Facebook | Facebook Marketing | Facebook Monetization

Facebook
Facebook is an American for-
profit corporation and an
online social media and social
networking service based in
Menlo Park, California.
Facebook website was
launched on February 4, 2004,
by Mark Zuckerberg , along
with fellow Harvard
College students
Facebook _ M.Mujeeb Riaz _ mujeebriaz@yahoo.com

What is Facebook ?
• Social networking website
connecting people across the
street, country and world
• Focuses on building and relating
social relations among people
who share common interests,
activities and experiences

History

Who uses Facebook?

What can Facebook Do For You?
• Help you to connect or reconnect with friends
• Stay in touch with long distance relationships
• Share photos, videos, information
• Join groups with like minded people
• Invite people to events
• Community building
• Get up-to-the-minute information on people or events
• Make you have a sense of belonging and provide social
interaction

How Can Facebook Impact You Negatively?
• Friends –knowing too much about you and you about them
• Posting inappropriate photos and not having control on
photos posted of you
• Joining groups that may reflect poorly on your choices
• Postings on walls that may use foul language or reflect
poorly on you

How to use Facebook
• Sign Up
• Update basic information
• Post a profile picture
• Add friends

Facebook Features
• The Wall
• Messages INBOX (and threads)
• Pokes
• Groups
• Events
• Photos & Videos (with tagging)
• Posted items (text and URLs)
• Shared items
• Applications

Communication
• Status Update
• Facebook Chat
• Wall
• Facebook Message
• Like & Comment

Pages
• Common Interest Group
• Business
• Music
• Random

Timeline
• Next level of Facebook
• Tell your life story

Sign Up

Your Account Has Been Confirmed

Facebook Layout

Facebook Menu Bar

Facebook features
• The Wall
• Messages INBOX (and threads)
• Pokes
• Groups
• Events
• Photos & Videos (with tagging)
• Posted items (text and URLs)
• Shared items
• Applications

Marketing Your Business On Facebook
• Optimizing your Facebook page for SEO and likes
• Using Facebook groups to engage with your target market
• Encouraging social sharing through the use of Facebook
buttons and plugins
• Getting your posts seen by more of your fans
• When and how often to post
• Using paid options to increase likes and reach
• Best practices for Facebook ads

Organic Vs. Paid

How to Improve Your Facebook Organic Reach
• Publish Evergreen Content
The lifespan of a Facebook post depends on many factors. One
is its usefulness. Even an old post can show up in your news
feed if your friends like, comment or share it.
For example, this update was 18 hours old when it showed up
in a user’s news feed because one of her friends liked the
update. It’s as simple as that.

Post Quality Content
• We’re living in an age of content overload, and Facebook is
no exception. According to Facebook, “Of the 1,500+ stories a
person might see whenever they log onto Facebook, News
Feed displays approximately 300.” As a Facebook marketer,
you’re fighting for one of those precious spots.

Use Organic Post Targeting to Serve Relevant
Content
• Facebook’s organic post targeting enables you to deliver your
content to the audience most likely to engage with it. In
other words, Facebook gives you the option to target your
content to specific groups of fans.
• Facebook offers eight options to set your target: gender,
relationship status, education level, age, location, language,
interests and post end date.

• Targeting posts to specific groups of fans is one way to
increase your post engagement rate

Post at Off-peak Hours
• During times when fewer people are sharing content on
Facebook, your chances of getting noticed are higher.
Typically the best time to post on Facebook is 3 pm. But you
can try posting at different times, depending on when your
fans are online.
• Go to your Facebook Insights to check out when your fans
are logged into the network. Then choose the hours when
the majority of your fans are online and your competitors
aren’t posting.

Choose Content Types That Resonate With Your
Audience
• According to a Socialbakers study published in February
2015, Facebook audiences love videos and links more than
images.
• But before jumping on this trend, examine your Facebook
Insights to see what type of content resonates well with your
audience. If you discover that your fans still prefer images to
other types of content, don’t change your strategy.

Benefits of Facebook for business
• Low-cost marketing strategy
• Share basic information about your business
• Share pictures and videos from your business
• Talk to existing and potential customers
• Provide customer support
• Raise brand awareness and promote positive word-of-
mouth

• Targeted advertising
• Offer deals through Facebook Places
• Also consider...
• Watch the introduction to facebook webisode series to find
out more about using Facebook pages for your business.
• Find out how to create a digital strategy for your business

How to Earn Money from Facebook
• How To Earn From Facebook ad breaks:
• How to Earn Money From Facebook Ad breaks in Pakistan.
• 1. You Have One Facebook Page.
• 2.10000 likes on this facebook page for facebook ad breaks
monetization
• 3. You Have a Facebook video page. Only Videos on this page
• 4. Videos are eligible for monetization.
• 5. No bad content in these videos
• 6.must read the facebook video monetization or facebook ad
breaks
• 7. Upload Video At least 5 mints.

Facebook Monetization
• Create a Facebook Page
• 10,000 followers.
• You must generate at least 30,000 1-minute views on videos that are at least 3 minutes
long in the last 60 days.
• Check eligibility in Creator Studio
• Log in to your Creator Studio.
• In the Monetization box, click Check Eligibility.
• Review your status under Monetization Eligibility Standards.
• Check eligibility from Page Insights
• Go the Page you want to check.
• Click the Insights tab at the top of the Page.
• Click Videos in the left hand menu.
• Under Ad breaks access, click View.

The End !

Facebook | Facebook Marketing | Facebook Monetization

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