The document discusses YouTube's new True View ads format, which allows viewers to skip ads. Some key points: - YouTube now receives 48 hours of uploads per minute and streams 3 billion views daily - True View ads measure viewer engagement and give better "quality scores" to ads that are watched rather than skipped - Research found viewers were 75% more engaged with ads they could choose to watch or skip rather than standard ads - Advertisers only pay for views of 30 seconds or more, and many remember the advertiser even from skipped ads