This presentation covers the main formats used today in social media for advertising (mainly paid media). Here you'll find all the specs needed to develop a creative roadmap for your social media paid advertising strategy. SOmetimes it's hard to understand where to use what, and god I know it! Feel free to share and use it widely in your day to day work.
This presentation covers the main formats used today in social media for advertising (mainly paid media). Here you'll find all the specs needed to develop a creative roadmap for your social media paid advertising strategy. SOmetimes it's hard to understand where to use what, and god I know it! Feel free to share and use it widely in your day to day work.
THE SCIENCE BEHIND EFFECTIVE FACEBOOK AD CAMPAIGNSunfunnel
http://unfunnel.com/facebook-ads-guide
A successful Facebook Ad is made of 2 components: a great design, targeted to the right audience. By analyzing over 100,000 real world ads we’ll show you what’s trending right now.
We not only provide you with the science and data behind a successful Facebook ad, but we also give you actionable best practices and highlight examples of companies doing it right.
Download this guide from Adspresso and HubSpot to learn how to create perfect Facebook ads based on real data on headlines, popular words, numbers and sentiments, and more!
Facebook Ad Changes & Updates - 10 Sept 2013Candace Newton
10 September 2013: Launch of new ad formats and interface updates. Advertisers won’t be able to upload images in the new formats until September 10. Ads already running as of September 10 in the existing formats will continue to run, even if they don’t conform to the new specs. We will also start rolling out the ability to target by individual placement (News Feed mobile, News Feed desktop, Right column) on this date. For Power Editor and API, this means adding the ability to select right column only for placement. For the ads create tool, it means allowing advertisers to opt out of ads in News Feed or the right column. We will start rolling out the Power Editor and API capabilities on September 10, then expand to the Ads Create tool in the following weeks.
Social media platform cheat sheet Australia September 2015Lucio Ribeiro
Produced by www.theonlinecircle.com.
A Marketer’s Guide to Today’s Top Platforms
A complete guide for Social Media channels in Australia.
Inspired by original version from 360i.com
PLAYBOOK FULL FUNNEL FACEBOOK ADS FOR ECOMMERCE MARKETERSFunnely
From Ecommerce components influencing ads'metrics to specific targeting, budget, bidding, placements and creativity that covers every step of the sales funnel, you’ll learn how to setup them all.
Facebook marketing the power of facebook adsthinkvisuals
The amazing figures of facebook. Learn how to get benefited with facebook marketing, Targeted marketing using facebook ads, Top brands benefited with facebook. Step by step approach to create a facebook ad,
Actualización de Facebook de los productos que ofrecen para hacer anuncios en su red social, actualizado a finales de marzo de 2014.
Hace hincapié en el formato que desaparece el 9 de abril (standalone Sponsored Stories) y repasa todos los formatos de anuncio que prevalecen.
Lo más interesante del documento es la sección de "How to achieve your business goals with Facebook ads" que da una explicación de como conseguir los objetivos empresariales con Facebook ads. Básicamente es una buena guía de como crear anuncios que funcionen.
Este documento es una amplicación de las especificaciones de formatos de anuncio que publicamos hace una semana: <a>Especificaciones anuncios Facebook (actualizado a 18/marzo/2014)</a>.
Muy interesante echarle un vistazo, aunque como todos los documentos oficiales de Facebook esté en inglés.
THE SCIENCE BEHIND EFFECTIVE FACEBOOK AD CAMPAIGNSunfunnel
http://unfunnel.com/facebook-ads-guide
A successful Facebook Ad is made of 2 components: a great design, targeted to the right audience. By analyzing over 100,000 real world ads we’ll show you what’s trending right now.
We not only provide you with the science and data behind a successful Facebook ad, but we also give you actionable best practices and highlight examples of companies doing it right.
Download this guide from Adspresso and HubSpot to learn how to create perfect Facebook ads based on real data on headlines, popular words, numbers and sentiments, and more!
Facebook Ad Changes & Updates - 10 Sept 2013Candace Newton
10 September 2013: Launch of new ad formats and interface updates. Advertisers won’t be able to upload images in the new formats until September 10. Ads already running as of September 10 in the existing formats will continue to run, even if they don’t conform to the new specs. We will also start rolling out the ability to target by individual placement (News Feed mobile, News Feed desktop, Right column) on this date. For Power Editor and API, this means adding the ability to select right column only for placement. For the ads create tool, it means allowing advertisers to opt out of ads in News Feed or the right column. We will start rolling out the Power Editor and API capabilities on September 10, then expand to the Ads Create tool in the following weeks.
Social media platform cheat sheet Australia September 2015Lucio Ribeiro
Produced by www.theonlinecircle.com.
A Marketer’s Guide to Today’s Top Platforms
A complete guide for Social Media channels in Australia.
Inspired by original version from 360i.com
PLAYBOOK FULL FUNNEL FACEBOOK ADS FOR ECOMMERCE MARKETERSFunnely
From Ecommerce components influencing ads'metrics to specific targeting, budget, bidding, placements and creativity that covers every step of the sales funnel, you’ll learn how to setup them all.
Facebook marketing the power of facebook adsthinkvisuals
The amazing figures of facebook. Learn how to get benefited with facebook marketing, Targeted marketing using facebook ads, Top brands benefited with facebook. Step by step approach to create a facebook ad,
Actualización de Facebook de los productos que ofrecen para hacer anuncios en su red social, actualizado a finales de marzo de 2014.
Hace hincapié en el formato que desaparece el 9 de abril (standalone Sponsored Stories) y repasa todos los formatos de anuncio que prevalecen.
Lo más interesante del documento es la sección de "How to achieve your business goals with Facebook ads" que da una explicación de como conseguir los objetivos empresariales con Facebook ads. Básicamente es una buena guía de como crear anuncios que funcionen.
Este documento es una amplicación de las especificaciones de formatos de anuncio que publicamos hace una semana: <a>Especificaciones anuncios Facebook (actualizado a 18/marzo/2014)</a>.
Muy interesante echarle un vistazo, aunque como todos los documentos oficiales de Facebook esté en inglés.
Actualización de las especificaciones de los anuncios de Facebook a 18 de marzo de 2014. Están todos los tipos de anuncios que se pueden hacer, además de su tamaño, los caracteres de texto permitido y el tamaño de imagen recomendado para subir.
Si haces compañas de anuncios en Facebook: Esto te interesa.
What are Facebook Ads and how do they work? This guide explains the different types of Facebook advertising and how to leverage them to make an impact on your company's internet marketing strategy.
Better LinkedIn Campaign Planning - Return to Growth 2021LinkedIn
Laying groundwork for B2B ad campaigns can be difficult, but doesn’t need to be. Make it easy with this simple template for LinkedIn campaign planning.
Highlights the key specifications to remember while setting up paid media campaigns across different platforms:
- Banner Size: Different ad platforms have different Ad types and all of them have unique banner size based on the purpose of the ad
- Text: Copies play an important role in digital media advertising. Copies should be crisp, informative, action oriented and well within the character limit
- Search Copies:A good search copy is where the keywords targeted is being used in the Text along with correct call to action and extensions
- Video Ads: Video Ads are the most engaging and format with maximum recall value. Knowing ideal length of these videos along with right messaging completely determines the effectiveness of any video campaign
aBeansTalkSocial.com's Quick View on Social Media Image Sizes 2016aBTSocialUniversity
Images on Social Media have become so important for engagement. Top Business Owners and Entrepreneurs like to tap into some tips about posting images to confirm their Graphic Artists, Web Designers and Social Media Managers are up-to-date.
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
2. Note: As a part of our ads simplification initiative, on April 9th, we will be removing the ability to
create standalone Sponsored Stories from our interfaces and API. After April 9th, the following
units will remain in our ad offerings.
3. Facebook Ads: reach your audience across devices
News Feed mobile
News Feed desktop
Right-hand side on Facebook
4. What’s a Facebook ad?
What your business is
What your message is
What your visual assets are
Includes photos , videos
Which action your want people
to take with your ad (optional)
Includes Like, Get Offer, Join Event,
Install app
News Feed mobile
News Feed desktop
Right-hand side on Facebook
5. Facebook Ads always show in the most engaging way possible
Ads shown to people who are
connected to your business display
content in the following manner.
Ads shown to people who aren’t
connected to your business, they’re
labeled “Suggested Post”.
Ads shown to people who aren’t
connected to your business but who
have friends who are connected will
show social information.
6. Types of social information
There are different types of social information that can be surfaced to people whose
friends have connected with your business.
Social information when a friend is
connected with your Page
(e.g. “Jessica Watson likes [Page Name]”)
Social information when a friend liked a
post from your Page
(e.g. “Jessica Watson likes this”)
Social information when a friend
commented on a post from your Page
(e.g. “Jessica Watson commented on this”)
Social information when a friend shared
a post from your Page
(e.g. “Jessica Watson shared [Page
Name]’s [post type]”)
8. Drive awareness and engagement of your message with an image
News Feed desktop
Text: “Safe zone” of 500 characters, remainder
truncated
Image aspect ratio: Up to 1:1 at tallest (depending
on specs of uploaded image)
Image specs in ad: Up to 400x400 px (will scale to
fit longest edge at 400px)
Image specs if multi-photo story:
• 2, 3, 4, 6, 9 photos: 1:1 image ratio for each image
• Album created stories: hero image scaled at 2:3
image ratio, 3 album images will maintain a 1:1
image ratio
• For additional questions, please contact your
account rep
News Feed mobile
Right-hand side
Text: ”Safe zone” of 110 characters,
remainder truncated (cut off at ~3 lines if
unusual spacing)
Text: “Safe zone” of 90 characters,
remainder truncated
Image aspect ratio: Up to 1:1 at tallest
(depending on specs of uploaded image)
Image specs in ad: Up to 618x618 px
(will scale to fit longest edge at 618 px)
Image aspect ratio: Up to 1:1 at tallest
(depending on specs of uploaded image)
Image specs in ad: Up to 120x120 px
(will scale to fit longest edge at 120px)
Recommended assets:
• Text: 90 characters
• Image ratio: 1:1
• Image specs: 1200x1200 px
9. Drive awareness and engagement of your message with a video
News Feed desktop
News Feed mobile
Right-hand side
Text: “Safe zone” of 500 characters,
remainder truncated
Text: ”Safe zone” of 110 characters,
remainder truncated (cut off at ~2.5 lines
if unusual spacing)
Text: “Safe zone” of 90 characters,
remainder truncated
Thumbnail aspect ratio: Up to 1:1 at
tallest (depending on specs of uploaded
image)
Image specs in ad: Up to 400x400 px
(will scale to fit longest edge at 400px)
Recommended video specs: 16:9 aspect
ratio, 1080 resolution, .mov file format,
file size less than 1 GB.
Thumbnail Image aspect ratio: Up to 1:1 at
tallest (depending on specs of uploaded
image)
Image specs in ad: Up to 560x560 px
(will scale to fit longest edge at 560px)
Recommended video specs: 16:9 aspect
ratio, 1080 resolution, .mov file format, file
size less than 1 GB.
Thumbnail Image aspect ratio: Up to 1:1 at
tallest (depending on specs of uploaded
image)
Image specs in ad: Up to 128x128 px
scale to fit longest edge at 128px)
(will
Recommended video specs: 16:9 aspect
ratio, 1080 resolution, .mov file format, file
size less than 1 GB.
Recommended assets:
• Image ratio: 16:9
• Text: 90 characters
• Image specs: 1200x675 px
10. Drive awareness and engagement with a message
News Feed desktop
Text: 500 characters, remainder truncated
News Feed mobile
Text: 500 characters, remainder truncated
Right-hand side
Text: 90 characters, remainder truncated
Note: Driving awareness of your message with a photo or video
are recommended over text.
Recommended creative:
• Text: 90 characters
11. Drive clicks to your website
News Feed desktop
Text: “Safe zone” of 500 characters,
remainder truncated
News Feed mobile
Right-hand side
Text: “Safe zone” of 90 characters,
remainder truncated
Link title, domain and description:
Text: ”Safe zone” of 110 characters,
remainder truncated (cut off at ~2.5 lines
if unusual spacing)
• Title: 1-2 lines (depending on length)
Link title, domain and description:
Domain link : 1 line
• Domain link: 1 line
• Title: 1-2 lines (depending on length)
Image aspect ratio: 1.39:1
• Description: 2-3 lines (depending on
title length)
• Domain link: 1 line
Image specs in ad: 100x72 px
Image aspect ratio: 1.91:1
• Description: Up to 1 line (depending on
title length)
Image specs in ad: 400x209 px
Image aspect ratio: 1.91:1
If the uploaded image is smaller than
400x209 px, then it will render as 154x154
or 90x90 px (the largest available size)
Image specs in ad: 560x292 px
If the uploaded image is smaller than
560x292 px, then it will render as 100x100
px
Link title: Up to 25 characters
Recommended assets:
• Text: 90 characters
• Link title: 25 characters
• Image ratio: 1.91:1
• Image specs: 1200x627 px
12. Drive people to your store with an offer
News Feed desktop
News Feed mobile
Right-hand side
Text: “Safe zone” of 500 characters,
remainder truncated
Title: 25 characters max
Offer details:
Text: ”Safe zone” of 110 characters,
remainder truncated (cut off at ~2.5 lines
if unusual spacing)
• Title: 1-2 lines (depending on length)
Offer details:
Offer title: 1 line
• Expiration date: Up to 1 line
(depending on title length)
• Title: 1-2 lines (depending on length)
Image aspect ratio: 1.39:1
Image specs in ad: 100x72 px
Image aspect ratio: 1.91:1
• Expiration date: Up to 1 line (depending
on title length)
Image specs in ad: 400x209px
Image aspect ratio: 1.91:1
Image specs in ad: 560x292 px
If the uploaded image is too small, then it
will render as 100x100 px
Text: “Safe zone” of 90 characters,
remainder truncated
Recommended assets:
• Text: 90 characters
• Offer title: 25 characters
• Image ratio: 1.91:1
• Image specs: 1200x627 px
13. Drive responses to your event
News Feed desktop
News Feed mobile
Right-hand side
Text: “Safe zone” of 500 characters,
remainder truncated
Title: 25 characters max
Event details (pulled from event):
Text: ”Safe zone” of 110 characters,
remainder truncated (cut off at ~2.5 lines
if unusual spacing)
• Title: 1 line, remainder truncated
Event details (pulled from event):
Event details (pulled from event):
• Address: Up to 1 line (depending on
title length)
• Title: 1-2 lines (depending on length)
• Date and time: 1 line, under Page name
• Date and time: 1 line
• Address: 1-2 lines (depending on title
length and social context)
• Title: Next to # joining at bottom (also
used as ad title if not connected to Page)
Image aspect ratio: 2.7:1
• Date and time: 1 line
Image aspect ratio: 1.39:1
Image specs in ad: 400x150 px
Image aspect ratio: 2.7:1
Image specs in ad: 100x72 px
If the uploaded image is smaller than
400x150 px or no image is uploaded, then
the ad will render without an image
Image specs in ad: 560x210 px
If the uploaded image is smaller than
400px wide or no image is uploaded, then
the ad will render with a map showing
location of event
Text: “Safe zone” of 90 characters,
remainder truncated
Recommended assets:
• Text: 90 characters
• Event title: 25 characters
• Image ratio: 2.7:1
• Image specs: 1200x450 px
14. Get more likes for your Page
News Feed desktop
News Feed mobile
Right-hand side
Title: 25 characters max
Title: 25 characters max
Title: 25 characters max
Title will not display in News Feed when
image is larger than 600 pixels x 225 pixels
Title will not display in News Feed when
image is larger than 600 pixels x 225
pixels
Text: “Safe zone” of 90 characters,
remainder truncated
Text: ”Safe zone” of 110 characters,
remainder truncated (cut off at ~2.5 lines
if unusual spacing)
Image specs in ad: 100x72 px
Text: “Safe zone” of 500 characters,
remainder truncated
Page details (pulled from Page):
• Page category: Up to 1 line, depending
on length of Page name
Image aspect ratio: 2.7:1
Image specs in ad: 400x150 px
If the image is smaller than 400x150 px,
then the ad will render with a smaller
100x72px image
Page details (pulled from Page):
• Page category: Up to 1 line, depending
on length of Page name
Image aspect ratio: 2.7:1
Image specs in ad: 560x210 px
If the image is smaller than 560x210 px,
then the ad will render with a smaller
Image aspect ratio: 1.39:1
Recommended assets:
• Text: 90 characters
• Image ratio: 2.7:1
• Image specs: 1200x450 px
15. Drive people to your mobile app for installs or re-engagement
News Feed mobile (install)
News Feed mobile (install with
video)
News Feed mobile (reengagement)
Text: ”Safe zone” of 90 characters
Specs identical to Mobile app ad
Specs identical to Mobile app ad
• Title: 1 line
Recommended video specs: 55mb max, 15 sec
max, .mp4 file type
Option to customize call-to-action button
when deep-linking is enabled. Call-toactions include: Use Now, Open Link,
Shop Now, Book Now, Play Game, Listen
Now, Watch Video
• App Name: 1 line (32 characters max)
Image aspect ratio: 1.91:1
Image specs in ad: 1200x627 px
If the uploaded image is smaller than
1200x627 px, then it will render as 100x100
px
Recommended assets:
• Text: 90 characters
• Image specs: 1200x627 px
• Image ratio: 1.91:1
16. Drive people to your desktop app
News Feed desktop
Right-hand side
Title: App name (25 characters max)
Title: App name (25 characters max)
Text: ”Safe zone” of 90 characters
Text: “Safe zone” of 90 characters
Image aspect ratio: 1.91:1
Image aspect ratio: 1.39:1
Image specs in ad: 1200x627 px
Image specs in ad: 100x72 px
Image is required
Recommended assets:
• Text: 90 characters
• Image specs: 1200x627 px
• Image ratio: 1.91:1
19. Homepage – Premium units on right column
Page post text ad
Page post photo ad
168x128 px
Page post video ad
185x194 px
Page post link ad
75x75 px
Event ad
Offers
App ad
Domain ad
75x75 px
75x75 px
110x80 px
110x80 px
21. Logout page – Premium units
Page post video ad
Text: 90 characters, remainder truncated
Like/Comment/Share functions disabled
Page post link ad
For smaller Page post video ad set apart
in white box:
Text: 90 characters, remainder
truncated
Text: 90 characters, remainder truncated
Like/Comment/Share functions disabled
For smaller Page post link ad set apart
in white box:
Text: 90 characters, remainder
truncated
Video:
Large Image:
Link title: 25 characters
• Suggested resolution is 1920x1080p
• 851x315 px
Image aspect ratio: 1:1
• Minimum resolution is 1280x720p
• 300 dpi resolution
Image size in ad (min size): 75x75 px
• Suggested format is MP4
• Image uploaded from the Page to a
public album
• 16:9 ideal aspect ratio
• 3 minute maximum, 30-60 seconds
recommended
22. Summary of how to buy premium ads
Bundles of placements
you can buy
Placements included
Why this option?
How to buy it? 1,2,3
Homepage
• Right column of homepage
• Desktop News Feed
• Mobile News Feed
The best way to reach your audience from the most visited page on
Facebook.
IO, Power Editor, API
News Feed
• Mobile News Feed
• Desktop News Feed
The most engaging placement on Facebook.
IO, Power Editor, API
Mobile News Feed
Mobile News Feed
The most engaging placement on customers’ most personal device.
IO, Power Editor, API
Desktop News Feed
Desktop News Feed
The most engaging placement on customers’ biggest screen..
IO, Power Editor, API
Right column of
homepage
Right column of homepage
Single share of voice for the right column of the most visited page on
Facebook.
IO, Power Editor, API
Logout page
Logout page
The largest creative format to drive either video views or direct
response traffic.
IO
1. IO – buying via an insertion order through a Facebook representative. This is the only way to have a guaranteed number of impressions.
2. Power Editor – self-serve tool for advanced advertisers. It can be downloaded by anyone at https://www.facebook.com/ads/manage/powereditor
3. API – access via Facebook’s Application Programming Interface directly, or via tools built by our Preferred Marketing Developers (PMDs) using Facebook Ads API