www.FanPageEvangelist.com | Using Facebook Fan Pages To Market Your Business Frank Myers Auto Maxx
This seminar educated, motivated and inspired its listners to the value of maketing their business on the biggest marketing platform with the platnet...FACEBOOK FAN PAGES. Get over to facebook search for fanpageevangelist.com
Recomendado-Seleccionado: Contagious Content: What People Share On Facebook a...Digital Pymes
Recomendamos este documento de MARKETO
In this ebook, created by Marketo and social media expert Brian Carter, we’re going to teach you how to create posts that more people will want to share. The ebook includes:
Facebook post best practices
Real Facebook case studies
New research on how people interact on Facebook
Information about the marketing ecosystem on Facebook
Discussion of the concept of virality and whether it's truly possible on Facebook
Tips for creating highly sharaeable posts
Information on what mistakes make posts unshareable
And for the geeks out there we go into excruciating detail about the research we conducted
Descarga: http://www.marketo.com/ebooks/contagious-content-what-people-share-on-facebook-and-why-they-share-it/
Using Facebook To Turn Your Online Business Into A Money Making MachineSujoy Mukherji
Inside this guide, you will discover the topics about network marketing Facebook basics, using a great profile and appropriate picture, adding friends with like-minded interests, using photo albums and videos, learn how to use fan pages, learning how to use events, using exclusive landing pages, rewarding your loyal supporters, and learn about Facebook marketplace and plugins.
Get Paid To Mess Around On Facebook And Twitter. Hottest New Work At Home Trend! Mobile Optimized Landing Pages, Killer Conversions. Up-sells, CB Id In Emails! Affiliate
www.FanPageEvangelist.com | Using Facebook Fan Pages To Market Your Business Frank Myers Auto Maxx
This seminar educated, motivated and inspired its listners to the value of maketing their business on the biggest marketing platform with the platnet...FACEBOOK FAN PAGES. Get over to facebook search for fanpageevangelist.com
Recomendado-Seleccionado: Contagious Content: What People Share On Facebook a...Digital Pymes
Recomendamos este documento de MARKETO
In this ebook, created by Marketo and social media expert Brian Carter, we’re going to teach you how to create posts that more people will want to share. The ebook includes:
Facebook post best practices
Real Facebook case studies
New research on how people interact on Facebook
Information about the marketing ecosystem on Facebook
Discussion of the concept of virality and whether it's truly possible on Facebook
Tips for creating highly sharaeable posts
Information on what mistakes make posts unshareable
And for the geeks out there we go into excruciating detail about the research we conducted
Descarga: http://www.marketo.com/ebooks/contagious-content-what-people-share-on-facebook-and-why-they-share-it/
Using Facebook To Turn Your Online Business Into A Money Making MachineSujoy Mukherji
Inside this guide, you will discover the topics about network marketing Facebook basics, using a great profile and appropriate picture, adding friends with like-minded interests, using photo albums and videos, learn how to use fan pages, learning how to use events, using exclusive landing pages, rewarding your loyal supporters, and learn about Facebook marketplace and plugins.
Get Paid To Mess Around On Facebook And Twitter. Hottest New Work At Home Trend! Mobile Optimized Landing Pages, Killer Conversions. Up-sells, CB Id In Emails! Affiliate
how to earns using Facebook passive incomeKumar Kishor
After creating a suitable profile the continuous step of ensuring the line of communication is kept open at all times is important. Positioning the business platform and staying in touch with the viewers will give the site the exposure it needs.
Unfortunate
In this ebook, you'll learn about network marketing facebook basics, use a great profile and appropriate picture, how to use fan pages, events, landing pages, and about Facebook marketplace and plugins.
Building a Business Facebook Page is Critical for Increasing Market Share! Successful Network Marketing Strategy in Today's Marketplace Requires an Online Presence With a Business Facebook Page in Order to Effectively Expand Your Customer Base and Increase Profitability.
Facebook Strategies and Profits is much more than just a book of simple basics discussing how to do Facebook. It also focuses on specific tried and proven methods, tips, and strategies to create the image you want and build brand awareness of your products and/or services.
We are going to tell you precisely how you can harness the networking resources of Facebook to begin generating new customers as well as creating an interactive environment to build customer loyalty!
Facebook Strategies and Profits will provide you with the following information to help you become a master of promoting your business through Facebook:
- The basics of network marketing on Facebook.
- Techniques for preparing effective profile content.
- Strategies for adding the right friends with similar interests.
- How to use photos and videos to attract interest.
- Tactics for setting up exclusive landing pages.
- Methods of increasing interaction through fan pages and events.
- The practice of rewarding loyal supporters.
- How to use the Facebook marketplace to target new customers.
- Insight on how to use beneficial Facebook plugins.
- And much, much more.
Using Facebook to get a business recognized online is very effective
and easy to do. Facebook users range in the millions at any given time
thus making the platform for target audience almost infinite.
Understanding the working of how to go about optimizing this tool
will contribute to the success of any endeavor.
Did you know that businesses all around the world are hiring people just like you to help manage their social media accounts such as Facebook, Twitter, and YouTube?
There is a lot of money in it, and the best part is that you don’t need any qualifications, prior experience or specialized skills. All you need is a few spare hours per week, a computer with an internet connection and a good knowledge of how to use Facebook, Twitter or YouTube.
There are currently positions open worldwide for people just like you to begin work on simple jobs such as:
-Posting Facebook comments – $25 per hour
-Commenting on and ‘liking’ YouTube videos $20 per hour
-Tweeting’ special offers and promotions – $200 per week part time
-Social Media Manager – $1050 per week full time
Using Facebook to get a business recognized online is very effective
and easy to do. Facebook users range in the millions at any given time
thus making the platform for target audience almost infinite.
Understanding the working of how to go about optimizing this tool
will contribute to the success of any endeavor.
In the age of Web 2.0, driving traffic to your website is not all about search engine optimization (SEO). Part and parcel of an effective Internet marketing strategy is to ensure that your website is also present in the realm of social networks and media sharing. Visitors do not only arrive at websites only through search results, but also through links that their peers share through these social networks. What social networking platform could be more important than Facebook, the world's largest? With over 800 million active users, your website stands to reach a wide variety of audience through Facebook, and sometimes all it takes is one "Like" button in your webpages.
Businesses like yours can actually generate customers from Facebook – as long as you're using the right approach.
In this guide, you'll learn:
-How to determine your Facebook marketing objective
-Practical tips for building your Facebook audience
-What content to create and share on Facebook to attract customers
-How to optimize your Facebook posts to get the most interaction
-How to maximize reach and lead generation using Facebook ads
how to earns using Facebook passive incomeKumar Kishor
After creating a suitable profile the continuous step of ensuring the line of communication is kept open at all times is important. Positioning the business platform and staying in touch with the viewers will give the site the exposure it needs.
Unfortunate
In this ebook, you'll learn about network marketing facebook basics, use a great profile and appropriate picture, how to use fan pages, events, landing pages, and about Facebook marketplace and plugins.
Building a Business Facebook Page is Critical for Increasing Market Share! Successful Network Marketing Strategy in Today's Marketplace Requires an Online Presence With a Business Facebook Page in Order to Effectively Expand Your Customer Base and Increase Profitability.
Facebook Strategies and Profits is much more than just a book of simple basics discussing how to do Facebook. It also focuses on specific tried and proven methods, tips, and strategies to create the image you want and build brand awareness of your products and/or services.
We are going to tell you precisely how you can harness the networking resources of Facebook to begin generating new customers as well as creating an interactive environment to build customer loyalty!
Facebook Strategies and Profits will provide you with the following information to help you become a master of promoting your business through Facebook:
- The basics of network marketing on Facebook.
- Techniques for preparing effective profile content.
- Strategies for adding the right friends with similar interests.
- How to use photos and videos to attract interest.
- Tactics for setting up exclusive landing pages.
- Methods of increasing interaction through fan pages and events.
- The practice of rewarding loyal supporters.
- How to use the Facebook marketplace to target new customers.
- Insight on how to use beneficial Facebook plugins.
- And much, much more.
Using Facebook to get a business recognized online is very effective
and easy to do. Facebook users range in the millions at any given time
thus making the platform for target audience almost infinite.
Understanding the working of how to go about optimizing this tool
will contribute to the success of any endeavor.
Did you know that businesses all around the world are hiring people just like you to help manage their social media accounts such as Facebook, Twitter, and YouTube?
There is a lot of money in it, and the best part is that you don’t need any qualifications, prior experience or specialized skills. All you need is a few spare hours per week, a computer with an internet connection and a good knowledge of how to use Facebook, Twitter or YouTube.
There are currently positions open worldwide for people just like you to begin work on simple jobs such as:
-Posting Facebook comments – $25 per hour
-Commenting on and ‘liking’ YouTube videos $20 per hour
-Tweeting’ special offers and promotions – $200 per week part time
-Social Media Manager – $1050 per week full time
Using Facebook to get a business recognized online is very effective
and easy to do. Facebook users range in the millions at any given time
thus making the platform for target audience almost infinite.
Understanding the working of how to go about optimizing this tool
will contribute to the success of any endeavor.
In the age of Web 2.0, driving traffic to your website is not all about search engine optimization (SEO). Part and parcel of an effective Internet marketing strategy is to ensure that your website is also present in the realm of social networks and media sharing. Visitors do not only arrive at websites only through search results, but also through links that their peers share through these social networks. What social networking platform could be more important than Facebook, the world's largest? With over 800 million active users, your website stands to reach a wide variety of audience through Facebook, and sometimes all it takes is one "Like" button in your webpages.
Businesses like yours can actually generate customers from Facebook – as long as you're using the right approach.
In this guide, you'll learn:
-How to determine your Facebook marketing objective
-Practical tips for building your Facebook audience
-What content to create and share on Facebook to attract customers
-How to optimize your Facebook posts to get the most interaction
-How to maximize reach and lead generation using Facebook ads
Contagious content - why people share on Facebook.Microsoft
This is not my research, but I do think there's some great examples of categories of posts that really work in social form Pages 15-30. Twitter's new inline delivery of images via mobile means that many of the ideas could work there too.
To grow your Facebook fan
base, you need to make your Page and your posts as discoverable as possible both
online and off. No one can
connect with you on
Facebook if they don’t know
you exist, so let’s talk about 5 ways to get noticed.
Believe it or not, Facebook isn't just for cat photos, news articles, selfies, and ads. Businesses like yours can actually generate customers from Facebook – as long as you're using the right approach.
In this guide, you'll learn:
How to determine your Facebook marketing objective
Practical tips for building your Facebook audience
What content to create and share on Facebook to attract customers
How to optimize your Facebook posts to get the most interaction
How to maximize reach and lead generation using Facebook ads
Start reeling in new customers with Facebook!
Free Super Affiliate Training Replay Bonus: https://bit.ly/2RnFldG
Facebook is a massive traffic monster. As of this writing, it has over 1.3 billion, and that's with a capital B, daily active users.
Think about that, over 1.3 billion people using the same website day after day.
On top of this, it continues to grow. Also, when people are on Facebook, they pretty much stay there, and they view page after page of content.
In fact, on a month to month basis, Facebook has slightly over 2 billion monthly active users.
Of all Americans, 79% use Facebook at some level or another.
If this wasn't impressive enough, the next platform that gets the highest percentage of American users is Instagram, which is owned by Facebook.
Instagram clocks in at 32% of American usage. Among US residents, 53% reportedly use Facebook several times a day.
In terms of the world's total population, more than 22% of people on the planet use Facebook with some level of frequency.
The point is, Facebook is a massive traffic monster.
You really cannot afford to miss out on Facebook and its marketing potential.
This training teaches you the best ways to promote on Facebook. It also gives you step by step instructions, so you can engage in Facebook marketing with a higher than average chance of success.
Facebook is a massive traffic monster. As of this writing, it has over 1.3 billion, and that's with a capital B, daily active users. Think about that, over 1.3 billion people using the same website day after day. On top of this, it continues to grow.
Also, when people are on Facebook, they pretty much stay there, and they view page after page of content. In fact, on a month to month basis, Facebook has slightly over 2 billion monthly active users. Of all Americans, 79% use Facebook at some level or another.
If this wasn't impressive enough, the next platform that gets the highest percentage of American users is Instagram, which is owned by Facebook. Instagram clocks in at 32% of American usage. Among US residents, 53% reportedly use Facebook several times a day.
In terms of the world's total population, more than 22% of people on the planet use Facebook with some level of frequency.
Facebook Ads is a essential tool and skill when you come to target right audicence for your business, products and service. It will save a lot of money and time when you know how to take advantage of Facebook.
A Step-By-Step guide will be shown and lead you from scratch to advanced. We wish you could success and using the skill to develop your business.
Have you decided that it’s time to get your business set up on Facebook?
Are you wondering exactly how to get started the right way?
Facebook now has over 25 million small business pages and it’s no coincidence that this number is so high. When used properly, businesses can craft a solid return on their Facebook investment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
2. Ground Breaking Facebook Marketing
Blueprint
Chapter 1: Introduction To Facebook .................................................1
Chapter 2: Basics Of Facebook Marketing..........................................2
Chapter 3: Building Your Online Presence Using Fan Pages................4
Chapter 4: Getting Opt-Ins Using Facebook ........................................6
Chapter 5: Viral Power ........................................................................8
Chapter 6: Integrating Facebook With Other Websites.....................10
Chapter 7: Facebook Advertising ......................................................12
Chapter 8: Facebook Mistakes To Avoid............................................13
Wrapping Up.....................................................................................14
3. 1
Chapter 1
Introduction To Facebook
As the number of users increased and the growth of Facebook boomed, so did
the number of applications for Facebook. You could install apps, play games,
chat and even share and upload photos to Facebook.
The business minded people began to see the potential in Facebook. They
began looking into ways one can monetize or grow one’s business through the
Facebook platform.
Now, with over 500 million users, Facebook’s potential for businesses to grow
cannot be ignored. With the recent introduction of Facebook Advertising and
Facebook pages, businesses can list their own official fan pages on Facebook to
connect with their customers and grow their businesses.
In the next section, you’ll look into the power of Facebook Marketing!
4. 2
Chapter 2
Basics Of Facebook Marketing
Facebook marketing is literally means using Facebook to market your business,
build traffic or grow your leads. It is a branch of Social Media Marketing, where
marketers tap into a multitude of social media platforms such as social
networking sites, video sharing sites or micro-blogging platforms to grow their
business.
As mentioned earlier, Facebook has a useful feature called Fan Pages where
any business can list their business on one of these pages, add fans and
provide content to them.
Once you have created a huge following, you can use your fan page to connect
with your customers and prospects through a wide variety of functions such as
posting on your “wall”, asking them questions or posting up videos, photos and
content of interest to your niche.
The best thing is, whenever you post something on your Fan page wall, all the
users who “liked” your Fan page will see it on their news updates.
Any actions which a fan takes on the fan page such as post on the wall will be
seen by all their friends, so there is huge potential for viral marketing
The fact is this… If you fail to tap into the power of Facebook marketing, you’ll
potentially be leaving tons of money on the table!
6. 4
Chapter 3
Building Your Online Presence
Using Fan Pages
So how do you grow your business using Facebook Fan Pages?
Well, the first thing you must do is sign up for a page. If you already have a
Facebook profile, scroll down to the bottom of the page and select “Create A
Page”.
Once you have created a page, fill in all the necessary details of your business
such as contact information, maps, post up a photo of your company logo etc.
The next thing you must do is get your customers and followers onto your
Facebook Fan Page. You can do so by encouraging them, whether through
email or your website to join and “Like” your Facebook Fan Page.
Getting more fans
Besides asking your existing fan base or email list to join you on Facebook,
another option is to advertise using Facebook’s advertising system. You can
either send them to your Facebook page or send them to your website, but
usually sending them to your Facebook page is the cheaper alternative.
7. 5
What’s next?
Once you’ve got a page set up and a fan base up and running, you should focus
on providing targeted, valuable content to your fans. By encouraging them to
interact on your page, you create more hype on the page and they would be
more likely to share it with their friends, thus getting you more followers.
8. 6
Chapter 4
Getting Opt-Ins Using Facebook
Have you heard of a landing page or opt in page? Marketers online use them to
get leads for their email marketing campaign.
Did you know that it is possible to set up a “Facebook Landing Page” using
Facebook? Search for the “Facebook land page app” and install it in your
Facebook Fan Page settings.
Then, you’ll have to add in html code into your “before liking” box and “after
liking” box. Basically, how a Facebook Landing Page works is you attempt to
“bribe” people to “Like” your Facebook page in exchange for access to a free
gift.
This free gift could be something like a free e-book or an online video course.
Combine this with your Facebook Advertising funnel, it’s like you are typically
paying for leads! This can be a quick way to build your list fast and cheap with
highly qualified subscribers.
A non-fan has to “like” your page to get a free gift. New fan will then get instant
access to the free gift by entering his name and email (this is your code for the
opt in box)
9. 7
Another simpler way of getting leads fast is simply promoting your landing page
on your fan wall, since the fan wall is always the most popular and has a lot of
eyeballs; the potential of growing your list fast through there is very big.
10. 8
Chapter 5
Viral Power
One of the reasons why Facebook has picked up so fast as the largest and one
of the fastest growing websites in the world is because it is viral in nature. Things
spread easily via word of mouth with Facebook. That is why many big
corporations have recognized this power and have been finding ways to tap into
this power.
Whether you are a small business owner or own a huge chain of businesses, you
have the potential to tap into the viral nature of Facebook to grow your business
rapidly. Here’s how:
Every person on Facebook is connected to his or her friends through the
network. Status updates of each person such as “Liking” a page, writing on
someone’s wall will be shown on that person’s news feed.
What happens is this – When you get your Facebook fans to interact with your
Facebook page, whatever actions they take will be shown on their news feed as
well. This in turn would appear on the news feed on all of their friends. This will
spark curiosity among their friends and they would be likely to click on your Fan
page to see what’s going on.
The viral magic happens when more and more people start “Liking” and
interacting on your page. Your fan page could grow 10 times the speed in no
time!
12. 10
Chapter 6
Integrating Facebook With Other Websites
Having tons of Facebook traffic is good, but it won’t be of any use unless you get
them to your online business websites.
Remember, the Facebook Fan Page serves as an “outpost” for providing useful
updates and letting the fans interact with one another. But ultimately, your
profits will not directly come from your Facebook traffic unless you know how
to monetize them.
Here are some ways you can monetize your Facebook traffic:
1) Send them to your landing page if you don’t have a Facebook landing page
to build your list of prospects.
2) Promote offers and send them to your sales page.
3) Give excerpts to articles of interest and link the full article to your blog.
4) Ask them to follow you on Twitter and get them to tweet about your
content for a prize.
5) Post up videos on YouTube, share them on your Facebook Fan Page and
ask them to share it with their friends! (Or subscribe to your YouTube fan
page)
13. 11
So as you can see, The Facebook Fan page acts like a simple hub where all your
marketing activities can revolve around it. Ultimately, you have to determine
your most desired result (e.g. getting new leads, making profits) and structure
your Facebook marketing activities to lead to these sort of responses.
14. 12
Chapter 7
Facebook Advertising
Facebook advertising has taken the online marketing world by storm because of
its low cost per click and ability to be extremely specific to your target
demographics.
Its ease of setting up marketing and advertising campaigns allows it to very soon
surpass Google in terms of advertising volume.
Setting up your advertising page is simple, at your Facebook profile. First, go to
your Facebook page. On the right side there is a mock advertisement, Click it to
start crafting your own Advertising campaign to suit your marketing needs.
You can then write your ad copy, include an image and set your marketing
budget. Facebook will help you calculate your suggested bid per click based on
the average you pay per click.
As a general rule of thumb, you would want to send these clicks to your
Facebook landing page so that you can secure leads. If you send them to an
external website, it would normally cost more.
After you set up your campaign, you can monitor your advertising statistics and
results and tweak your campaign accordingly.
You can adjust your bid, run multiple ad copies to see which converts the best
and eliminate those that aren’t performing well.
15. 13
Chapter 8
Facebook Mistakes To Avoid
With all the so called “hype” about Facebook marketing, it seems imperative
that you must tap into this huge resource ASAP. But that being said, there are
several pitfalls involved in Facebook marketing that you should be aware of and
avoid.
1) Becoming too “Salesy”.
This is a big no-no. The main purpose of your Facebook fan page is to
connect with your customers and build a strong rapport. Each time you sell
them, you take away “rapport juice” and they will become less responsive
to your content as time goes by.
2) Not split testing your ads.
If you are advertising on Facebook and you don’t have multiple ad
campaigns to see which converts the best, you’ll potential be leaving tons
of money on the table. Split test your ads, get rid of those that suck.
3) Not engaging your audience.
The amount of success your business will have is not just determined by the
number of “likes” you get. You have to turn your audience into raving fans
by getting them actively involved in your fan page.
Avoid these mistakes, and you’ll be on the path to success.
16. 14
Wrapping Up
Facebook is the currently the next big online marketing trend, and is unlikely to
go out of fashion due to the pace and size at which it is going. This isn’t like one
of those dot com bubbles which come and go, this is the real deal. 500 Million
users can’t be wrong.
Due to the competitive nature of the online market, people are constantly
looking for new ways to make money and gain new customers. It costs way more
to get new customers than to retain existing ones, so Facebook serves a great
place to establish rapport with your existing customer or fan base and continue
to provide them content of value.
Needless to say, if you fail to tap into the massive marketing powers of
Facebook, not only will your competitors rapidly overtake you in terms of
market share, you will potentially be leaving tons of money on the table.
That being said, it’s time to jump on the Facebook bandwagon before its too
late!
To your Facebook Marketing Success!