Actualización de las especificaciones de los anuncios de Facebook a 18 de marzo de 2014. Están todos los tipos de anuncios que se pueden hacer, además de su tamaño, los caracteres de texto permitido y el tamaño de imagen recomendado para subir.
Si haces compañas de anuncios en Facebook: Esto te interesa.
This presentation covers the main formats used today in social media for advertising (mainly paid media). Here you'll find all the specs needed to develop a creative roadmap for your social media paid advertising strategy. SOmetimes it's hard to understand where to use what, and god I know it! Feel free to share and use it widely in your day to day work.
Actualización de las especificaciones de los anuncios de Facebook a 18 de marzo de 2014. Están todos los tipos de anuncios que se pueden hacer, además de su tamaño, los caracteres de texto permitido y el tamaño de imagen recomendado para subir.
Si haces compañas de anuncios en Facebook: Esto te interesa.
This presentation covers the main formats used today in social media for advertising (mainly paid media). Here you'll find all the specs needed to develop a creative roadmap for your social media paid advertising strategy. SOmetimes it's hard to understand where to use what, and god I know it! Feel free to share and use it widely in your day to day work.
Conversion rate optimization is simultaneously simple and complex. The pieces are fundamentally the same but the methods with which you can tweak and adjust to increase your conversion rates are various, and generally not standardized.
Actualización de Facebook de los productos que ofrecen para hacer anuncios en su red social, actualizado a finales de marzo de 2014.
Hace hincapié en el formato que desaparece el 9 de abril (standalone Sponsored Stories) y repasa todos los formatos de anuncio que prevalecen.
Lo más interesante del documento es la sección de "How to achieve your business goals with Facebook ads" que da una explicación de como conseguir los objetivos empresariales con Facebook ads. Básicamente es una buena guía de como crear anuncios que funcionen.
Este documento es una amplicación de las especificaciones de formatos de anuncio que publicamos hace una semana: <a>Especificaciones anuncios Facebook (actualizado a 18/marzo/2014)</a>.
Muy interesante echarle un vistazo, aunque como todos los documentos oficiales de Facebook esté en inglés.
Facebook Ad Changes & Updates - 10 Sept 2013Candace Newton
10 September 2013: Launch of new ad formats and interface updates. Advertisers won’t be able to upload images in the new formats until September 10. Ads already running as of September 10 in the existing formats will continue to run, even if they don’t conform to the new specs. We will also start rolling out the ability to target by individual placement (News Feed mobile, News Feed desktop, Right column) on this date. For Power Editor and API, this means adding the ability to select right column only for placement. For the ads create tool, it means allowing advertisers to opt out of ads in News Feed or the right column. We will start rolling out the Power Editor and API capabilities on September 10, then expand to the Ads Create tool in the following weeks.
What are Facebook Ads and how do they work? This guide explains the different types of Facebook advertising and how to leverage them to make an impact on your company's internet marketing strategy.
Highlights the key specifications to remember while setting up paid media campaigns across different platforms:
- Banner Size: Different ad platforms have different Ad types and all of them have unique banner size based on the purpose of the ad
- Text: Copies play an important role in digital media advertising. Copies should be crisp, informative, action oriented and well within the character limit
- Search Copies:A good search copy is where the keywords targeted is being used in the Text along with correct call to action and extensions
- Video Ads: Video Ads are the most engaging and format with maximum recall value. Knowing ideal length of these videos along with right messaging completely determines the effectiveness of any video campaign
Better LinkedIn Campaign Planning - Return to Growth 2021LinkedIn
Laying groundwork for B2B ad campaigns can be difficult, but doesn’t need to be. Make it easy with this simple template for LinkedIn campaign planning.
Conversion rate optimization is simultaneously simple and complex. The pieces are fundamentally the same but the methods with which you can tweak and adjust to increase your conversion rates are various, and generally not standardized.
Actualización de Facebook de los productos que ofrecen para hacer anuncios en su red social, actualizado a finales de marzo de 2014.
Hace hincapié en el formato que desaparece el 9 de abril (standalone Sponsored Stories) y repasa todos los formatos de anuncio que prevalecen.
Lo más interesante del documento es la sección de "How to achieve your business goals with Facebook ads" que da una explicación de como conseguir los objetivos empresariales con Facebook ads. Básicamente es una buena guía de como crear anuncios que funcionen.
Este documento es una amplicación de las especificaciones de formatos de anuncio que publicamos hace una semana: <a>Especificaciones anuncios Facebook (actualizado a 18/marzo/2014)</a>.
Muy interesante echarle un vistazo, aunque como todos los documentos oficiales de Facebook esté en inglés.
Facebook Ad Changes & Updates - 10 Sept 2013Candace Newton
10 September 2013: Launch of new ad formats and interface updates. Advertisers won’t be able to upload images in the new formats until September 10. Ads already running as of September 10 in the existing formats will continue to run, even if they don’t conform to the new specs. We will also start rolling out the ability to target by individual placement (News Feed mobile, News Feed desktop, Right column) on this date. For Power Editor and API, this means adding the ability to select right column only for placement. For the ads create tool, it means allowing advertisers to opt out of ads in News Feed or the right column. We will start rolling out the Power Editor and API capabilities on September 10, then expand to the Ads Create tool in the following weeks.
What are Facebook Ads and how do they work? This guide explains the different types of Facebook advertising and how to leverage them to make an impact on your company's internet marketing strategy.
Highlights the key specifications to remember while setting up paid media campaigns across different platforms:
- Banner Size: Different ad platforms have different Ad types and all of them have unique banner size based on the purpose of the ad
- Text: Copies play an important role in digital media advertising. Copies should be crisp, informative, action oriented and well within the character limit
- Search Copies:A good search copy is where the keywords targeted is being used in the Text along with correct call to action and extensions
- Video Ads: Video Ads are the most engaging and format with maximum recall value. Knowing ideal length of these videos along with right messaging completely determines the effectiveness of any video campaign
Better LinkedIn Campaign Planning - Return to Growth 2021LinkedIn
Laying groundwork for B2B ad campaigns can be difficult, but doesn’t need to be. Make it easy with this simple template for LinkedIn campaign planning.
¡Atrae mas clientes con tu estrategia de contenidos!José Facchin
Conoce los factores fundamentales para poder atraer más tráfico cualificada (o potenciales clientes), gracias a tu estrategia de contenidos y a tu blog corporativo o profesional.
El valor de planificar y trabajar duro por crecer profesionalmente José Facchin
Hay muchos de mis lectores que se preguntaran cómo he llegado a hasta aquí… me refiero a cómo y por qué hago lo que hago y, sobre todo, cuál es papel que ocupa mi blog en toda esta historia..
Esta es una presentación que he preparado especialmente para ilustrar la charla de “Marca Personal” que di a los alumnos de Juanita Acevedo en el curso de Community Manager en Foment Formacio #Barcelona.
El nuevo turista social “turismo + internet + social media”José Facchin
Todos sabemos que internet ha cambiado radicalmente la forma en que las personas planifican y reservan sus viajes y vacaciones. Del mismo modo, las empresas del sector turístico también han adaptado su comercialización a esta tecnología. Pero, la evolución continua, nunca se detiene… Es en estos últimos años que ha entrado también en acción, con mucha fuerza, otro jugador muy importante en la escena del turismo mundial: las redes sociales.
Cuáles son las ventajas de un blog para un hotel o restauranteJosé Facchin
En estos tiempos el tener un blog no es una cuestión meramente personal o profesional, sino que también es un tema o estrategia de gran importancia para cualquier empresa, marca o establecimiento hostelero.
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
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Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
2. Note: starting on June 24, advertisers will have the ability to run larger ads in the right column of
Facebook. Ads in the small and large formats in the right column will be able to run until
September 1, when we will stop supporting the small format completely.
3. Facebook Ads: reach your audience across devices
Sponsored
News Feed mobile News Feed desktop Right-hand side on Facebook
4. What’s a Facebook ad?
Right column on Facebook
(large design)
News Feed mobile News Feed desktop
Your business
Your message
Your visual assets
Includes photos ,
videos
The action your want
people to take with
your ad (optional)
Includes Like, Get
Offer, Join Event,
Install app
Right column on Facebook
(small design)
5. Facebook Ads always show in the most engaging way possible
Ads shown to people who are
connected to your business display
content in the following manner.
Ads shown to people who aren’t
connected to your business, they’re
labeled “Suggested Post”.
Ads shown to people who aren’t
connected to your business but who
have friends who are connected will
show social information.
6. Types of social information
There are different types of social information that can be surfaced to people whose
friends have connected with your business.
Social information when a friend is
connected with your Page
(e.g. “Jessica Watson likes [Page Name]”)
Social information when a friend liked a
post from your Page
(e.g. “Jessica Watson likes this”)
Social information when a friend
commented on a post from your Page
(e.g. “Jessica Watson commented on this”)
Social information when a friend shared
a post from your Page
(e.g. “Jessica Watson shared [Page
Name]’s [post type]”)
8. Drive awareness and engagement of your message with an image
Text: “Safe zone” of 500 characters, remainder
truncated
Image aspect ratio: Up to 4:3 at a max height of
394 px (depends on specs of uploaded image)
Image specs in ad: Up to 470x394px (will scale if
width exceeds 470px or height exceeds 394px)
Ads in News Feed may not include images
comprised of more than 20% text
Image specs if multi-photo story:
• All multi-photo stories will honor the
orientation of the first photo in the series.
• For additional specs, see: http://fbrep.com//
guides/Facebook_Multi-photo_One-sheeter.pdf
Text: ”Safe zone” of 110 characters,
remainder truncated (cut off at ~3
lines if unusual spacing)
Image aspect ratio: Up to 1:1 at
tallest (depending on specs of
uploaded image)
Image specs in ad: Up to 618x618 px
(will scale to fit longest edge at 618
px)
Ads in News Feed may not include
images comprised of more than 20%
text
Text: “Safe zone” of 90 characters,
remainder truncated
Image aspect ratio: 1.91:1
Image specs in ad: 254x133 px
Note: In the week of June 23, all new
Photo ads set up to run across News
Feed and the right column that do not
match the 1.91:1 aspect ratio will be
cropped automatically using facial
recognition or at the center of the
photo if the image does not contain
people..
Text: “Safe zone” of 90 characters,
remainder truncated
Image aspect ratio: Up to 1:1 at tallest
(depending on specs of uploaded image)
Image specs in ad: Up to 120x120 px
(will scale to fit longest edge at 120px)
Photo ad
Recommended specs (for all displays):
• Text: 90 characters
• Image specs: 1200x900 px
• Image ratio: 4:3
News Feed desktop News Feed mobile
Right column
(large format - desktop only)
Right column
(small format – desktop only)
9. Drive awareness and engagement of your message with a video
Text: “Safe zone” of 500 characters, remainder
truncated
Thumbnail aspect ratio: 16:9
Image specs in ad: 470x265 px
Max video size, length: 1 GB, 20 min
Recommended video specs: 16:9 aspect ratio,
1080 resolution, .mov file format (.mp4 and .avi
also supported), file size less than 1 GB.
Text: ”Safe zone” of 110 characters,
remainder truncated (cut off at ~2.5
lines if unusual spacing)
Thumbnail Image aspect ratio: 16:9
Image specs in ad 560x315 px
Max video size, length: 1 GB, 20 min
Recommended video specs: 16:9
aspect ratio, 1080 resolution, .mov file
format (.mp4 and .avi also supported),
file size less than 1 GB.
Text: “Safe zone” of 90 characters,
remainder truncated
Thumbnail Image aspect ratio: 16:9
Image specs in ad: 254x143 px
Max video size, length: 1 GB, 20 min
Recommended video specs: 16:9
aspect ratio, 1080 resolution, .mov file
format (.mp4 and .avi also supported),
file size less than 1 GB.
Text and video specs identical to small
format ad
Thumbnail Image aspect ratio: 16:9
Image specs in ad: 128X72 px
Video ad
Recommended specs (for all displays):
• Text: 90 characters
• Image specs: 1200x675 px
• Image ratio: 16:9
News Feed desktop News Feed mobile
Right column
(large format - desktop only)
Right column
(small format – desktop only)
10. Drive awareness and engagement with a message
News Feed desktop News Feed mobile Right column (desktop only)
Text: “Safe zone” of 500 characters,
remainder truncated
Text: “Safe zone” of 500 characters,
remainder truncated
Text: “Safe zone” of 90 characters,
remainder truncated
Text ad
Recommended creative:
• Text: 90 characters
Note: Driving awareness of your message with a photo or video are recommended over text.
Text ads are not supported in the larger format in the Right Column of Facebook.
11. News Feed desktop News Feed mobile
Right column
(large format - desktop only)
Right column
(small format – desktop only)
Post Text: “Safe zone” of 500 characters,
remainder truncated
Link headline, display link & description:
• Link headline: 1-2 lines (depending on length)
• Display link: 1 line
• Description: 2-3 lines (depending on title
length)
Image aspect ratio: 1.91:1
Image specs in ad: 470x246 px
If the uploaded image is smaller than 470x246
px, then it will render as 154x154 or 90x90 px (the
largest available size)
Ads in News Feed may not include images
comprised of more than 20% text
Post Text: ”Safe zone” of 110 characters,
remainder truncated (cut off at ~2.5 lines if
unusual spacing)
Link headline, display link & description:
• Link headline: 1-2 lines (depending on
length)
• Display link: 1 line
• Description: Up to 1 line (depending on
title length)
Image aspect ratio: 1.91:1
Image specs in ad: 560x292 px
If the uploaded image is smaller than
560x292 px, then it will render as 100x100 px
Ads in News Feed may not include images
comprised of more than 20% text
Post Text: “Safe zone” of 90 characters,
remainder truncated
Link headline: Up to 25 characters
Display link : 1 line
Image aspect ratio: 1.91:1
Image specs in ad: 254x133 px
Post Text: “Safe zone” of 90 characters,
remainder truncated
Link headline: Up to 25 characters
Display link : 1 line
Image aspect ratio: 1.39:1
Image specs in ad: 100x72 px
Drive clicks to your website
Link ad
Note: a Link ad that does not come from a Page will
only be eligible to appear in the right column
Recommended specs (for all displays):
• Text: 90 characters
• Link title: 25 characters
• Image specs: 1200x627 px
• Image ratio: 1.91:1
12. Text: 90 characters
Offer Title: 25 characters
Offer details:
• Expiration date
• Terms and Conditions (optional): up to 900
characters
Image aspect ratio: 1.91:1
Image specs in ad: 470x246 px
Ads in News Feed may not include images
comprised of more than 20% text
Text: 90 characters
Offer Title: 25 characters
Offer details:
• Expiration date
• Terms and Conditions (optional): up to
900 characters
Image aspect ratio: 1.91:1
Image specs in ad: 560x292 px
If the uploaded image is too small, then
it will render as 100x100 px
Ads in News Feed may not include
images comprised of more than 20% text
Text: 90 characters
Offer Title: 25 characters
Image aspect ratio: 1.91:1
Image specs in ad: 254x133 px
Text: 90 characters
Offer Title: 25 characters
Image aspect ratio: 1.39:1 (if different ratio,
image is scaled then cropped to fit)
Image specs in ad: 100x72 px
Drive people to your store with an offer
Offer ad
Recommended specs (for all displays):
• Text: 90 characters
• Offer title: 25 characters
• Image specs: 1200x627 px
• Image ratio: 1.91:1
News Feed desktop News Feed mobile
Right column
(large format - desktop only)
Right column
(small format – desktop only)
13. Drive responses to your event
Title: “Safe zone” of 25 characters,
remainder truncated
Text: “Safe zone” of 90 characters,
remainder truncated
Event details (pulled from event):
• Date and time: 1 line
Image aspect ratio: 2.7:1
Image specs in ad: 254X94 px
Title: “Safe zone” of 25 characters,
remainder truncated
Text: “Safe zone” of 90 characters,
remainder truncated
Event details (pulled from event):
• Date and time: 1 line
Image aspect ratio: 1.39:1
Image specs in ad: 100x72 px
Right column
(large format - desktop only)
Right column
(small format – desktop only)
Event ad
Recommended specs (for all displays):
• Text: 90 characters
• Event title: 25 characters
• Image specs: 1200x444 px
• Image ratio: 2.7:1
14. News Feed desktop News Feed mobile
Right column
(large format - desktop only)
Right column
(small format – desktop only)
Get more likes for your Page
Title: “Safe zone” of 25 characters, remainder
truncated
Text: “Safe zone” of 500 characters, remainder
truncated
Page details (pulled from Page):
• Page category: Up to 1 line, depending on
length of Page name
Image aspect ratio: 2.7:1
Image specs in ad: 470x174 px
If the image is smaller than 470x174 px, then the
ad will render with a smaller 100x72px image
Ads in News Feed may not include images
comprised of more than 20% text
Title: “Safe zone” of 25 characters,
remainder truncated
Text: ”Safe zone” of 110 characters,
remainder truncated (cut off at ~2.5 lines
if unusual spacing)
Page details (pulled from Page):
• Page category: Up to 1 line, depending
on length of Page name
Image aspect ratio: 2.7:1
Image specs in ad: 560x210 px
If the image is smaller than 560x210 px,
then the ad will render with a smaller
200x144px image
Ads in News Feed may not include
images comprised of more than 20% text
Title: “Safe zone” of 25 characters,
remainder truncated
Text: “Safe zone” of 90 characters,
remainder truncated
Image aspect ratio: 2.7:1
Image specs in ad: 254x94 px
Title: “Safe zone” of 25 characters,
remainder truncated
Text: “Safe zone” of 90 characters,
remainder truncated
Image aspect ratio: 1.39:1
Image specs in ad: 100x72 px
Page like ad
Recommended specs (for all displays):
• Text: 90 characters
• Image specs: 1200x444 px
• Image ratio: 2.7:1
15. Drive people to your mobile app for installs or engagement
News Feed mobile (install)
News Feed mobile
(install with video)
News Feed mobile
(engagement)
Recommend text: 90 characters (cut off
at ~2.5 lines if unusual spacing)
Title: 1 line (25 characters max)
App name: 1 line (32 characters max)
Image aspect ratio: 1.91:1
Recommended specs: 1200x627px
• If the image is smaller than 560x292 px,
then it will render as 100x100 px
Text specs identical to mobile app
install ad
Recommended file type: .mov (.mp4
and .avi also supported)
Recommended time length: 15 seconds
Maximum file size: 1GB
Thumbnail aspect ratio: 16x9 (1.91:1 as
an alternative if using images from
other mobile app ads with an image)
Thumbnail recommended specs:
1200x675px (1200x627px as an
alternative if using images from other
mobile app ads with an image)
• If the image is smaller than 560x292
px, then it will render as 100x100 px
Recommend text: 90 characters (cut off
at ~2.5 lines if unusual spacing)
Title: 1 line (25 characters max)
App name: 1 line (32 characters max)
Image aspect ratio: 1.91:1
Recommended specs: 1200x627 px
• If the image is smaller than 560x292
px, then it will render as 100x100 px
Notes:
• App star rating is automatically pulled in
from native platform app stores (Apple App
Store or Google Play)
• Mobile app ads may not include images
comprised of more than 20% text
• Call to action options include: Install Now
(install ads only), Shop Now, Play Game, Use
App, Book Now, Listen Now, Watch Video,
Learn More, Sign Up, Download, Watch
More, Open Link (engagement ads only)
Mobile app ad
Recommended specs (for all displays):
• Text: 90 characters
• Image specs: 1200x627 px
• Image ratio: 1.91:1
16. Drive people to your desktop app for installs or engagement
Desktop app ad
Recommended specs (for all displays):
• Text: 90 characters
• Image specs: 1200x627 px
• Image ratio: 1.91:1
News Feed desktop
Right column
(large format - desktop only)
Right column
(small format - desktop only)
Title: App name (25 characters max)
Text: ”Safe zone” of 90 characters
Image aspect ratio: 1.91:1
Image specs in ad: 470x246 px
Image is required
Ads in News Feed may not include images
comprised of more than 20% text
Title: App name (25 characters max)
Text: “Safe zone” of 90 characters
Image aspect ratio: 1.91:1
Image specs in ad: 254x133 px
Title: App name (25 characters max)
Text: “Safe zone” of 90 characters
Image aspect ratio: 1.39:1
Image specs in ad: 100x72 px
23. Video ad
LOX ads are built from two assets
originating from the advertiser’s Page: a
large Photo and a Video Page post.
Text: 90 characters, remainder truncated
Like/Comment/Share functions disabled
Video:
• Suggested resolution is 1920x1080p
• Minimum resolution is 1280x720p
• Suggested format is MP4
• 16:9 ideal aspect ratio
• 3 minute maximum, 30-60 seconds
recommended
Cover Photo:
• 851x315 px
• 300 dpi resolution
• Image uploaded from the Page to a
public album
Logout page
Link ad
LOX ads are built from two assets
originating from the advertiser’s Page: a
large Photo and a Link ad coming from
the Page
Text: 90 characters, remainder truncated
Link title: 25 characters
Image aspect ratio: 1:1
Image size in ad (min size): 75x75 px
Like/Comment/Share functions disabled
Cover Photo:
• 851x315 px
• 300 dpi resolution
• Image uploaded from the Page to a
public album
24. Summary of how to buy ads on insertion order
Bundles of placements
you can buy Placements included Why this option? How to buy it? 1,2,3
Homepage
• Right Column of homepage
• News Feed desktop
• News Feed mobile
The best way to reach your audience from the most visited page on
Facebook. IO, Power Editor, API
All Facebook • All placements except logout
page
Facebook will decide where to show your ad to drive the most clicks
and actions that you desire for your budget. IO, API
News Feed • News Feed mobile
• News Feed desktop The most engaging placement on Facebook. IO, Power Editor, API
News Feed mobile • News Feed mobile The most engaging placement on customers’ most personal device.
IO, Ads Create Flow, Power
Editor, API
News Feed desktop • News Feed desktop The most engaging placement on customers’ biggest screen..
IO, Ads Create Flow, Power
Editor, API
Right Column on
Desktop • Right column on Desktop A great place to share relevant content with your audience.
Ads Create Flow, Power Editor,
API
Logout page • Logout page
The largest creative format to drive either video views or direct
response traffic. IO
1. IO – buying via an insertion order through a Facebook representative. This is the only way to have a guaranteed number of impressions.
2. Power Editor – self-serve tool for advanced advertisers. It can be downloaded by anyone at https://www.facebook.com/ads/manage/powereditor
3. API – access via Facebook’s Application Programming Interface directly, or via tools built by our Preferred Marketing Developers (PMDs) using Facebook Ads API