I put together a presentation for the Facebook Developers Garage in Santa Monica to open up a discussion about how to market your Facebook application. The premise was this: if you understand all the integration points and apply some “Marketing 101″ you have a much better chance of making a viral application.

1. Facebook Application Marketing LA Facebook Developers Garage July 17, 2007 Pete Mauro [email_address] id=500074798

3. Overview Understanding App Integration Points + Marketing 101 = Better chance for your app to succeed

5. Call to Action is Key Draw graffiti on Blake’s Wall Install Graffiti Bad Good To improve your popularity, invite more friends to make their own Top Friends list. Invite more friends!

7. Profile Page Profile action links Mini-feed Profile Box Pulldown

10. Advertise on the Profile Box

12. Great Invitation Design

13. Why should I accept? “ Top friend? I’m popular!”

14. Inviting with Content

15. Need to Install to See it

16. Share Buttons

17. Sharing goes to the In-Box

20. Cross Promotion

23. Further Reading Facebook: Anatomy of a Facebook Application http://developers. facebook .com/anatomy. php Inside Facebook: NFO (News Feed Optimization) is the new SEO http://www. insidefacebook .com/2007/07/16/inside-facebook-nfo-is-the-new-seo/ Presentation and links: blog.mauronic.com Master of 500 Hats: Marketing Facebook Apps: All About the FEED, n00bs! http://500hats. typepad .com/500blogs/2007/07/marketing-faceb.html Pete Mauro [email_address] id=500074798