This presentation walks you through the basics of the Google Display Network, including how targeting works, and why you might want to select display over search.
Google display network, it is brand-engagement campaign to build awareness of and positive associations with your company and its products and services.
What Is The Google Display Network And How Can I Get Great Results?Jim Banks
The Google Display Network is the largest contextual advertising network available.
In this presentation Jim Banks explains some Google Display Network changes, best practises on maximizing your return on investment.
This presentation walks you through the basics of the Google Display Network, including how targeting works, and why you might want to select display over search.
Google display network, it is brand-engagement campaign to build awareness of and positive associations with your company and its products and services.
What Is The Google Display Network And How Can I Get Great Results?Jim Banks
The Google Display Network is the largest contextual advertising network available.
In this presentation Jim Banks explains some Google Display Network changes, best practises on maximizing your return on investment.
Google shopping campaign to increase your website sale, set up you google adwords accounts with these simple steps and start your own shopping campaign.
Social media optimisation best way to promote your brand, social media marketing helps you enhance the visibility of your site by engaging with all users. Here you will get the information on Facebook, Instagram and twitter marketing.
(http://www.gdgcebu.org/2012/09/google-developers-tools.html)
This presentation was delivered during the first Software Freedom Day on September 15, 2012 at the University of San Carlos, Cebu City, Philippines.
Content Marketing - Storytelling at the speed of now Different Spin
This is a content marketing strategy presentation that you will not have seen before. Original, creative and informative. If you want to know more about how you can increase your reach and make social media content to appeal to your target audience then this is the presentation for you. Storytelling at the speed of now is where you want to be with your marketing strategy.
The 5 Product Discovery Secrets Every PM Should KnowAggregage
During this presentation, attendees will hear case studies, examples, and product discovery best practices gleaned from Jim Morris, Founder of The Product Discovery Group.
Content Curation Success - Verne Global Case Study - Curata Curation Rockstar...Curata
This presentation by Lisa Rhodes, VP of Marketing and Sales at Verne Global discusses marketing challenges solved with content marketing through content curation.
Google offers many numerous opportunities for students and job seekers to gain relevant work experience in technical fields through their university program.
Google offers workshops , ,scholarship and internships to Master's, MBA, J.D., and Ph.D. students and through this presentation we highlight Google's opportunities to student .
Maximize fund-raising, drive event attendance, attract volunteers, and stimulate community partnerships with free advertising from Google. Thanks to Google Grants, South Florida-based 501 c3 nonprofits can now receive up to $10,000 per month in free search advertising to support their goals.
Today you will learn the following four basic steps you need to take advantage of this free program:
1. Enroll in the program
2. Manage your account
3. Achieve your organizational goals
4. Track and measure the results
SPEAKER: Alex Wall
Alex Wall leads the digital marketing department at Roar Media, and has amassed a respectable following as a thought leader and innovative strategist in the online advertising space. Her passion points are quantitative-based marketing, programmatic media placement, conversion optimization, neuromarketing, and social media. Quadruple certified in Google's Analytics and AdWords platforms, Alex has lectured on digital communications breakthroughs at Rutgers University, Mashable’s Social Media Day, Digital Atlanta and more.
SPONSORS
Roar Media
Roar Media is a Google Partner agency and strategic public relations & digital-communications consultancy. We combine traditional media relations with advanced Internet marketing programs, including social media and search marketing, to help clients worldwide achieve their business goals. More information is available at www.roarmedia.com.
Professional Bank
Professional Bank is a boutique bank located in the heart of Coral Gables, committed to creating an enriched banking experience that is both personal and efficient. A bank created by professionals for professionals. Visit www.professionalbankfl.com for more information.
Google shopping campaign to increase your website sale, set up you google adwords accounts with these simple steps and start your own shopping campaign.
Social media optimisation best way to promote your brand, social media marketing helps you enhance the visibility of your site by engaging with all users. Here you will get the information on Facebook, Instagram and twitter marketing.
(http://www.gdgcebu.org/2012/09/google-developers-tools.html)
This presentation was delivered during the first Software Freedom Day on September 15, 2012 at the University of San Carlos, Cebu City, Philippines.
Content Marketing - Storytelling at the speed of now Different Spin
This is a content marketing strategy presentation that you will not have seen before. Original, creative and informative. If you want to know more about how you can increase your reach and make social media content to appeal to your target audience then this is the presentation for you. Storytelling at the speed of now is where you want to be with your marketing strategy.
The 5 Product Discovery Secrets Every PM Should KnowAggregage
During this presentation, attendees will hear case studies, examples, and product discovery best practices gleaned from Jim Morris, Founder of The Product Discovery Group.
Content Curation Success - Verne Global Case Study - Curata Curation Rockstar...Curata
This presentation by Lisa Rhodes, VP of Marketing and Sales at Verne Global discusses marketing challenges solved with content marketing through content curation.
Google offers many numerous opportunities for students and job seekers to gain relevant work experience in technical fields through their university program.
Google offers workshops , ,scholarship and internships to Master's, MBA, J.D., and Ph.D. students and through this presentation we highlight Google's opportunities to student .
Maximize fund-raising, drive event attendance, attract volunteers, and stimulate community partnerships with free advertising from Google. Thanks to Google Grants, South Florida-based 501 c3 nonprofits can now receive up to $10,000 per month in free search advertising to support their goals.
Today you will learn the following four basic steps you need to take advantage of this free program:
1. Enroll in the program
2. Manage your account
3. Achieve your organizational goals
4. Track and measure the results
SPEAKER: Alex Wall
Alex Wall leads the digital marketing department at Roar Media, and has amassed a respectable following as a thought leader and innovative strategist in the online advertising space. Her passion points are quantitative-based marketing, programmatic media placement, conversion optimization, neuromarketing, and social media. Quadruple certified in Google's Analytics and AdWords platforms, Alex has lectured on digital communications breakthroughs at Rutgers University, Mashable’s Social Media Day, Digital Atlanta and more.
SPONSORS
Roar Media
Roar Media is a Google Partner agency and strategic public relations & digital-communications consultancy. We combine traditional media relations with advanced Internet marketing programs, including social media and search marketing, to help clients worldwide achieve their business goals. More information is available at www.roarmedia.com.
Professional Bank
Professional Bank is a boutique bank located in the heart of Coral Gables, committed to creating an enriched banking experience that is both personal and efficient. A bank created by professionals for professionals. Visit www.professionalbankfl.com for more information.
В днескашата лекция представихме какво е: cloud computing, показахме докъде са стигнали Публичните cloud еко системи, показахме защо на бизнеса му е необходимо да има Private cloud решения, показахме как може да качим нашия ASP.NET MVC сайт, чрез ICN.Bg Azure Pack и AppHarbor.
Github: https://github.com/dimitardanailov/asp-net-mvc-course/tree/master/08.%20Public%2C%20Private%20Clouds%20and%20ICN.Bg%20-%202014.12.22
Similar to Getting Great Results Using the Google Display Network (20)
If you are looking to maximise your success with Google Ads you need to build solid foundations and understand how data can influence the audience creation and campaign strategy for your campaigns.
This is an abridged version of a presentation from the Ecommerce Mastery Live event in July 2019 in Barcelona.
How to be the 800 pound gorilla in your vertical using Facebook AdsJim Banks
Presentation on how to dominate your vertical using Facebook Ads, covering the Facebook Pixel, Facebook Analytics and tips on ad creation, bidding strategies and setting up standard events.
Presentation delivered at Search Elite, London, May 2017 on the topic of spending money on PPC ads in a more effective way and to avoid methods that waste advertising spend.
What 17 Years & £120 million taught me about PPCJim Banks
I delivered a keynote presentation at SAScon in June 2016 and this is the powerpoint deck to accompany the video which can be found at - https://goo.gl/Cnqoze
Paid Search Tactics for Travel AdvertisersJim Banks
Presentation on paid search tips and tactics to use in the travel sector by Jim Banks
Presentation from the Friends of Search conference - http://www.friendsofsearch.nl #FOS16 February 2016 in Amsterdam.
Stripped down version for consumption by Slideshare viewers.
Presentation from the inaugural Think Global Retail Conference in Las Vegas - August 2015. The premier ecommerce event created by retailers for retailers.
In this presentation I talked about the best practises that can be adopted to ensure you maximise the ROI from PPC campaigns, in particular from Google Adwords.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
3. Getting the most out of GDN
• What we are going to cover in the next 45 minutes
4. Getting the most out of GDN
• What we are going to cover in the next 45 minutes
• What is the GDN?
5. Getting the most out of GDN
• What we are going to cover in the next 45 minutes
• What is the GDN?
• The history of the GDN
6. Getting the most out of GDN
• What we are going to cover in the next 45 minutes
• What is the GDN?
• The history of the GDN
• The GDN eco-system
7. Getting the most out of GDN
• What we are going to cover in the next 45 minutes
• What is the GDN?
• The history of the GDN
• The GDN eco-system
• Why is it so important?
8. Getting the most out of GDN
• What we are going to cover in the next 45 minutes
• What is the GDN?
• The history of the GDN
• The GDN eco-system
• Why is it so important?
• Modern day Pareto’s Law 10/80/10
9. Getting the most out of GDN
• What we are going to cover in the next 45 minutes
• What is the GDN?
• The history of the GDN
• The GDN eco-system
• Why is it so important?
• Modern day Pareto’s Law 10/80/10
• Recent changes in the way GDN operates
10. Getting the most out of GDN
• What we are going to cover in the next 45 minutes
• What is the GDN?
• The history of the GDN
• The GDN eco-system
• Why is it so important?
• Modern day Pareto’s Law 10/80/10
• Recent changes in the way GDN operates
• Best practises for GDN account structure
11. Getting the most out of GDN
• What we are going to cover in the next 45 minutes
• What is the GDN?
• The history of the GDN
• The GDN eco-system
• Why is it so important?
• Modern day Pareto’s Law 10/80/10
• Recent changes in the way GDN operates
• Best practises for GDN account structure
• Secret tricks for GDN best results
12. Getting the most out of GDN
• What we are going to cover in the next 45 minutes
• What is the GDN?
• The history of the GDN
• The GDN eco-system
• Why is it so important?
• Modern day Pareto’s Law 10/80/10
• Recent changes in the way GDN operates
• Best practises for GDN account structure
• Secret tricks for GDN best results
• Q&A
13. Getting the most out of GDN
• What we are going to cover in the next 45 minutes
• What is the GDN?
• The history of the GDN
• The GDN eco-system
• Why is it so important?
• Modern day Pareto’s Law 10/80/10
• Recent changes in the way GDN operates
• Best practises for GDN account structure
• Secret tricks for GDN best results
• Q&A
• Special Offer for those that stay to the end
27. The history of the GDN
http://www.google.com/intl/en/about/company/history.html
28. The history of the GDN
• March 2003 - Google Adsense is BORN
http://www.google.com/intl/en/about/company/history.html
29. The history of the GDN
• March 2003 - Google Adsense is BORN
• August 2004 - Google become a public company
http://www.google.com/intl/en/about/company/history.html
30. The history of the GDN
• March 2003 - Google Adsense is BORN
• August 2004 - Google become a public company
• October 2004 - Smart Pricing is introduced
http://www.google.com/intl/en/about/company/history.html
31. The history of the GDN
• March 2003 - Google Adsense is BORN
• August 2004 - Google become a public company
• October 2004 - Smart Pricing is introduced
• October 2006 - Google buys YouTube ($1.6 billion)
http://www.google.com/intl/en/about/company/history.html
32. The history of the GDN
• March 2003 - Google Adsense is BORN
• August 2004 - Google become a public company
• October 2004 - Smart Pricing is introduced
• October 2006 - Google buys YouTube ($1.6 billion)
• April 2007 - Google buys DoubleClick ($3.1 billion)
http://www.google.com/intl/en/about/company/history.html
33. The history of the GDN
• March 2003 - Google Adsense is BORN
• August 2004 - Google become a public company
• October 2004 - Smart Pricing is introduced
• October 2006 - Google buys YouTube ($1.6 billion)
• April 2007 - Google buys DoubleClick ($3.1 billion)
• November 2009 - Google buys AdMob ($750 million)
http://www.google.com/intl/en/about/company/history.html
67. Modern Day Pareto’s
Law
• The current Pareto’s Principle
• 80% of your profits come from 20% of your customers
68. Modern Day Pareto’s
Law
• The current Pareto’s Principle
• 80% of your profits come from 20% of your customers
• 80% of your sales are made by 20% of your sales staff
69. Modern Day Pareto’s
Law
• The current Pareto’s Principle
• 80% of your profits come from 20% of your customers
• 80% of your sales are made by 20% of your sales staff
• 80% of the rubbish comes from 20% of the slides
75. Focus on the 20% first
•awesome
10% of your GDN results will be
• 80% of your GDN results will be average
•disaster
10% of your GDN results will be a
78. Recent changes in GDN
• Much more emphasis on mobile and video
• Complete separation from Search - Display Network now has it’s
own tab and management
79. Recent changes in GDN
• Much more emphasis on mobile and video
• Complete separation from Search - Display Network now has it’s
own tab and management
• Keyword level data
80. Recent changes in GDN
• Much more emphasis on mobile and video
• Complete separation from Search - Display Network now has it’s
own tab and management
• Keyword level data
• Display Ad Builder - Super simple process
81. Recent changes in GDN
• Much more emphasis on mobile and video
• Complete separation from Search - Display Network now has it’s
own tab and management
• Keyword level data
• Display Ad Builder - Super simple process
• Topic Targeting - e.g. Automotive/Real Estate
82. Recent changes in GDN
• Much more emphasis on mobile and video
• Complete separation from Search - Display Network now has it’s
own tab and management
• Keyword level data
• Display Ad Builder - Super simple process
• Topic Targeting - e.g. Automotive/Real Estate
• Interest Categories - https://www.google.com/adplanner/
83. Recent changes in GDN
• Much more emphasis on mobile and video
• Complete separation from Search - Display Network now has it’s
own tab and management
• Keyword level data
• Display Ad Builder - Super simple process
• Topic Targeting - e.g. Automotive/Real Estate
• Interest Categories - https://www.google.com/adplanner/
• Much bigger account limits for structuring campaigns
84. Recent changes in GDN
• Much more emphasis on mobile and video
• Complete separation from Search - Display Network now has it’s
own tab and management
• Keyword level data
• Display Ad Builder - Super simple process
• Topic Targeting - e.g. Automotive/Real Estate
• Interest Categories - https://www.google.com/adplanner/
• Much bigger account limits for structuring campaigns
• Opened up Video - Much easier to create and to buy
92. Account Structure
• Separate Everything
• Search
• Display
• Mobile
• Video
• Countries
• Use Adwords Editor to replicate and then switch
93. Account Structure
• Separate Everything
• Search
• Display
• Mobile
• Video
• Countries
• Use Adwords Editor to replicate and then switch
• Use Adwords Editor as much as you can
95. Tricks for best results
on GDN
• Tag URL’s using “Value Track”
96. Tricks for best results
on GDN
• Tag URL’s using “Value Track”
• Find the “remnant inventory”
97. Tricks for best results
on GDN
• Tag URL’s using “Value Track”
• Find the “remnant inventory”
• Change your persona to see different ads
98. Tricks for best results
on GDN
• Tag URL’s using “Value Track”
• Find the “remnant inventory”
• Change your persona to see different ads
• If you are using remarketing, then don’t add any restrictions, the remarketing will add the restrictions
99. Tricks for best results
on GDN
• Tag URL’s using “Value Track”
• Find the “remnant inventory”
• Change your persona to see different ads
• If you are using remarketing, then don’t add any restrictions, the remarketing will add the restrictions
• Go down to page level when getting placements - Different bid price per placement....eventually - start aggressive to be
seen
100. Tricks for best results
on GDN
• Tag URL’s using “Value Track”
• Find the “remnant inventory”
• Change your persona to see different ads
• If you are using remarketing, then don’t add any restrictions, the remarketing will add the restrictions
• Go down to page level when getting placements - Different bid price per placement....eventually - start aggressive to be
seen
• Use Doubleclick Ad Planner
101. Tricks for best results
on GDN
• Tag URL’s using “Value Track”
• Find the “remnant inventory”
• Change your persona to see different ads
• If you are using remarketing, then don’t add any restrictions, the remarketing will add the restrictions
• Go down to page level when getting placements - Different bid price per placement....eventually - start aggressive to be
seen
• Use Doubleclick Ad Planner
• Check for advertising page for publishers - More sophisticated usually = higher CPC but possible direct buys
102. Tricks for best results
on GDN
• Tag URL’s using “Value Track”
• Find the “remnant inventory”
• Change your persona to see different ads
• If you are using remarketing, then don’t add any restrictions, the remarketing will add the restrictions
• Go down to page level when getting placements - Different bid price per placement....eventually - start aggressive to be
seen
• Use Doubleclick Ad Planner
• Check for advertising page for publishers - More sophisticated usually = higher CPC but possible direct buys
• Use all the extensions you can
103. Tricks for best results
on GDN
• Tag URL’s using “Value Track”
• Find the “remnant inventory”
• Change your persona to see different ads
• If you are using remarketing, then don’t add any restrictions, the remarketing will add the restrictions
• Go down to page level when getting placements - Different bid price per placement....eventually - start aggressive to be
seen
• Use Doubleclick Ad Planner
• Check for advertising page for publishers - More sophisticated usually = higher CPC but possible direct buys
• Use all the extensions you can
• Social for search +1
104. Tricks for best results
on GDN
• Tag URL’s using “Value Track”
• Find the “remnant inventory”
• Change your persona to see different ads
• If you are using remarketing, then don’t add any restrictions, the remarketing will add the restrictions
• Go down to page level when getting placements - Different bid price per placement....eventually - start aggressive to be
seen
• Use Doubleclick Ad Planner
• Check for advertising page for publishers - More sophisticated usually = higher CPC but possible direct buys
• Use all the extensions you can
• Social for search +1
• Sitelinks for important parts of your site - Products/Services
105. Tricks for best results
on GDN
• Tag URL’s using “Value Track”
• Find the “remnant inventory”
• Change your persona to see different ads
• If you are using remarketing, then don’t add any restrictions, the remarketing will add the restrictions
• Go down to page level when getting placements - Different bid price per placement....eventually - start aggressive to be
seen
• Use Doubleclick Ad Planner
• Check for advertising page for publishers - More sophisticated usually = higher CPC but possible direct buys
• Use all the extensions you can
• Social for search +1
• Sitelinks for important parts of your site - Products/Services
• Call for mobile campaigns - Make sure it is a used phone
108. Value Track
• {creative} - will show the creative ID - good for split testing
• {keyword}- -therekeyword usedtype in GDN be closest match
keyword)
the
is no match
(for GDN will
109. Value Track
• {creative} - will show the creative ID - good for split testing
• {keyword}- -therekeyword usedtype in GDN be closest match
keyword)
the
is no match
(for GDN will
• {placement} - the domain name of where the click took place
110. Value Track
• {creative} - will show the creative ID - good for split testing
• {keyword}- -therekeyword usedtype in GDN be closest match
keyword)
the
is no match
(for GDN will
• {placement} - the domain name of where the click took place
• {target} - the placement category (if used)
111. Value Track
• {creative} - will show the creative ID - good for split testing
• {keyword}- -therekeyword usedtype in GDN be closest match
keyword)
the
is no match
(for GDN will
• {placement} - the domain name of where the click took place
• {target} - the placement category (if used)
• {aceid} - the control or experiment ID if using Campaign
Experiments
112. Value Track
• {creative} - will show the creative ID - good for split testing
• {keyword}- -therekeyword usedtype in GDN be closest match
keyword)
the
is no match
(for GDN will
• {placement} - the domain name of where the click took place
• {target} - the placement category (if used)
• {aceid} - the control or experiment ID if using Campaign
Experiments
• {adposition} - the position your ad was in - e.g. 1t1 = page 1 top
position 1
113. Value Track
• {creative} - will show the creative ID - good for split testing
• {keyword}- -therekeyword usedtype in GDN be closest match
keyword)
the
is no match
(for GDN will
• {placement} - the domain name of where the click took place
• {target} - the placement category (if used)
• {aceid} - the control or experiment ID if using Campaign
Experiments
• {adposition} - the position your ad was in - e.g. 1t1 = page 1 top
position 1
• E.g. - htttp://www.example.com/?target={target}&placement={placement} would become http://www.example.com/?target=%2Fentertainment%2Fcelebrities&placement=gmail.com
118. Change your persona
• https://www.google.com/ads/preferences/
• Fewer ads: Those who are opted-in see 7% fewer ads than opted-out users.
119. Change your persona
• https://www.google.com/ads/preferences/
• Fewer ads: Those who are opted-in see 7% fewer ads than opted-out users.
• More relevant: Opted-in users are 33% more likely to click on ads than
opted-out users.
120. Change your persona
• https://www.google.com/ads/preferences/
• Fewer ads: Those who are opted-in see 7% fewer ads than opted-out users.
• More relevant: Opted-in users are 33% more likely to click on ads than
opted-out users.
•
124. Remarketing
• Only Google call it remarketing, everyone else uses retargeting
• A lot of people only focus on non-buyers
125. Remarketing
• Only Google call it remarketing, everyone else uses retargeting
• A lot of people only focus on non-buyers
• Upsell with a remarketing campaign for buyers - People that
bought A also bought B
126. Remarketing
• Only Google call it remarketing, everyone else uses retargeting
• A lot of people only focus on non-buyers
• Upsell with a remarketing campaign for buyers - People that
bought A also bought B
• Segment your site
127. Remarketing
• Only Google call it remarketing, everyone else uses retargeting
• A lot of people only focus on non-buyers
• Upsell with a remarketing campaign for buyers - People that
bought A also bought B
• Segment your site
• Smallish windows of opportunity to “stalk”
128. Remarketing
• Only Google call it remarketing, everyone else uses retargeting
• A lot of people only focus on non-buyers
• Upsell with a remarketing campaign for buyers - People that
bought A also bought B
• Segment your site
• Smallish windows of opportunity to “stalk”
• Don’t add any traffic restrictions
129. Remarketing
• Only Google call it remarketing, everyone else uses retargeting
• A lot of people only focus on non-buyers
• Upsell with a remarketing campaign for buyers - People that
bought A also bought B
• Segment your site
• Smallish windows of opportunity to “stalk”
• Don’t add any traffic restrictions
• Set a high budget
130. Remarketing
• Only Google call it remarketing, everyone else uses retargeting
• A lot of people only focus on non-buyers
• Upsell with a remarketing campaign for buyers - People that
bought A also bought B
• Segment your site
• Smallish windows of opportunity to “stalk”
• Don’t add any traffic restrictions
• Set a high budget
• Set a frequency cap around 3 per day to avoid being creepy
134. Page Level Placements
• Use Xenu Link Sleuth - http://home.snafu.de/tilman/
xenulink.html
• Use Scrapebox Sitemap Scraper to find pages in a site
135. Page Level Placements
• Use Xenu Link Sleuth - http://home.snafu.de/tilman/
xenulink.html
• Use Scrapebox Sitemap Scraper to find pages in a site
• Find sites that rank for your keywords and the
underlying pages
136. Page Level Placements
• Use Xenu Link Sleuth - http://home.snafu.de/tilman/
xenulink.html
• Use Scrapebox Sitemap Scraper to find pages in a site
• Find sites that rank for your keywords and the
underlying pages
• Use Content Bully to find placement opportunities
138. Content Bully
• Not actively taking new clients
• http://www.spadesmedia.com/go/content-bully/
• CLick on or Mac Standard Version will provide
Windows
My Content Bully Download the
top 10
139. Check for advertising
page
• Very few good examples on GDN
• Err on the side of caution unless big budget
141. Use all the extensions you can
• Google +1 will have impact on results
142. Use all the extensions you can
• Google +1 will have impact on results
• Will influence organic results
143. Use all the extensions you can
• Google +1 will have impact on results
• Will influence organic results
• Sitelinks help grab more space from competitors and
make your ads stand out
144. Use all the extensions you can
• Google +1 will have impact on results
• Will influence organic results
• Sitelinks help grab more space from competitors and
make your ads stand out
• Use day-parting and add in a number for live leads
145. Use all the extensions you can
• Google +1 will have impact on results
• Will influence organic results
• Sitelinks help grab more space from competitors and
make your ads stand out
• Use day-parting and add in a number for live leads
• If you you a free site for asite Google/Dudamobile are
giving
don’t have a mobile
year
146. Use all the extensions you can
• Google +1 will have impact on results
• Will influence organic results
• Sitelinks help grab more space from competitors and
make your ads stand out
• Use day-parting and add in a number for live leads
• If you you a free site for asite Google/Dudamobile are
giving
don’t have a mobile
year
• http://www.howtogomo.com
147. Use all the extensions you can
• Google +1 will have impact on results
• Will influence organic results
• Sitelinks help grab more space from competitors and
make your ads stand out
• Use day-parting and add in a number for live leads
• If you you a free site for asite Google/Dudamobile are
giving
don’t have a mobile
year
• http://www.howtogomo.com
148. Use all the extensions you can
• Google +1 will have impact on results
• Will influence organic results
• Sitelinks help grab more space from competitors and
make your ads stand out
• Use day-parting and add in a number for live leads
• If you you a free site for asite Google/Dudamobile are
giving
don’t have a mobile
year
• http://www.howtogomo.com
• Need more convincing on mobile?
149. Use all the extensions you can
• Google +1 will have impact on results
• Will influence organic results
• Sitelinks help grab more space from competitors and
make your ads stand out
• Use day-parting and add in a number for live leads
• If you you a free site for asite Google/Dudamobile are
giving
don’t have a mobile
year
• http://www.howtogomo.com
• Need more convincing on mobile?
• http://www.ourmobileplanet.com/
150. Use all the extensions you can
• Google +1 will have impact on results
• Will influence organic results
• Sitelinks help grab more space from competitors and
make your ads stand out
• Use day-parting and add in a number for live leads
• If you you a free site for asite Google/Dudamobile are
giving
don’t have a mobile
year
• http://www.howtogomo.com
• Need more convincing on mobile?
• http://www.ourmobileplanet.com/
• http://www.thinkwithgoogle.com/insights/
154. Use AdPlanner
• Proper media “planning”
• https://www.google.com/adplanner/
• Drill into a site
155. Use AdPlanner
• Proper media “planning”
• https://www.google.com/adplanner/
• Drill into a site
• Find similar sites
156. Use AdPlanner
• Proper media “planning”
• https://www.google.com/adplanner/
• Drill into a site
• Find similar sites
• Guide you on demographic/audience
157. Use AdPlanner
• Proper media “planning”
• https://www.google.com/adplanner/
• Drill into a site
• Find similar sites
• Guide you on demographic/audience
• Research - Plan - List - Export to CSV - Export to Adwords
158. Use AdPlanner
• Proper media “planning”
• https://www.google.com/adplanner/
• Drill into a site
• Find similar sites
• Guide you on demographic/audience
• Research - Plan - List - Export to CSV - Export to Adwords
• Search for sites or placements or audience
159. Use AdPlanner
• Proper media “planning”
• https://www.google.com/adplanner/
• Drill into a site
• Find similar sites
• Guide you on demographic/audience
• Research - Plan - List - Export to CSV - Export to Adwords
• Search for sites or placements or audience
• You need to practise making lists/plans/research
161. Tricks for best results on GDN
• Understand how running Adsense works as a publisher
162. Tricks for best results on GDN
• Understand how running Adsense works as a publisher
• Use the Adplanner to research and refine your media buy - Know your ideal user and replicate
163. Tricks for best results on GDN
• Understand how running Adsense works as a publisher
• Use the Adplanner to research and refine your media buy - Know your ideal user and replicate
• Know the best size ads to target - Popularity vs. competitive - Above the fold
164. Tricks for best results on GDN
• Understand how running Adsense works as a publisher
• Use the Adplanner to research and refine your media buy - Know your ideal user and replicate
• Know the best size ads to target - Popularity vs. competitive - Above the fold
• Visit sites that send you a lot of traffic and work out a site specific strategy - even if the strategy is to kill the
source
165. Tricks for best results on GDN
• Understand how running Adsense works as a publisher
• Use the Adplanner to research and refine your media buy - Know your ideal user and replicate
• Know the best size ads to target - Popularity vs. competitive - Above the fold
• Visit sites that send you a lot of traffic and work out a site specific strategy - even if the strategy is to kill the
source
• Use day-parting - Time of day and bid price increase, day of week, hour of day - 90% of fraud happens between 1am and
7am
166. Tricks for best results on GDN
• Understand how running Adsense works as a publisher
• Use the Adplanner to research and refine your media buy - Know your ideal user and replicate
• Know the best size ads to target - Popularity vs. competitive - Above the fold
• Visit sites that send you a lot of traffic and work out a site specific strategy - even if the strategy is to kill the
source
• Use day-parting - Time of day and bid price increase, day of week, hour of day - 90% of fraud happens between 1am and
7am
• Track everything - Conversion Tags, Google Analytics - Whichever tool you feel comfortable with, but be consistent
167. Tricks for best results on GDN
• Understand how running Adsense works as a publisher
• Use the Adplanner to research and refine your media buy - Know your ideal user and replicate
• Know the best size ads to target - Popularity vs. competitive - Above the fold
• Visit sites that send you a lot of traffic and work out a site specific strategy - even if the strategy is to kill the
source
• Use day-parting - Time of day and bid price increase, day of week, hour of day - 90% of fraud happens between 1am and
7am
• Track everything - Conversion Tags, Google Analytics - Whichever tool you feel comfortable with, but be consistent
• Don’t use automatic tagging with Adwords/Analytics
168. Tricks for best results on GDN
• Understand how running Adsense works as a publisher
• Use the Adplanner to research and refine your media buy - Know your ideal user and replicate
• Know the best size ads to target - Popularity vs. competitive - Above the fold
• Visit sites that send you a lot of traffic and work out a site specific strategy - even if the strategy is to kill the
source
• Use day-parting - Time of day and bid price increase, day of week, hour of day - 90% of fraud happens between 1am and
7am
• Track everything - Conversion Tags, Google Analytics - Whichever tool you feel comfortable with, but be consistent
• Don’t use automatic tagging with Adwords/Analytics
• Know the demographics - Run each in separate ad group - Consider running state by state, even city by city
169. Tricks for best results on GDN
• Understand how running Adsense works as a publisher
• Use the Adplanner to research and refine your media buy - Know your ideal user and replicate
• Know the best size ads to target - Popularity vs. competitive - Above the fold
• Visit sites that send you a lot of traffic and work out a site specific strategy - even if the strategy is to kill the
source
• Use day-parting - Time of day and bid price increase, day of week, hour of day - 90% of fraud happens between 1am and
7am
• Track everything - Conversion Tags, Google Analytics - Whichever tool you feel comfortable with, but be consistent
• Don’t use automatic tagging with Adwords/Analytics
• Know the demographics - Run each in separate ad group - Consider running state by state, even city by city
• Don’t auto optimize too soon - Personally, I never let Google control my campaigns. I may lose out, but at least I know
172. Tips
• There lot of PLANNING
not a
is a lot of talk about media BUYING but
173. Tips
• There lot of PLANNING
not a
is a lot of talk about media BUYING but
• Theno cost of the “data” is available at little
or
majority
174. Tips
• There lot of PLANNING
not a
is a lot of talk about media BUYING but
• Theno cost of the “data” is available at little
or
majority
• “Out of the box” Google Adwords OPT-OUT -
Most of the harmful features are
is terrible
175. Tips
• There lot of PLANNING
not a
is a lot of talk about media BUYING but
• Theno cost of the “data” is available at little
or
majority
• “Out of the box” Google Adwords OPT-OUT -
Most of the harmful features are
is terrible
• A lot of the magic happens with UGLY BANNERS
176. Tips
• There lot of PLANNING
not a
is a lot of talk about media BUYING but
• Theno cost of the “data” is available at little
or
majority
• “Out of the box” Google Adwords OPT-OUT -
Most of the harmful features are
is terrible
• A lot of the magic happens with UGLY BANNERS
• Google Translate does just fine for
international campaigns
181. Thank You For Your Time
Contact me
E-mail :
jim.banks@spadesmedia.com
Skype : jim_banks
AIM : jimbanks46
Live : gdmjim@live.com
Twitter : @jimbanks