align you social presence with your brand’s strategy and always act transparently as a brand Be Ambitious : Use Social media at full potential and reach the whole worldBe Ready for changes : social media evolves quickly, be ready.