The document discusses using Google Display Network for brand awareness campaigns. It explains that Display Network campaigns can increase brand awareness, interactions, positive associations and loyalty by connecting with the target audience across thousands of websites. It provides details on setting up a Display Network campaign with no marketing objective and describes the Display Planner tool, which generates targeting ideas and estimates to help plan the campaign. Finally, it lists some of the sites where ads may appear, such as Google AdSense publisher sites and DoubleClick Ad Exchange publisher sites.

1. Google Display Network
Building Successful Advertising Campaign

2. Campaign Setup
Choose “Search Network with Display or Display Network Only”

3. Campaign Setting
Display Network only
with: Marketing objectives

4. Campaign Setting
Display Network only
with: No Marketing objective

5. Display Network only
with: No Marketing objective

6. Display Network only
with: No Marketing objective (Built Awareness)
Increase brand awareness
The purpose of a brand-engagement campaign is to build awareness of and positive
associations with your company and its products and services. A customer can interact with
your brand in a variety of ways, including watching videos, playing games, spending time
on your website, or communicating with other customers.
If you're interested in increasing your brand awareness, the Google Display Network offers
you the chance to connect with customers at the right time and place on thousands of
websites worldwide. You can use placement targeting in AdWords to help reach a relevant
audience for your brand, using rich-media ad formats and CPM bidding.
Brand-engagement campaigns can help you:
Increase interactions with your brand.
Build more positive brand associations.
Increase brand loyalty by connecting with your target audience.
Motivate customers to engage with your brand and its associated products.

7. Ad Group
with: No Marketing
objective

8. Ad Group
with: No Marketing
objective

9. Ad Creation
with: No Marketing
objective

10. Ad Creation Done
with: No Marketing
objective

11. Ad Creation Done
with: No Marketing
objective

12. How to
change
Target
with: No Marketing
objective

13. Display Planner
An AdWords tool that provides ideas and estimates to help you plan a Display
Network campaign that you can add to your account or download.
• Display Planner generates ideas for all the ways you can target the Display
Network. Targeting ideas are based on your customers’ interests or your landing
page. They include keywords, placements (websites, videos, mobile apps, mobile
app categories), topics, interests (affinities, in-market segments), demographics
(age, gender), and remarketing.
• Each idea comes with impression estimates and historical costs. Think of these
estimates and statistics as a guide to help you plan your Display Network
campaign, rather than to project future performance.
• You can find Display Planner under the Tools tab in your account.

14. Display
Planner

15. Display
Planner

16. Where ads might appear in the
Display Network
Ads can appear across a large collection of websites, mobile apps, and video content.
• Google AdSense publisher sites, including
AdSense for Domains and AdSense for
Errors
• DoubleClick Ad Exchange publisher sites
• Google sites such as Google Finance, Blogger,
and YouTube (Google web search not
included)

17. https://www.softprodigy.com/