How to reach and build your Facebook audience. Learn why social media is a vital component of your SEO.
How to manage your Facebook page like a rockstar! Important setting for page managers. Target your audience and engage.
How to reach and build your Facebook audience. Learn why social media is a vital component of your SEO.
How to manage your Facebook page like a rockstar! Important setting for page managers. Target your audience and engage.
Another series of workshop presentations developed to help you create your overall social media strategy. The following slides discuss how to use Facebook and Twitter to enhance your marketing and drive engagement across your brand
Facebook is more than just likes and follows - it's a powerful inbound marketing tool and an indispensable weapon in the fight for new leads and customers. Unfortunately, many businesses don't yet recognize its power, causing them to leave countless sales opportunities untapped.
We contend that, much like Google 10 years ago, we are still in the infancy stage of Facebook marketing, and that early movers will still reap outsize rewards. Whether your objective is driving or increasing in-store sales, launching a new product, building awareness, or promoting a new app, incorporating Facebook into your campaign plan could make a significant difference in your results.
Красивый и структурированный пример документа, который можно подготовить по активности в социальных медиа. Мало чем отличается, по сути, от того, который готовим мы в bdbd.ru... источник - http://clck.ru/0ko_i
Facebook Marketing for Small BusinessesRachel Melia
Facebook Marketing For Small Businesses presentation. Topics include:
*Why Facebook
*Possible objectives
*Setting up a Facebook page
*Publishing content
*Promoting the page
*Applications
*Custom tabs
Another series of workshop presentations developed to help you create your overall social media strategy. The following slides discuss how to use Facebook and Twitter to enhance your marketing and drive engagement across your brand
Facebook is more than just likes and follows - it's a powerful inbound marketing tool and an indispensable weapon in the fight for new leads and customers. Unfortunately, many businesses don't yet recognize its power, causing them to leave countless sales opportunities untapped.
We contend that, much like Google 10 years ago, we are still in the infancy stage of Facebook marketing, and that early movers will still reap outsize rewards. Whether your objective is driving or increasing in-store sales, launching a new product, building awareness, or promoting a new app, incorporating Facebook into your campaign plan could make a significant difference in your results.
Красивый и структурированный пример документа, который можно подготовить по активности в социальных медиа. Мало чем отличается, по сути, от того, который готовим мы в bdbd.ru... источник - http://clck.ru/0ko_i
Facebook Marketing for Small BusinessesRachel Melia
Facebook Marketing For Small Businesses presentation. Topics include:
*Why Facebook
*Possible objectives
*Setting up a Facebook page
*Publishing content
*Promoting the page
*Applications
*Custom tabs
Presentation to business owners on using Facebook and Linkedin for businesses. Covers Facebook Pages, Groups, Places, Deals, and Linkedin Answers, Company Profiles, optimizing profiles, and Groups.
Are you interested in engaging with your online networks to support the long-term growth of your business? Facebook is one of the most recognizable social media platforms. It can be used to build a profile, connect with consumers and promote businesses. These Facebook connections can act as a gateway to further potential consumers and audiences for your own business. LinkedIn gives entrepreneurs an excellent opportunity to demonstrate their expertise and thought leadership. To grow your business further, ensure that you have a completed profile, personalize your connection invitation and keep building your connections.
Presentation to the Leadership Fuquay-Varina group as an intro to Facebook for businesses, nonprofits and communities. Overview covers Why Social Media Marketing Makes Sense,
Social Media Network Numbers and FB Demographics,
Social Media Strategy + Make a Plan,
Facebook Do’s, Don’ts, and Tips,
Overview of Measuring Success,
and Identifies Additional Resources
An updated version of Katie Moffat's presentations on how to use Facebook for your business in an effective manner.
Covers most of what you need to know from how to get started to the type of content to posts, how to manage your community and an insight into Facebook Insights!
With thanks to Katie for letting us share her slides and her invaluable tips and advice.
On April 13th, 2011, John Foley delivered this presentation at the PIA Georgia headquarters. He emphasized that you must execute a social media marketing strategy before you follow through on the tactics.
interlinkONE's CEO John Foley, Jr. spoke at the Charlotte DMA on April 14th 2011.
During his presentation, he provided ways for companies to succeed at social media. John provided instruction on the importance of creating a successful strategy.
Getting Started With Social Media For BusinessLinnea Blair
Can small businesses really benefit from Social Media? The answer is yes, if you use it strategically. Whether or not you have already jumped on the social media bandwagon, you will learn something from this teleclass. We will discuss the basics of:
Why Social Media is an important piece of your Marketing Strategy,
Gettting started with LinkedIn, Facebook and Twitter for your business, and How to use them together to make more of an impact.
Social Business Engine Podcast 2016 InfographicBernie Borges
In 2016 I had the privilege of interviewing 46 amazing professionals across the spectrum of social media and digital transformation strategy. Check out the interactive version of this infographic here: http://www.socialbusinessengine.com/podcasts/social-business-engine-podcast-season-3-for-2017/.
How to Build Transformational Organization Wide MarketingBernie Borges
The modern marketing department has an overwhelming responsibility. In many ways, the deck is stacked against marketers. Demands from the c-suite to demonstrate ROI on marketing spend is at an all time high. The tools and technology are changing at lightning speed. Resources are limited. Additionally, most of a brand’s expertise rests in the employee ranks across various departments where these employees engage directly with customers and consequently have a deeper knowledge of the customer’s buying journey.
The modern marketing department is undergoing a transformation whereby the marketing function can no longer be considered the sole responsibility of one department called marketing.
Enterprise-wide marketing is not an option.
The modern marketer must build consensus with other departments to willingly participate in strategies and tactics that help to humanize the brand and to communicate the promise of the brand.
Bernie Borges, a Futurist and Social Business Strategist offers a framework for any business to implement an organization-wide marketing plan.
Social Business Journal, Volume 6: Inclusive Design in a Cognitive EraBernie Borges
In partnership with IBM, we've published Social Business Journal, Volume 6 on Inclusive Design in a Cognitive Era, Reinventing Enterprise Email to Make Workplaces More Productive, Efficient, and Humane. Discover how IBM Design Thinking has inspired a new approach to designing and developing enterprise applications that are inclusive in their accessibility to anyone regardless of age or ability, how IBM Design Thinking has been applied to IBM Verse and how it can be applied to any problem-solving approach in business.
Download the Journal here: http://hubs.ly/H01sBLK0
In the Social Business Journal Volume 1, eighteen thought leaders share their insights on key topics on the road to social business success. Sign up to receive Volume 2 on the last slide. Enjoy!
15 Ways to Become a LinkedIn Power UserBernie Borges
15 basic and advanced tips to grow your network and get business results using LinkedIn, from Bernie Borges of Find and Convert. Discover more at www.findandconvert.com/blog.
This e-book helps B2B sales professionals understand the 3 step process of social selling on LinkedIn: Find, Engage, Convert. Find the right prospects. Engage to build trust. Convert to sales conversations. Happy social selling!
How to Create Social Employees through LinkedIn's Publishing PlatformBernie Borges
Webinar slides covering LinkedIn's Professional Publishing platform. You'll learn the opportunities and risks of the publishing platform. You'll take away an action plan. View the webinar recording here: http://www.findandconvert.com/resources/webinars/expand-corporate-brand-linkedins-publishing-platform/.
4 Pillars for SEO and Online Discoverability in 2014Bernie Borges
Learn the 4 must-have SEO pillars to get discovered online in 2014. These slides were presented in a webinar by Christine O'Kelly and Bernie Borges January 22, 2014.
The full webinar playback is available on demand here: http://www.findandconvert.com/resources/webinar-archives/
4 Ways to Use Content Marketing to Influence Buying Decisions on LinkedInBernie Borges
LinkedIn has become a valuable content channel. It presents a tremendous opportunity for B2B businesses to influence buying decisions. A recent study shows that 85% of LinkedIn users say that LinkedIn is the most valuable social network to deliver content.
Using this slide deck, Bernie Borges of Find and Convert and GetLinkedInHelp.com's Kristina Jaramillo co-hosted a recent webinar for marketers, business development professionals and business executives interested in learning how to combine content marketing with LinkedIn to influence buying decisions.
In this webinar, attendees learned:
1. How to integrate conversation-based content marketing into your LinkedIn marketing strategy.
2. Easy ways to add content to your LinkedIn profile to attract decision-makers and influencers.
3. What it means to be an influencer - and why most B2B companies are not!
4. How to become an influencer to attract the type of business opportunities you seek.
Contact information for Bernie and Kristina is featured within this presentation for you to connect and follow them to learn more.
Looking for your next customer in today's business culture requires a social business strategy.
A social business is both internally and externally focused with a content mindset to produce relevant touch points that build lasting relationships.
Digital Marketing is Like Building a Skyscraper | Bend WebCAM 2012 Bernie Borges
Bernie Borges spoke at Bend WebCAM 2012 on how to build a skyscraper size digital marketing plan using effective processes, skills, data driven strategies and with a social business mindset.
In today’s hyper competitive, digital world, organizations that use data driven marketing give themselves a fighting chance. No brand is secure just on brand equity alone. Just look at Kodak, Pan Am and Research in Motion (Blackberry). Executives who embrace DDM give themselves the possibility of being relevant to their customers. And, at the end of the day, that is what your customers want most from you.
Most business around the world have begun to use social media technology in one form or another. It’s really not a matter of whether a business is “on social media” the question is “does social drive business results.” This is why we need to be talking about social business, not social media.
The social media strategies we implement for businesses are largely usable by individuals seeking to improve their career.
Unless you’re planning your retirement party, you are a career seeker and the strategies in this deck can be used by you.
If you want ROI in your social media efforts, you need a content strategy.
Bernie Borges provides a 15 step plan to organize, execute and measure a digital strategy through a content strategy, using social media.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
2. Goals Learn how to use Facebook in productive and measurable ways in business. Learn strategies and tactics to build your audience. Understand the “rules of engagement.” Understand Facebook’s marketing potential. Minimize mistakes. Maximize positive results
3. Expectations… Develop a content strategy that drives sales and/or customer service Learn the various Facebook channels e.g. advertising, personal profiles, groups, business pages, events, causes… Build your company brand and build a community Select and implement applications that fit your Facebook marketing plan
4. Expectations… Understand the “rules of engagement” and community building best practices Experiential marketing that creates “buzz” How to use Facebook advertising and why you should Measure – review – refine: Facebook analytics
5. Skills to Acquire The 2 pillars of social media Content-content-content Building relationships The habit of using Facebook daily. How to engage with people and brands. How to build your personal and company brand. How to measure results from Facebook marketing.
6. Agenda Just a Little Background Facebook Marketing Overview Build Your Brand Facebook Ads Measuring Facebook ROI In the Trenches: Case Studies
12. Facebook’s Open Graph API The buzz about the Open Graph API A way to embed Facebook pages anywhere on the web Authentication hub for social experiences on the web What this means for marketers Facebook has become a major tool in expanding brand awareness for B2B as well as B2B companies Graph from AllFacebook.com
13. 3 Stages of the Social Media ROI Cycle http://www.slideshare.net/colleencar/increasing-social-media-roi-using-gladwells-tipping-point-framework-4539106
14. Stage 1: Launch 50% of businesses http://www.slideshare.net/colleencar/increasing-social-media-roi-using-gladwells-tipping-point-framework-4539106
15. Stage 2: Management 40% of businesses http://www.slideshare.net/colleencar/increasing-social-media-roi-using-gladwells-tipping-point-framework-4539106
16. Stage 3: Optimization 10% of businesses http://www.slideshare.net/colleencar/increasing-social-media-roi-using-gladwells-tipping-point-framework-4539106
17. Adopting Social Media Strategies Measuring ROI Fully Developed Strategy Have a Social Media Policy Social Media Championed by Highest Leadership At Least One Full-Time Employee Dedicated To Social-Media Strategy Heidi Cohen | April 18, 2011 http://www.clickz.com/clickz/column/2043696/forget-social-media-roi
19. Setting and Measuring Goals Chris Treadaway & Mari Smith Facebook Marketing: An Hour a Day Goals Metrics Example
20. If Monetizing Facebook Is Your Objective… Three Forms of Media Earned Media Authority Trust Reputation Purchased Media Facebook Ads Owned Media Content we produce, e.g., Facebook apps, documents, blogs, videos, photos, announcements All work best together…
21. Facebook Uses Personal profile Business (Fan) page Groups Events Causes Community Page Applications Advertising Search engine
22. How Your Post and Content Travels… Business Page Friend’s Profile Page Write comment and paste link Click attach Click Share to everyone Posts to Find and Convert’s Business page with 680 people that “Like” the business page Posts to the News Feed of 680 people that “Like” Find and Convert Your post now shows in 116 more news feeds One of those 560 then want to “share” with their 116 friends A comment is made and your post is then shared again, posting to 142 more news feeds…and so on
23. Just Imagine…If 5% of friends shared a post with 130 friends each time… This is how content goes viral
24. Basic Facebook Navigation Group Must have a personal profile Invitations can be open to the public or closed Allows you to send bulk invite to friends Opportunity for message to go viral Does not support applications Can create related event and invitation Create documents Cannot promote with social ads No visitor statistics available (at this time) Discussions Personal Profile You can friend others You can “Like” a page Cannot use profile for business Post messages that will be read by your “friends” Create events Share content, photos and video Send private email Subscribe to others NEW! Business Page Visible to unregistered users Can be indexed for SEO value Reputation management value Allows “vanity” URL Can create events Can tailor to specific needs Over 500,000 Facebook and 3rd party applications Can promote with social ads Offers Visitor statistics Allows multiple administrators not attached to a profile Discussions Personal profiles are for people Business pages are for celebrity, band, business or organization Groups are sponsored by an individual for specific topics
29. Generate Awareness Through Pageshttp://issuu.com/johnpaul/docs/facebook-marketing-best-practices/4 Ad campaign to drive traffic and Likes Integrate page Like into our website, blog, mobile campaigns Post content with CTAs for engagement Run sponsored stories to promote people’s comments Leverage Facebook’s reach options Clorox, M&Ms
30. Drive Preference and Differentiationhttp://issuu.com/johnpaul/docs/facebook-marketing-best-practices/4 Understand current perception of your brand Define gap between current & desired brand perception Launch integrated campaign to drive preference/differentiation Integrate Facebook using Open API into all online campaigns Monitor customer’s evolving perception to track success
31. Increase Traffic & Saleshttp://issuu.com/johnpaul/docs/facebook-marketing-best-practices/4 Define business goals Run creative campaign through Ads & Sponsored Stories Create a social experience at point of purchase, e.g., Share, Comment Integrate with off-line point of purchase e.g., Deals, Check-In
32. Build Loyalty & Deepen Relationshipshttp://issuu.com/johnpaul/docs/facebook-marketing-best-practices/4 Promote your Facebook presence in all your marketing communications Develop a personality and voice Be responsive, engaging and available Show appreciation. E.g., Deals, Unique experiences, thank them for loyalty
33. Amplify Recommendation & Word of Mouthhttp://issuu.com/johnpaul/docs/facebook-marketing-best-practices/4 Encourage people to Like your page Create appealing content, use video Post early morning and mid/late evening Integrate Like (Open API) into all online properties Use Ads and Sponsored stories to spread the word Analyze via Insights
36. Using iFrames Use your CSS for branding Track pageviewsw/ Google Analytics Test pages w/Google Website Optimizer Track conversions in Facebook pages Use dynamic programming languages Use e-commerce http://mashable.com/2011/02/24/facebook-pages-iframes/
37. Facebook Page Tips Add identity to your post to increase engagement. Network in unrelated businesses. Photostrip: custom 970 by 680 pixels with CTA Reset the order so Welcome to the bottom. Ads can go to fan page tabs.
38. Facebook Page Tips Contd. Send updates as a message so they appear as unread updates. Most fans don’t return to your fan page. Post before noon Post 1 to 2 times per day Ask a question Keep it relevant Use OPC (other people’s content)
39.
40. Use Facebook as Pagehttp://www.insidefacebook.com/2011/02/10/page-redesign-2011-guide/ Admins can “Use Facebook as Page” Like other pages Can’t friend people Engage with other pages See Liked pages content in news feed Get email notices when fans post/engage
41. Edit Your Business Page Edit page Settings Wall Settings Mobile Applications Photos Discussion Boards Links Video Notes Events
47. Facebook PlacesLBS – Location Based Services Integrated into status update Requires: Selecting your desired location in settings Optional No longer available on Facebook mobile You can tag friends with you
48. You must have a profile to create vanity URL for a business page Minimum of 25 “Likes” for business page URL Select a name with relevant keywords for search value Creating a Vanity URL http://www.facebook.com/username
49. On Home Page - select: Groups Create a Group A Group must have a sponsor (profile, business page or groups) attached to it Invite friends to join Posting a link to join a group in a message, on a wall or in a discussion board is construed as “spam” Make members “admin” so that they can invite his/her friends to join the group Creating a Grouphttp://www.facebook.com/apps/application.php?id=2361831622&b
52. Facebook Is a Behavioral Based Search Engine Entertainment and Communication System… Notification of interactions between you and your networks
53. EdgeRank Drives News Feed Contenthttp://www.webpronews.com/facebook-edgerank-news-feed-optimization-2011-04 Affinity score between the viewing user and the item’s creator A weight given to each type of Edge. A comment probably has more importance than a Like, for example. Time. The older an Edge is, the less important it becomes.
54. Subscribe without Friending http://mashable.com/2011/10/01/facebook-subscribe-mashable/ Option to allow people to subscribe Subscribers displayed on your profile Good option for business content
55. Start with default Create custom lists Send status updates selectively to lists Good for segmenting personal from business Similar to Google+ Create Lists to Manage Your Friends
58. Facebook is not about shouting your message Facebook is about communication, relationships and engagement that will ultimately achieve your goal… Guiding Principle…
59. Facebook Branding Strategy… Build an active wall Encourage people to Like your page Monitor and participate in the comments on your Wall Re-purpose content Post useful, interesting content from various sources, regularly Encourage Experiential Marketing Use Landing or welcome tabs Product specific interaction Deliver a unique experience! Experiment
60. Facebook Branding Strategy… Use Calls to Action Well designed, clear calls to action Market Facebook outside Facebook Use photos If possible, use pictures to show how customers use your product Show customer satisfaction and engagement Post pictures of your team at work Use video Post recording of team member “experts” Show your product in action Integrate off-line marketing Other media ads and content
61.
62. B2B vs B2C – Facebook can be a useful branding tool for both
63. Events Events targeted to people Events listed by Your invites Your friends invites Difficult to find events in search with specific name Successful events take marketing effort
67. Promoting Your Business Pagehttp://www.facebook.com/help/?faq=12822 Allow business page to go through your Facebook news feed. Your Profile News Feed allows your business page to display to all your friends. It’s crucial to spreading your message to the most people on Facebook. Help Screenshot fnc post + bernie news feed
68. Target your Posts Don’t share all posts with “everyone” if not applicable Target by: Country State City Language
69. Be social…”Like” other Business pages of interest to you Upload relevant content and leave comments on other people’s business page Not the place for a sales pitch…Unless your audience wants deals Affiliate with other brands, businesses, and public figures By becoming a fan (Like) of another page, your page will publically support that page Help Promoting Your Business Page
70. Promoting Your Business Page Post a variety of content to draw a variety of users Respond to comments Experiment with targeting Post content regularly Post outside of work hours Use an image in the post of a blog article on the wall. Encourage likes and shares (widgets) Make exclusive offers
71. Promoting Your Business Pagehttp://www.facebook.com/help/?faq=13080 Integrate a landing page in Facebook, eg., MailChimp Post video links directly to Facebook so it will play inside Facebook. Include a link to your website in the description. Share images. Use Flickr for better analytics. For more interaction post images directly to Facebook. Status updates: Keep it simple. Be consistent. Encourage user generated content. E.g., Gemvara, All Things Jeep page.
72. Facebook’s New iFrame Platform for Customizing Tabs Before Custom pages were created using Facebook’s version of html (FBML) Now iFrames are “windows” that allow you to view content created somewhere i.e. website Resources http://socialmouths.com/blog/2011/03/16/how-to-build-a-facebook-landing-page-with-iframes/ http://iframes.wildfireapp.com/ *CounterIntuity
73. Promoting Your Business Page http://www.socialmediaexaminer.com/20-ways-to-promote-your-facebook-fan-page/
74. Promoting Your Business Page http://blog.hubspot.com/blog/tabid/6307/bid/23963/25-Facebook-Page-Ideas-You-Haven-t-Tried-Yet.aspx http://blog.hubspot.com/blog/tabid/6307/bid/26267/8-creative-ways-to-customize-your-facebook-business-page?source=Blog_Email_[8%20Creative%20Ways%20to%20C]
75. Promoted Stories Advertising your page posts. Set up with same filters as Facebook advertising. Adds more exposure to your content. You pay when someone clicks through to your content.
76. DO Create Facebook Badge To Promote Your Page(s) Facebook Badges Use 3rd party Facebook buttons Do: hyperlink the badge to your Facebook Page or landing page Do: hyperlink the name of your business within your promotional copy to your Facebook Page. For example, Company X on Facebook
77. DON’T Create Facebook Badge To Promote Your Page(s) Don’t: hyperlink the “Find us on Facebook” badge to the Facebook log-in page. Don’t: hyperlink the word “Facebook” within your promotional copy to your Facebook Page. For example, Company X on Facebook
79. Using Your Profile to Promote Your Business Page In order to be visible to search engines, your business page privacy setting must be public. Share page content with select (relevant) friends. Email the vanity URL of your business page to people in your address book Display your business page badge on your blog Include your Facebook page in email auto-signature Display Facebook badge on your website & blog. Invite people to leave comments on your business page.
80. DO Post daily Consider your friends’ interests Share other’s content Invite engagement Offer a unique experience Be Human Measure, review, revise DON’T Don’t over-post Don’t auto-post Don’t spam Don’t be “me” centric Don’t fly blind Don’t think short term Don’t be robotic Facebook Page Promoting Do’s & Don’ts
81. Like-Gating Technique used to require Like to engage with page Not conducive to long term engagement Most effective for coupons and offers
82. Facebook Marketing: Apps & Plug-Ins https://developers.facebook.com/showcase/apps/ Mixture of free and fee based apps Cross-pollinate social media and traditional media venues Use email, newsletters, direct mail and media to point to social networks Facebook developers - Facebook Platform Showcase
91. Contests & Competitions Use 3rdparty apps (strong compliance with FB guidelines) http://appbistro.com/ http://www.easypromosapp.com/ http://offerpop.com/ Develop a custom app for full customization Contract a FB developer: http://developers.facebook.com/preferreddevelopers/
93. Facebook Ads and How They Work Costs less than other forms of Internet ads Targeted to user behavior Work differently than banner or click through ads Successful Facebook advertising requires Average click through rate???
94. Before You Begin Have a clear idea of what you want your ad to accomplish Create more visibility or traffic to your Facebook presence Test the effectiveness of a change Use Facebook audience to drive more traffic to your website Establish a baseline Know how many fans/friends you have before beginning a campaign Download Facebook insight data before launch
95. Before You Begin Link – Where do you want your visitor to go What is your ad message? Have a photo or image Facebook Ad Guidelines
96. 10 Tips for Facebook Ad Marketing* Facebook is NOT direct sales…it is a marketing cycle Create focused ads targeted at niche groups Friend users before you try to sell to them Understand your market Set ad budget with goal in mind Nick O’Neill Bus Insider SAI Nick O’Neill Bus Insider SAI
97. 10 Tips for Facebook Ad Marketing 6. Measure – review – refine 7. Test landing pages VS Facebook pages 8. Split test ads by demographic 9. Develop well designed creative ad copy 10. Don’t over target
102. CM PhotographicsFacebook reached the right people at the right time Generated $40,000 of revenue from a $600 ad campaign
103. StorQuest on Facebook used real-time suggested bids Over 50% increase in same store total rentals versus prior year. 10% conversion rate from visits originating from Facebook Ads. $1.25 CPC delivered $10.25 cost-per-lead. $100 average rentals; $600 average life time value per customer.
104. Nippon on Facebook combining marketing solutions Facebook generated 25% CTR compared to CTR of 10–12% other online campaigns
110. Ad Name Your descriptive for ad Status Complete – active - paused Bid Acceptable max Type Pay for impressions Pay for clicks CTR(%) Click through rate Average CPC Effective price of every click Average CPM Effective cost per 1,000 impressions (even on cost per click campaigns) Total Spent Facebook Ad Metrics Will Provide
113. Use Metrics to Refine Your Ads Create multiple ads of similar themes Organize them into campaigns Run for 1-2 week period while monitoring stats Analyze statistics Retire underperforming ads and run A/B testing on better ones Repeat – repeat – repeat Adjust demographics
118. Facebook Insights Now offers metrics on Facebook and your domain Gives great information on your connectivity within facebook … Google Analytics Provides Facebook as a traffic source but not specifics within Facebook Why You Need Google Analytics
119. Fee Based Social Media Tracking Software Options Radian6: http://www.radian6.com/ HootSuite: http://www.hootsuite.com Trackur: http://www.trackur.com BuddyMedia: http://buddymedia.com/ Nielsen/Buzzmetrics http://www.nielsen-online.comproducts_buzz.jsp?section=pro_buzz
120. Facebook Promotional Policies Read Facebook’spromotional guidelines carefully Do not ever call Facebook your partner Understand Local Rules - contests, giveaways and sweepstakes based on chance are illegal in some countries Belgium, Norway, Sweden, or India Heed Facebook’s formatting requirements You can only administer a promotion through an application on Facebook Do not require a Facebook action You may become a fan but any action such as post a photo, update a status or comment is not allowed. You can allow new fans to access 3rd party app’s but you cannot notify winners via Facebook Brand Permission Center Advertising and Guidelines
136. Have You Noticed? Pages Are Now Mini Websites… iFrames now add more flexibility Create unique landing pages for facebook Use 3rd party software Hire a Facebook developer
145. Create a Reason…For Fans Only Content Levi’s “Instant access to exclusive content.” 1-800 Flowers offers special discount off next order. DIGISTORE gives special offers Teesey Tees adds mystery *Social Media Examiner
146. Create a “Visible to Connection” Landing Page http://www.facebook.com/teeseytees?ref=ts#!/teeseytees?v=app_7146470109
147. Bob Evans Keeps Them Coming Back http://www.facebook.com/teeseytees?ref=ts#!/bobevans?v=app_135711123139793 http://www.examiner.com/social-media-in-national/bob-evans-free-breakfast-coupons-on-facebook Drive visitors to your website Offer relevant content Personalize your business Offer something special
148. Coupon Services Can Help http://www.smartsource.com/smartsource/index.jsp?Link=5S2ZUA6PWPEPO http://server.iad.liveperson.net/hc/s-44296948/cmd/kbresource/kb-5027232894339796420/front_page!PAGETYPE http://www.newsamerica.com/ourproducts/consumersonline/default.aspx
150. Threadless Keeps It Freshhttp://www.facebook.com/threadless#!/threadless?v=wallhttp://www.threadless.com/ http://www.internetretailer.com/2010/11/18/threadless-leans-facebook-more-customer-service-tasks http://www.internetretailer.com/2009/10/29/display-ads-on-facebook-show-positive-roi-for-threadless-com http://www.insidefacebook.com/2009/07/14/threadlesss-facebook-page-makes-shopping-more-social/ Keep it fresh and interesting Use display ads Improve customer service
152. California State Parks Foundationhttp://www.facebook.com/calparks?ref=tshttp://www.calparks.org Used Facebook to sound alarm on funding threat Facebook sends visitors directly to website
153. Humanize your page Think of Facebook as another destination Think beyond marketing department Think community Think engagement Offer opt-in using a form page Be a valuable source of information Offer unique CTAs on Facebook not avail on your website Offer Customer Support 7 Tips for B2B Marketing
162. Delta Airlines Engage with others Book travel Share your ideas http://www.facebook.com/delta
163. Brand So Your Audience Can Find Youhttp://www.facebook.com/VW#!/search.php?q=vw&init=quick&tas=0.03725964409583504http://www.facebook.com/VW#!/VWJetta?v=info Volkswagon Product Should Cross-pollinate Geo-target Pages are disconnected
181. Launch New Business on Facebook, Twitter, Blog Coupon promotions Cross promote Launched Jan 2011 Grown to over 14,000 Likes Uses Groups for collaboration
184. If necessary, hire Facebook design/programming experts to develop custom tabs/apps
185.
186. Connect With Bernie Borges…. Marketing 2.0 Bridging the Gap between Seller and Buyer through Social Media Marketing Websites: http://www.findandconvert.com http://www.bernieborges.com Blogs: http://www.findandconvert.com/blog http://www.bernieborges.com/blog Twitter: http://twitter.com/berniebay LinkedIn: http://www.linkedin.com/in/bernieborges Facebook: http://www.facebook.com/bernie.borges Facebook Fan Pages: http://www.facebook.com/findandconverthttp://www.facebook.com/CareerCentral.BernieBorges Google+ http://gplus.to/BernieBorges
Facebook LBS may reignite the privacy uproar that has plagued the company in recent months. With location-based functionality in place, Facebook would be able to make "public" not only what you write in your profile, but also where you were when you wrote it.
http://www.facebook.com/bernie.borges
http://www.facebook.com/apps/application.php?id=2361831622&b“If you were trying to promote your group by posting a link to join it in a message, on a wall, or in a discussion board, this can be construed as spam. We suggest making your friends administrators of this group so that they can invite their friends using the Invite functionality built into the group. You can do this by clicking on "Edit Group Members" and then on "make admin" next to the users’ names. Each admin can invite his/her own friends to the group.”
Facebook is not about shouting your messageFacebook is about communication, relationships and engagement that will ultimately achieve your goal…
http://www.facebook.com/help/?page=904
http://www.facebook.com/help/?page=904
Link to pdf
http://www.facebook.com/help/?page=828
http://www.facebook.com/home.php?#!/event.php?eid=124532754224778Note: Because Jonny is a promoter…his personal profile privacy settings are set to everyone
http://www.facebook.com/home.php?#!/event.php?eid=124532754224778Note: Because Jonny is a promoter…his personal profile privacy settings are set to everyone
If you have a profile attached to your business address settingshttp://www.facebook.com/help/?faq=12822
http://www.facebook.com/apps/directory.php - hard to find without searchAlso lists by what apps friends are using and suggestionshttp://www.facebook.com/apps/application.php?id=2411052087&ref=appd&v=wall#!/apps/directory.php?app_type=0&category=100&order=2&seeall=true
http://www.facebook.com/ads/manage/adgroup.php?adgroup_id=6002645500628&act=22529551Ad managerClick on Specific campaign, click again, adjust “Daily stats for the week of:” drop down
http://www.facebook.com/group.php?gid=121646667846792http://www.facebook.com/group.php?gid=121646667846792#!/group.php?gid=121646667846792&v=app_2344061033Site was designed to get volunteers for oil leak cleanupHave both page and group
http://www.facebook.com/Skip1orgLanding page tied in beautifully to websiteGreat use of influenceProfile skippers of the month tabVideo / YouTube tabUse sense of urgency – Skip Because – emphasize current project or need
http://www.facebook.com/VoteforaCause?v=app_2344061033&ref=ts#!/sara.lamrouex1?ref=tshttp://www.facebook.com/sara.lamrouex1?ref=ts#!/event.php?eid=125637667455877&ref=ts A small community and group of kids decided to raise money for playground equipment and used Facebook to spread the wordCreate public event on right side of homepage “what are you planning” or go to events dashboard on left side
Do not know software for ecommerceNot robust but free http://www.facebook.com/Vendorshop#!/Vendorshop?v=wallBrand newhttp://www.facebook.com/apps/application.php?id=251458316228
http://www.cisco.com/http://www.facebook.com/home.php?#!/Cisco?v=app_120274102075&ref=tshttp://www.facebook.com/Cisco?v=app_257169290416&ref=ts They may have a reason for landing page to be hidden in right dropdown but more interesting than their Flickr
http://www.cisco.com/http://www.facebook.com/home.php?#!/Cisco?v=app_120274102075&ref=tshttp://www.facebook.com/Cisco?v=app_257169290416&ref=ts They may have a reason for landing page to be hidden in right dropdown but more interesting than their Flickr
Don’t let your Facebook page be a copy of your website
http://www.facebook.com/SarasotaMemorialHospitalhttp://www.smh.comhttp://www.sarasotahomesforsalenow.com/sarasota-memorial-hospital/http://www.findandconvert.com/blog/2010/sarasota-memorial-healthier-with-social-media-marketing/Active WallContent & commentsContentDiscussion & Reviews but not seededCommunity, blog, find…ExperientialOutreachEventsCTAsMore engagementPhotosYesVideoYesOutside MarketingCommunity supportOn website
http://www.facebook.com/SarasotaMemorialHospitalhttp://www.smh.comActive WallContent & commentsContentDiscussion & Reviews but not seededCommunity, blog, find…ExperientialOutreachEventsCTAsMore engagementPhotosYesVideoYesOutside MarketingCommunity supportOn website
http://www.army.mil/http://www.facebook.com/USarmy?v=info&ref=ts#!/USarmy?v=app_4949752878&ref=tsNote: Army page has over 400,000 likes compared to 100,000+ on other military branches. Links to others abovehttp://www.facebook.com/#!/marines?ref=tshttp://www.facebook.com/#!/USNavy?ref=tshttp://www.facebook.com/USNavy?ref=ts#!/Usairforce
Bernie please double check that toilet flush search brings up pagehttp://www.americanstandard-us.com/Est 1875 Tabs not yet as effective as they could be using events RRS bloghttp://www.facebook.com/AmericanStandardBrands?v=wall#!/AmericanStandardBrands?v=wallActive WallContent & commentsContentMostly repurposed contentCommunity, blog, find…ExperientialOutreachEventsCTAsNonePhotosYesVideoYesOutside MarketingCommunity supportOn website
http://www.facebook.com/SteelMasterBuildings#!/SteelMasterBuildings?v=app_6009294086http://www.steelmasterusa.com/ http://www.facebook.com/SteelMasterBuildings?v=box_3#!/album.php?aid=380824&id=259640455696http://apps.facebook.com/slideshare/slideshow/2699404?from=tab_to_canvasFind a building is link from WebsiteCall to action is link to landing page formhttp://www.steelmasterusa.com/steelmasters-facebook-page-featured-on-mashablehttp://www.iclicksolutions.com/blog/facebook-business-page/
http://www.wholefoodsmarket.com/http://www.facebook.com/wholefoods?ref=ts#!/wholefoods?v=wall&ref=tsWhileWholhttp://www.wholefoodsmarket.com/facebook/http://mashable.com/2010/04/02/facebook-scam-whole-foods/e Foods has a following…they do little to encourage engagement