Facebook has over 1.1 billion users globally as of May 2013, with 13 million users in India alone. Users spend on average 20 minutes per day on the site, with half logging on daily. Marketing on Facebook is considered very important by 42% of marketers and beneficial for promoting brands. Some key aspects of Facebook include Pages to promote companies and their products/services, sponsored/promoted posts to engage users, and ads targeted towards users' interests.