This document provides an overview of Facebook, including what it is, its history, features, and how to use it for marketing purposes. It begins by explaining that Facebook is a social networking portal where users can interact with friends, share photos and videos, and organize communities. It then discusses Facebook's founding in 2004 and growth since. The remainder of the document outlines various Facebook features and provides steps for businesses to develop a marketing strategy on Facebook, including creating a page, engaging users with different types of content, using ads and plugins, and promoting the page.

1. FACEBOOK

2. What is Facebook
• A portal for social networking.
• Interact with friends.
• Share photos and/or videos.
• Community organizing.

3. About Facebook
Facebook
Connect with
friends and
make new
friends around
the world
Share interest,
exchange
private and
public messages
and join group.
Create a page –
Share pictures,
messages and
videos
Privacy Control :
You can control
who can access
your Facebook
fan page

4. History
o Facebook was founded in 2004 by Harvard student Mark E.
Zuckerberg with help from his roommates Dustin Moskovitz and
Chris Hughes.
o Facebook was originally for Harvard students then expanded to
other colleges then to anyone over the age of 18, and now
currently to anyone 13 years of age or older.
o Company Overview:
“Facebook's mission is to give people the power to share and
make the world more open and connected.”

5. Facebook Login
www.facebook.com

6. Facebook Revenue

7. Features
• News Feed – highlights profile changes, birthdays and upcoming
events
• Wall – space on profile page to post messages
• Photos – upload albums, tag friends and comment on photos
• Videos – share videos; maximum length is twenty minutes and
maximum size is 1GB
• Notes – blogging feature
• Gifts – send friends a small icon such as smiley face or little green
patch
• Status – users update what they are currently doing, thinking or
planning Events – a way to let people know about upcoming events

8. Facebook Marketing
Over 90% of all social marketing is done on Facebook.

9. Facebook Marketing
1. Four pillars of Facebook marketing:
• Facebook apps
• Facebook pages
• Facebook Ads
• Engagement Ads
2. Five Steps to Building your Facebook Presence:
• Expanding your network of friends
• Joining and participating
• Monitoring
• Creating
• Managing ad campaigns

10. Facebook Marketing
3. Three Key elements of the Facebook ecosystem.
• Building
• Engaging
• Amplifying
4. Six Facebook starters for beginners.
• Use a fan page not a group page
• Use a vanity URL
• Enable posts by admin and fans
• Leverage custom tabs
• Invite followers via email lists and web pages
• Promote to related Group pages

11. Creating a Facebook page

12. o Login to your Facebook Profile
o www.facebook.com/pages
oSelect “create page”
o Choose a category that represents your
business

13. Facebook Page Set Up

14. Profile Picture
Cover Photo

15. Update about the section
• Tell Facebook about your business
• Complete all relevant fields
• Set your Facebook web address
• www.facebook.com/socialchefs
• Add your email address (not public to others)
• Add your website

17. Content Strategy Steps

18. • Plan out what you will post
• Post at least 1-2x per day
• Develop a 30-day plan
• What would my customers be
interested in?
1. Create A Strategy

19. 2. Tell A Story
• Why should your customers care?
• Be a better storyteller
• Look at other related brands (Bench-Marking)

20. 3. Share engaging content
Types of content
• Blog posts
• Videos
• GIF’s
• Cinemagraphs
• Photos
• Facts and Stats
• Infographics

21. 4. Facebook Live Video
• Broadcasting to your audience
• Sharing your first-hand experience
• Available for:
1. Profiles / Pages / Groups / Events
2. Record up to 90 minutes at a time
3. Tools: Facebook Pages App

22. 5. Facebook CTA Buttons
Call-To-Action Buttons
• Highlight something important
• 1 button per Facebook Page
• Recommended buttons:
1. Sign Up (email list)
2. Learn more
3. Call now

23. 6. Add a Shop
Facebook Page Shop
• Sell products to customers
• Check-out on Facebook
• Manage orders
• View clicks and purchases
• Advertise with Facebook Ads
• *Not available everywhere
• Tools: Facebook Page

24. 7. Build your Email List
• Filling the funnel with leads
• Convert leads into customers
• Share valuable content
• Tools:
1. Lead Pages

25. 8. Facebook Groups
• More personalized than a page
• Get to know customers better
• Create groups for anything
• Public (general topic)
• Closed (members only)
• Secret (think-tank)
• Tools:
• Create a group
• Groups mobile app

26. 9. Promoting Your Page
• Share Facebook Page posts to your Profile
• Higher exposure
• Tag friends in comments using the @ sign
• Work with other businesses
• Tag pages using the @ sign

27. 10. Facebook Messenger Codes
• Scannable code
• Let customers message your business
• Make it your page’s photo
• Include in presentations and storefronts
• Tools:
Tutorial
Facebook Messenger

28. 11. Facebook Page Plugin
• Add to blog / website
• Can be customized
• Customers can like your page (off Facebook)
• Message your page
• Tools:
Get the page plugin

29. 12. Facebook Ads
• Who do you want to reach?
• What is your goal?
• Set a budget ($1 - $5)
• Install a Facebook pixel on website (tracking the website traffic)
• Create your ads
• Tools:
Facebook Ads Manager
Pages Manager

30. Thank You