Facts & Infographics detailing the hows and why's of basic Facebook useage. Used in training for Coldwell Banker Bain agents from 4/13/15.

1. A basic tutorial
Facebook Part 1

2. • 72% of online adults visit Facebook at least a month
• There are 890 million daily active users
• People in general spend 21 minutes per day on Facebook
• 31% of US Senior Citizens use Facebook
• 66% of millennials use Facebook
• 157 million users in both the US and Canada
Facts about Facebook

3. * As of 11/19/13
• Number of small business pages updated monthly – 30 million
• Most common reason for someone un-liking a page: uninteresting
posts (32%)
• Ideal length of post for maximum engagement – 40 characters
• Best performing Facebook ad Call-to-Action button: Learn More
• Most popular Facebook ad Call-To-Action button: Show Now
Facebook Business Stats

4. How does Facebook measure up? (as of 2013)

6. Create a business page

7. Create a business page part 2

8. Create a business page part 3

9. Using both the business and personal pages part 1

10. Using both the business and personal pages part 2

11. • If you create a Page like this, it will not be linked to your personal profile at all. You will use a separate email to log into
this Page. A business-only Page has several limitations including:
• No Search bar at the top of the Facebook Page. You will not be able to search for and navigate to other Pages when you
are logged into this account.
• No way to like other Pages as your Page. If you have a business-only account, you can’t like another Page to show your
support for that Page or connect with that Page.
• No Page Home Feed. Since you can’t like other Pages as your Page, you won’t get updates as your Page through your own
Page’s News Feed.
• You may have to provide a separate cell phone number to verify this account. This feature is different and not consistent,
but many people who have created a Page this way report that they need a separate cell number that is different from
their personal profile account to verify this business-only Page. Not everyone has two different cell numbers.
• No ability to use the Invite Friends feature on the Admin panel. Obviously if you are intent on keeping your Facebook
profiles separate, then this may not be a feature you are interested in. However, it’s an easy way to connect some of your
personal friends to your Page.
• I don’t think there’s any need to create a business-only Page. The Page and the profile are very separate on a Page that is
attached to a personal profile. No one can see who owns the Page and the limitations of the business-only Page are
significant.
• If you have created a business-only Page and want to rectify the situation, all you need to do is to add a personal profile
as an admin and you will have all the functionality of a regular Page.
Creating a Business-Only Facebook page (and why it’s not cool)

12. The Difference Between an Ad and a Sponsored Story
According to Facebook, users want to engage with “stories,” not “ads”—the difference being
that ads are one-way communication and stories are more conversational and participatory.
Marketplace Ads
There are currently four Marketplace Ad types:
• Standard Ad (drive traffic to your site)
• Like Ad (drive to your Facebook page)
• App Ad (drive to an app)
• Event Ad (promote an event)
**Each ad includes a thumbnail image, title and body copy.**
Beginning Facebook Ads

13. • In general, advertising on Facebook is more
effective at driving behavior on Facebook.
• Conversely, how can you utilize advertising
to support your broader goals on
Facebook? Page Like Ads can be a great way
to build audience size and Page Post Ads
can drive deeper engagement.
• One of the most powerful opportunities on
Facebook is to reach friends of fans. Rather
than targeting anonymous users with a
traditional ad, you are likely to get a much
greater response from someone one degree
removed who sees that their friend
interacted with your brand through a
Sponsored Story.
• It’s important to be clear on your goals and
to be able to measure your effectiveness in
reaching those goals
Beginning Facebook Ads Part 2

14. The awesomeness of scheduling posts

15. The awesomeness of scheduling posts part 2

16. The awesomeness of scheduling posts part 3

17. The awesomeness of scheduling posts part 4

18. Till next time…