The document outlines the four steps to creating an effective social media campaign for a business: 1) Monitoring what is being said about the brand and competitors online, 2) Planning the strategy, tools, and goals of the campaign, 3) Implementing the campaign through various social media platforms, and 4) Evaluating the results and monitoring achievement of goals to make adjustments as needed. It emphasizes the importance of monitoring social conversations and provides examples of social media disasters that resulted from a lack of monitoring.

1. Creating a social media campaign for your business

2. Advantages: Drive traffic to website Establishes you as an expert Creates a buzz about your brand Improves SEO Nurtures relationship with customers = More sales

3. Disadvantages: No control on what people are saying about your brand. Unable to have absolute control of the message. Whether you are doing it or not people could still be talking about you… “ Accidentally outsourcing the building of your brand”

4. Social Media Disasters!! http://www.youtube.com/watch?v=XO6SlTUBA38&feature=related

5. The response from customers… http://www.youtube.com/watch?v=LhR-y1N6R8Q&NR=1

6. Social Media Disasters!! Domino’s Pizza: Weren’t monitoring social media. Initial response bad “Only on a few blogs” Eventual solution good: Using same media that attacked them to address issue.

7. Social Media Disasters!! http://www.youtube.com/watch?v=7l6AJ49xNSQ

8. 4 steps to social media campaign: Monitoring

9. 1. Monitoring: What are people saying about your brand? What are people saying about your competitors? What are people saying about your industry? Who are the main influencers in your field? What are the trends in your area? What is the sentiment about your industry?

10. 1. Monitoring: Free Tools:

11. 1. Monitoring: Free Tools:

12. 1. Monitoring: Free Tools:

13. 4 steps to social media campaign: Monitoring Planning

14. Planning: Strategy? How to reach the influencers? Which tools? How personal do you want to be? How much do you want to engage? What are your goals? Crisis management

15. 4 steps to social media campaign: Monitoring Planning Implementation

16. Implementation Blogging –Other people’s blogs Twitter – Facebook –Linkedin –Bebo –MySpace YouTube –Flickr Forums Webinars Your own website Your own social network

17. 4 steps to social media campaign: Monitoring Planning Implementation Evaluation

18. Evaluation Monitor Are you achieving goals? What is working / not working? What else will your fans / followers do for you? Adjust and return to step 1!!

19. Good social networking:

20. Good social networking:

21. Good social networking:

22. Good social networking:

23. Good social networking: http://www.facebook.com/pages/Hairy-Baby/20379962148?ref=ts http://www.facebook.com/wholefoods

24. Email me: [email_address] Phone me: 01 442 9410 Skype me: spiderworking.com