The document presents strategies for leveraging Facebook as a powerful marketing tool for businesses, focusing on building a brand, engaging with customers, and measuring results. It outlines various methods such as utilizing Facebook ads, understanding the platform's community rules, and implementing effective content strategies to maximize engagement and growth. Additionally, it emphasizes the importance of analytics in refining marketing efforts and understanding audience interactions on the platform.

1. Facebook for MarketersPresented by:Bernie BorgesOctober 4, 2011Houston

2. GoalsLearn how to use Facebook in productive and measurable ways in business.Learn strategies and tactics to build your audience.Understand the “rules of engagement.” Understand Facebook’s marketing potential.Minimize mistakes.Maximize positive results

3. Expectations…Develop a content strategy that drives sales and/or customer serviceLearn the various Facebook channels e.g. advertising, personal profiles, groups, business pages, events, causes…Build your company brand and build a communitySelect and implement applications that fit your Facebook marketing plan

4. Expectations…Understand the “rules of engagement” and community building best practicesExperiential marketing that creates “buzz”How to use Facebook advertising and why you shouldMeasure – review – refine: Facebook analytics

5. Skills to AcquireThe 2 pillars of social mediaContent-content-contentBuilding relationshipsThe habit of using Facebook daily.How to engage with people and brands.How to build your personal and company brand.How to measure results from Facebook marketing.

6. AgendaJust a Little BackgroundFacebook Marketing OverviewBuild Your BrandFacebook AdsMeasuring Facebook ROIIn the Trenches: Case Studies

7. Just a Little BackgroundA Facebook Stats

8. Open Graph API

9. Setting Goals

10. About FacebookWhat Is All the Fuss About Facebook?Facebook has become the largest people, content and brand connectivity tool on the web. Facebook is aboutConnectivitySharingBuilding RelationshipsExpanding BrandYour results canDrive trafficIncrease leadsGenerate revenue

11. Facebook Statshttp://www.checkfacebook.com/Global Audience: 741,426,860

12. Facebook’s Open Graph APIThe buzz about the Open Graph APIA way to embed Facebook pages anywhere on the webAuthentication hub for social experiences on the webWhat this means for marketersFacebook has become a major tool in expanding brand awareness for B2B as well as B2B companiesGraph from AllFacebook.com

13. 3 Stages of the Social Media ROI Cyclehttp://www.slideshare.net/colleencar/increasing-social-media-roi-using-gladwells-tipping-point-framework-4539106

14. Stage 1: Launch50% of businesseshttp://www.slideshare.net/colleencar/increasing-social-media-roi-using-gladwells-tipping-point-framework-4539106

15. Stage 2: Management40% of businesseshttp://www.slideshare.net/colleencar/increasing-social-media-roi-using-gladwells-tipping-point-framework-4539106

16. Stage 3: Optimization10% of businesseshttp://www.slideshare.net/colleencar/increasing-social-media-roi-using-gladwells-tipping-point-framework-4539106

17. Adopting Social Media StrategiesMeasuring ROIFully Developed StrategyHave a Social Media PolicySocial Media Championed by Highest LeadershipAt Least One Full-Time Employee Dedicated To Social-Media StrategyHeidi Cohen | April 18, 2011 http://www.clickz.com/clickz/column/2043696/forget-social-media-roi

18. FacebooktwitterTumblrblogFlickrYouTubeLinkedInFourSquare

19. Setting and Measuring GoalsChris Treadaway & Mari SmithFacebook Marketing: An Hour a DayGoalsMetricsExample

20. If Monetizing Facebook Is Your Objective…Three Forms of MediaEarned MediaAuthorityTrustReputationPurchased MediaFacebook AdsOwned MediaContent we produce, e.g., Facebook apps, documents, blogs, videos, photos, announcementsAll work best together…

21. Facebook UsesPersonal profileBusiness (Fan) pageGroupsEventsCausesCommunity PageApplicationsAdvertisingSearch engine

22. How Your Post and Content Travels…Business Page Friend’s Profile Page Write comment and paste linkClick attachClick Share to everyonePosts to Find and Convert’s Business page with 680 people that “Like” the business pagePosts to the News Feed of 680 people that “Like” Find and ConvertYour post now shows in 116 more news feeds One of those 560 then want to “share” with their 116 friends A comment is made and your post is then shared again, posting to 142 more news feeds…and so on

23. Just Imagine…If 5% of friends shared a post with 130 friends each time…This is how content goes viral

24. Basic Facebook NavigationGroupMust have a personal profileInvitations can be open to the public or closed Allows you to send bulk invite to friendsOpportunity for message to go viralDoes not support applicationsCan create related event and invitationCreate documentsCannot promote with social adsNo visitor statistics available (at this time)Discussions Personal ProfileYou can friend othersYou can “Like” a pageCannot use profile for businessPost messages that will be read by your “friends”Create eventsShare content, photos and videoSend private emailSubscribe to others NEW!Business PageVisible to unregistered usersCan be indexed for SEO valueReputation management valueAllows “vanity” URLCan create eventsCan tailor to specific needsOver 500,000 Facebook and 3rd party applicationsCan promote with social adsOffers Visitor statisticsAllows multiple administrators not attached to a profileDiscussionsPersonal profiles are for peopleBusiness pages are for celebrity, band, business or organizationGroups are sponsored by an individual for specific topics

25. Facebook EvolutionFacebook is constantly changing

26. Marketing Overview

27. Facebook Big Picture Strategyhttp://issuu.com/johnpaul/docs/facebook-marketing-best-practices/4BuildPageGroupsPlace (for physical locations)EngageLikeShareCommentAppsAmplifyNews FeedAdsContestsSponsored StoriesInsightsInsights

28. Five Guiding Principleshttp://issuu.com/johnpaul/docs/facebook-marketing-best-practices/4Build a strategy that is social by designCreate an authentic brand voiceMake it interactiveNurture your relationshipsKeep learning

29. Generate Awareness Through Pageshttp://issuu.com/johnpaul/docs/facebook-marketing-best-practices/4Ad campaign to drive traffic and LikesIntegrate page Like into our website, blog, mobile campaignsPost content with CTAs for engagementRun sponsored stories to promote people’s commentsLeverage Facebook’s reach optionsClorox, M&Ms

30. Drive Preference and Differentiationhttp://issuu.com/johnpaul/docs/facebook-marketing-best-practices/4Understand current perception of your brandDefine gap between current & desired brand perceptionLaunch integrated campaign to drive preference/differentiationIntegrate Facebook using Open API into all online campaignsMonitor customer’s evolving perception to track success

31. Increase Traffic & Saleshttp://issuu.com/johnpaul/docs/facebook-marketing-best-practices/4Define business goalsRun creative campaign through Ads & Sponsored StoriesCreate a social experience at point of purchase, e.g., Share, CommentIntegrate with off-line point of purchase e.g., Deals, Check-In

32. Build Loyalty & Deepen Relationshipshttp://issuu.com/johnpaul/docs/facebook-marketing-best-practices/4Promote your Facebook presence in all your marketing communicationsDevelop a personality and voiceBe responsive, engaging and availableShow appreciation. E.g., Deals, Unique experiences, thank them for loyalty

33. Amplify Recommendation & Word of Mouthhttp://issuu.com/johnpaul/docs/facebook-marketing-best-practices/4Encourage people to Like your pageCreate appealing content, use videoPost early morning and mid/late eveningIntegrate Like (Open API) into all online propertiesUse Ads and Sponsored stories to spread the word Analyze via Insights

34. Gain Insightshttp://issuu.com/johnpaul/docs/facebook-marketing-best-practices/4Use campaign reportsStudy demographic breakdown of page interactionObserve interaction and engagement from your community

35. Creating a Business Pagehttp://www.facebook.com/pages/create.php

36. Using iFramesUse your CSS for brandingTrack pageviewsw/ Google AnalyticsTest pages w/Google Website OptimizerTrack conversions in Facebook pagesUse dynamic programming languagesUse e-commercehttp://mashable.com/2011/02/24/facebook-pages-iframes/

37. Facebook Page TipsAdd identity to your post to increase engagement.Network in unrelated businesses.Photostrip: custom 970 by 680 pixels with CTAReset the order so Welcome to the bottom.Ads can go to fan page tabs.

38. Facebook Page Tips Contd.Send updates as a message so they appear as unread updates. Most fans don’t return to your fan page. Post before noonPost 1 to 2 times per dayAsk a questionKeep it relevantUse OPC (other people’s content)

39. Facebook Commentshttp://developers.facebook.com/blog/post/472Uses Open Graph APIIntegrate comments on Facebook & your website/blogDisplayed by relevancePosted to your profileAvailable in Facebook or on websiteAdmin moderation capable

40. Use Facebook as Pagehttp://www.insidefacebook.com/2011/02/10/page-redesign-2011-guide/Admins can “Use Facebook as Page”Like other pagesCan’t friend peopleEngage with other pagesSee Liked pages content in news feedGet email notices when fans post/engage

41. Edit Your Business PageEdit pageSettingsWall SettingsMobileApplicationsPhotosDiscussion BoardsLinksVideoNotesEvents

42. Writing Notes in Facebook PagesSimilar to permission email marketing.

43. Send to all fans of pages

44. Different than sending a message to friends from your profileMake Unique Offers on Your Page

45. Posting On Facebook WallSame as posting to personal profile

46. Shows up in news feed of fansPlacesWho. What. When. And Now Where

47. Facebook PlacesLBS – Location Based ServicesIntegrated into status updateRequires:Selecting your desired location in settingsOptionalNo longer available on Facebook mobileYou can tag friends with you

48. You must have a profile to create vanity URL for a business pageMinimum of 25 “Likes” for business page URLSelect a name with relevant keywords for search valueCreating a Vanity URLhttp://www.facebook.com/username

49. On Home Page - select:GroupsCreate a GroupA Group must have a sponsor (profile, business page or groups) attached to itInvite friends to joinPosting a link to join a group in a message, on a wall or in a discussion board is construed as “spam” Make members “admin” so that they can invite his/her friends to join the groupCreating a Grouphttp://www.facebook.com/apps/application.php?id=2361831622&b

50. Help Centerhttp://www.facebook.com/help/?page=903#!/help/?ref=pfLocated at bottom of page

51. Top News vs. Most Recent

52. Facebook Is a Behavioral Based Search Engine Entertainment and Communication System…Notification of interactions between you and your networks

53. EdgeRank Drives News Feed Contenthttp://www.webpronews.com/facebook-edgerank-news-feed-optimization-2011-04Affinity score between the viewing user and the item’s creatorA weight given to each type of Edge. A comment probably has more importance than a Like, for example. Time. The older an Edge is, the less important it becomes.

54. Subscribe without Friendinghttp://mashable.com/2011/10/01/facebook-subscribe-mashable/Option to allow people to subscribeSubscribers displayed on your profileGood option for business content

55. Start with defaultCreate custom listsSend status updates selectively to listsGood for segmenting personal from businessSimilar to Google+Create Lists to Manage Your Friends

56. Tagging Friends or Pages in FacebookUse the “@” before a name to tag

57. Build Your Brand on Facebook

58. Facebook is not about shouting your messageFacebook is about communication, relationships and engagement that will ultimately achieve your goal…Guiding Principle…

59. Facebook Branding Strategy…Build an active wallEncourage people to Like your pageMonitor and participate in the comments on your WallRe-purpose contentPost useful, interesting content from various sources, regularlyEncourage Experiential MarketingUse Landing or welcome tabsProduct specific interactionDeliver a unique experience!Experiment

60. Facebook Branding Strategy…Use Calls to ActionWell designed, clear calls to actionMarket Facebook outside FacebookUse photosIf possible, use pictures to show how customers use your productShow customer satisfaction and engagementPost pictures of your team at workUse videoPost recording of team member “experts”Show your product in actionIntegrate off-line marketingOther media ads and content

61. Ingredients to Facebook Page SuccessPost Relevant ContentDailyFan EngagementCreate an ExperienceOffersSubscribeExclusive PromotionsOnly available on Facebook

62. B2B vs B2C – Facebook can be a useful branding tool for both

63. EventsEvents targeted to peopleEvents listed byYour invitesYour friends invitesDifficult to find events in search with specific nameSuccessful events take marketing effort

64. Creating an Eventhttp://www.facebook.com/help/?page=828On Home Page - selectEventsCreate an EventCustomizing your event under Wall you can add:PhotosVideosLinksRememberSuccessful events take marketing effort

65. Engaging imageCaptivating tag lineInformativeInvite friends to attendShare it on your wallAttached to profile or business pageEvents

66. EventsShare it on your wall

67. Promoting Your Business Pagehttp://www.facebook.com/help/?faq=12822Allow business page to go through your Facebook news feed.Your Profile News Feed allows your business page to display to all your friends.It’s crucial to spreading your message to the most people on Facebook. HelpScreenshot fnc post + bernie news feed

68. Target your PostsDon’t share all posts with “everyone” if not applicableTarget by:CountryStateCityLanguage

69. Be social…”Like” other Business pages of interest to youUpload relevant content and leave comments on other people’s business page Not the place for a sales pitch…Unless your audience wants dealsAffiliate with other brands, businesses, and public figuresBy becoming a fan (Like) of another page, your page will publically support that pageHelpPromoting Your Business Page

70. Promoting Your Business PagePost a variety of content to draw a variety of usersRespond to comments Experiment with targetingPost content regularlyPost outside of work hoursUse an image in the post of a blog article on the wall.Encourage likes and shares (widgets)Make exclusive offers

71. Promoting Your Business Pagehttp://www.facebook.com/help/?faq=13080Integrate a landing page in Facebook, eg., MailChimpPost video links directly to Facebook so it will play inside Facebook.Include a link to your website in the description.Share images. Use Flickr for better analytics. For more interaction post images directly to Facebook. Status updates: Keep it simple. Be consistent. Encourage user generated content. E.g., Gemvara, All Things Jeep page.

72. Facebook’s New iFrame Platform for Customizing TabsBeforeCustom pages were created using Facebook’s version of html (FBML)NowiFrames are “windows” that allow you to view content created somewhere i.e. websiteResourceshttp://socialmouths.com/blog/2011/03/16/how-to-build-a-facebook-landing-page-with-iframes/http://iframes.wildfireapp.com/*CounterIntuity

73. Promoting Your Business Pagehttp://www.socialmediaexaminer.com/20-ways-to-promote-your-facebook-fan-page/

74. Promoting Your Business Pagehttp://blog.hubspot.com/blog/tabid/6307/bid/23963/25-Facebook-Page-Ideas-You-Haven-t-Tried-Yet.aspxhttp://blog.hubspot.com/blog/tabid/6307/bid/26267/8-creative-ways-to-customize-your-facebook-business-page?source=Blog_Email_[8%20Creative%20Ways%20to%20C]

75. Promoted StoriesAdvertising your page posts.Set up with same filters as Facebook advertising.Adds more exposure to your content.You pay when someone clicks through to your content.

76. DO Create Facebook Badge To Promote Your Page(s)Facebook BadgesUse 3rd party Facebook buttonsDo: hyperlink the badge to your Facebook Page or landing pageDo: hyperlink the name of your business within your promotional copy to your Facebook Page. For example, Company X on Facebook

77. DON’T Create Facebook Badge To Promote Your Page(s)Don’t: hyperlink the “Find us on Facebook” badge to the Facebook log-in page.Don’t: hyperlink the word “Facebook” within your promotional copy to your Facebook Page. For example, Company X on Facebook

78. Display Your Facebook Page on Your Blog

79. Using Your Profile to Promote Your Business PageIn order to be visible to search engines, your business page privacy setting must be public.Share page content with select (relevant) friends. Email the vanity URL of your business page to people in your address bookDisplay your business page badge on your blogInclude your Facebook page in email auto-signatureDisplay Facebook badge on your website & blog.Invite people to leave comments on your business page.

80. DOPost dailyConsider your friends’ interestsShare other’s contentInvite engagementOffer a unique experience Be HumanMeasure, review, reviseDON’TDon’t over-postDon’t auto-postDon’t spamDon’t be “me” centricDon’t fly blindDon’t think short termDon’t be roboticFacebook Page Promoting Do’s & Don’ts

81. Like-GatingTechnique used to require Like to engage with pageNot conducive to long term engagementMost effective for coupons and offers

82. Facebook Marketing: Apps & Plug-Inshttps://developers.facebook.com/showcase/apps/Mixture of free and fee based appsCross-pollinate social media and traditional media venuesUse email, newsletters, direct mail and media to point to social networksFacebook developers - Facebook Platform Showcase

83. Facebook Commercial Appshttp://votigo.com/

84. Free Facebook Apps

85. Facebook Applicationshttps://developers.facebook.com/showcase/apps/Application Directory listed by:UtilitiesEducationEntertainmentFriends & FamilyBusinessGames SportsLifestyleJust for FunOn FacebookExternal WebsitesDesktopMobilePagesPrototypeBusiness PageBottom of Edit page

86. Branded Custom Apps

87. Facebook GroupsCreate a private groupGreat for collaboration with an intimate group of people

88. Facebook GroupsCreate docs inside Group for sharingInvite friends to join the Group

89. Pages Compared to Groups

90. Contests & Competitionshttp://www.facebook.com/promotions_guidelines.phpMust follow Facebook rulesMust use appsPage Likes can not be used as entry into a contestDefine goals of the promotionDefine conversions

91. Contests & CompetitionsUse 3rdparty apps (strong compliance with FB guidelines)http://appbistro.com/http://www.easypromosapp.com/http://offerpop.com/Develop a custom app for full customizationContract a FB developer: http://developers.facebook.com/preferreddevelopers/

92. Facebook Advertising

93. Facebook Ads and How They WorkCosts less than other forms of Internet adsTargeted to user behaviorWork differently than banner or click through adsSuccessful Facebook advertising requiresAverage click through rate???

94. Before You BeginHave a clear idea of what you want your ad to accomplishCreate more visibility or traffic to your Facebook presenceTest the effectiveness of a changeUse Facebook audience to drive more traffic to your websiteEstablish a baselineKnow how many fans/friends you have before beginning a campaignDownload Facebook insight data before launch

95. Before You BeginLink – Where do you want your visitor to goWhat is your ad message?Have a photo or imageFacebook Ad Guidelines

96. 10 Tips for Facebook Ad Marketing*Facebook is NOT direct sales…it is a marketing cycleCreate focused ads targeted at niche groupsFriend users before you try to sell to themUnderstand your marketSet ad budget with goal in mindNick O’NeillBus Insider SAINick O’NeillBus Insider SAI

97. 10 Tips for Facebook Ad Marketing6. Measure – review – refine7. Test landing pages VS Facebook pages8. Split test ads by demographic9. Develop well designed creative ad copy10. Don’t over target

98. Create Your Adhttp://www.facebook.com/advertising/ Design your adTarget your audience with demographic and geographical filtersName your campaign Which is better? Decide and experiment Per impression

99. Per clickSelect your pricingReview your ad

100. New: Select Landing Page TabSelect any tab as the landing page

101. Previously limited to default landing page tabFacebook Ad Board

102. CM PhotographicsFacebook reached the right people at the right timeGenerated $40,000 of revenue from a $600 ad campaign

103. StorQuest on Facebook used real-time suggested bidsOver 50% increase in same store total rentals versus prior year.10% conversion rate from visits originating from Facebook Ads.$1.25 CPC delivered $10.25 cost-per-lead.$100 average rentals; $600 average life time value per customer.

104. Nippon on Facebook combining marketing solutionsFacebook generated 25% CTR compared to CTR of 10–12% other online campaigns

105. Additional Facebook Advertising Case StudiesShopLocalWildchildTreaderROTHBURYWiseChoiceWedding Paper DivasPovo.com

106. Section SixMeasuring Facebook ROI

107. Tracking Fan Page Engagement

108. What Facebook Ad Metrics Can Tell YouMarket researchInvestmentComparisonTargetingCompetitive

109. Export Data to Create Reports and Graphs

110. Ad Name Your descriptive for adStatus Complete – active - pausedBidAcceptable maxTypePay for impressionsPay for clicksCTR(%)Click through rateAverage CPCEffective price of every clickAverage CPMEffective cost per 1,000 impressions (even on cost per click campaigns)Total SpentFacebook Ad Metrics Will Provide

111. Use Report Feature to Download and Manage DataCreate spreadsheets

112. Reports by Campaign

113. Use Metrics to Refine Your AdsCreate multiple ads of similar themesOrganize them into campaignsRun for 1-2 week period while monitoring statsAnalyze statisticsRetire underperforming ads and run A/B testing on better onesRepeat – repeat – repeatAdjust demographics

114. Using Facebook Insightshttp://www.facebook.com/business/insights/?pages&i=9930176882http://www.facebook.com/help/?page=9141. Interactions this weekLikesCommentsWall postsPost quality55.083. All fans over timeTotal fans/ unsubscribed fansNew / removed fansTop countriesDemographicsPage viewsUnsubscribes / ResubscribesMedia consumption2. Fans who interact with…InteractionsInteractions per postPost qualityPosts Discussion postsReviewsMentions

115. Insights Featurehttp://www.facebook.com/insights/Facebook offers insight into your website “Like” activity

116. Insights Featurehttp://www.facebook.com/insights/Facebook offers insight into your website “Like” and share activity

117. Using Facebook Insights Dashboard

118. Facebook InsightsNow offers metrics on Facebook and your domainGives great information on your connectivity within facebook …Google AnalyticsProvides Facebook as a traffic source but not specifics within FacebookWhy You Need Google Analytics

119. Fee Based Social Media Tracking Software OptionsRadian6: http://www.radian6.com/HootSuite: http://www.hootsuite.comTrackur: http://www.trackur.comBuddyMedia: http://buddymedia.com/Nielsen/Buzzmetricshttp://www.nielsen-online.comproducts_buzz.jsp?section=pro_buzz

120. Facebook Promotional PoliciesRead Facebook’spromotional guidelines carefully Do not ever call Facebook your partnerUnderstand Local Rules - contests, giveaways and sweepstakes based on chance are illegal in some countries Belgium, Norway, Sweden, or IndiaHeed Facebook’s formatting requirementsYou can only administer a promotion through an application on FacebookDo not require a Facebook actionYou may become a fan but any action such as post a photo, update a status or comment is not allowed.You can allow new fans to access 3rd party app’s but you cannot notify winners via FacebookBrand Permission CenterAdvertising and Guidelines

121. Social Media Landscape

122. In the TrenchesUsing Facebook to Build Relationship and Brand Awareness

123. 10 Successful Facebook Pageshttp://www.socialmediaexaminer.com/top-10-facebook-pages/

124. Promoting Your Business PageCreate a landing page

125. Customize tabs

126. Offer a unique experienceLanding Page

127. Taco Bell Damage ControlTransparencyTransparency

128. Kenneth Cole PR Damage ControlTransparencyAcknowledge mistakes now controls damage laterAchknowledgement

129. Using Facebook for a CauseA man with a pest control business and a pink bra

130. Help Save the Gulf Coast from the Oil LeakClear objectiveSearchable titleBoth business page & groupCauseCause

131. Skip1CauseLanding page

132. Social links

133. Website linksCTA

134. Big Toy TeamEnergize a communityCreate Public Event and shareBut make it exciting and unique

135. Arthritis Foundation on FacebookCustom ContentLots of content

136. Have You Noticed? Pages Are Now Mini Websites… iFrames now add more flexibilityCreate unique landing pages for facebookUse 3rd party softwareHire a Facebook developer

137. What Is Your Objective?websiteConversation

138. Create Landing Pages http://www.businesswire.com/news/home/20101103006752/en/Macy%E2%80%99s-Offer-Discounts-Facebook%C2%AE-Dealshttp://www.macys.com/catalog/syndicated/remote/remotesyndication.ognc?Brand=PRESSRELEASEUnique Content

139. Reasons to engage

140. Easy to shareCreate Custom Tabs

141. Give Visitors Reasons to Fan Your Page

142. Have a Clear Call-to-Action

143. SuperBowl Facebook Marketing

144. Facebook Engagement

145. Create a Reason…For Fans Only ContentLevi’s “Instant access to exclusive content.”1-800 Flowers offers special discount off next order.DIGISTORE gives special offersTeesey Tees adds mystery*Social Media Examiner

146. Create a “Visible to Connection” Landing Pagehttp://www.facebook.com/teeseytees?ref=ts#!/teeseytees?v=app_7146470109

147. Bob Evans Keeps Them Coming Backhttp://www.facebook.com/teeseytees?ref=ts#!/bobevans?v=app_135711123139793http://www.examiner.com/social-media-in-national/bob-evans-free-breakfast-coupons-on-facebookDrive visitors to your websiteOffer relevant contentPersonalize your businessOffer something special

148. Coupon Services Can Helphttp://www.smartsource.com/smartsource/index.jsp?Link=5S2ZUA6PWPEPOhttp://server.iad.liveperson.net/hc/s-44296948/cmd/kbresource/kb-5027232894339796420/front_page!PAGETYPEhttp://www.newsamerica.com/ourproducts/consumersonline/default.aspx

149. eCommerce - Applications

150. Threadless Keeps It Freshhttp://www.facebook.com/threadless#!/threadless?v=wallhttp://www.threadless.com/http://www.internetretailer.com/2010/11/18/threadless-leans-facebook-more-customer-service-taskshttp://www.internetretailer.com/2009/10/29/display-ads-on-facebook-show-positive-roi-for-threadless-comhttp://www.insidefacebook.com/2009/07/14/threadlesss-facebook-page-makes-shopping-more-social/Keep it fresh and interestingUse display adsImprove customer service

151. Amazonhttp://www.facebook.com/home.php?#!/Amazonhttp://www.facebook.com/Amazon?ref=ts&v=app_172341942779663http://www.amazon.com/http://www.wdfm.com/publish/facebook/http://techcrunch.com/2010/07/27/amazon-now-taps-into-facebook-for-social-product-recommendations/http://news.cnet.com/8301-1023_3-20011934-93.htmlFacebook Connection leads to custom detailed shopping list based on real-time behavior

152. California State Parks Foundationhttp://www.facebook.com/calparks?ref=tshttp://www.calparks.orgUsed Facebook to sound alarm on funding threatFacebook sends visitors directly to website

153. Humanize your pageThink of Facebook as another destinationThink beyond marketing department Think communityThink engagementOffer opt-in using a form pageBe a valuable source of informationOffer unique CTAs on Facebook not avail on your websiteOffer Customer Support7 Tips for B2B Marketing

154. Facebook Photos (B2B)Folder for Wall Photos

155. Facebook Technical Marketing (B2B)

156. Ciscohttp://www.facebook.com/home.php?#!/Cisco?v=app_120274102075&ref=ts http://www.cisco.comCreate pages for niche audience needsOnline support Career certificationSecurityGeographic locations

157. Keep the Branding AliveMicrosoftStrong call-to-actionGood integration of other Microsoft pages

158. Avayahttp://www.facebook.com/teeseytees?ref=ts#!/avaya?v=wallhttp://www.avaya.com/usa/Be uniqueLocation awareness Convergence

159. HubSpothttp://www.hubspot.comhttp://www.facebook.com/hubspot#!/hubspot?v=app_10442206389http://www.colinalsheimer.com/hubspot-inbound-marketing-case-studySimple, inviting call to action

160. Get Satisfactionhttp://www.facebook.com/getsatisfaction http://getsatisfaction.comhttp://getsatisfaction.com/partners/facebookhttp://techcrunch.com/2010/03/10/get-satisfaction-turns-to-facebook-to-socialize-customer-support/http://mashable.com/2010/03/10/social-engagement-hub/Exceptional customer service is good branding

161. Dellhttp://www.facebook.com/dellhttp://www.facebook.com/delldeals http://www.facebook.com/dellsocialmedia Find more Dell Facebook pages, visit: http://www.dell.com/facebook Target niche audiences

162. Delta AirlinesEngage with othersBook travelShare your ideashttp://www.facebook.com/delta

163. Brand So Your Audience Can Find Youhttp://www.facebook.com/VW#!/search.php?q=vw&init=quick&tas=0.03725964409583504http://www.facebook.com/VW#!/VWJetta?v=infoVolkswagonProductShouldCross-pollinateGeo-targetPages are disconnected

164. Fordhttp://www.facebook.com/fordhttp://www.facebook.com/fordmustangUnveil new productsEngage Fans

165. Audihttp://www.facebook.com/apps/application.php?id=342349437729&v=wall#!/audi?v=app_17037175766 http://www.audiusa.comTop 25 Brands on FacebookMake it easy for your audience to find you

166. Sarasota Memorial Hospitalhttp://www.facebook.com/SarasotaMemorialHospitalhttp://www.smh.comBuild community for your services

167. Sarasota Memorial Hospitalhttp://www.facebook.com/SarasotaMemorialHospitalhttp://www.smh.com

168. Harvard http://www.facebook.com/Harvard?ref=ts&v=app_6009294086http://harvard.edu/ Educate Entertain Enlighten = Engagement

169. US Armyhttp://www.army.mil/http://www.facebook.com/USarmy?v=info&ref=ts#!/USarmy?v=app_4949752878&ref=tsSpeak your audience’s language MarinesNavyAir Force

170. Facebook Is Just One Part of Your Social Marketing Strategy

171. Steelmasterhttp://www.facebook.com/SteelMasterBuildings#!/SteelMasterBuildings?v=app_6009294086http://www.steelmasterusa.comShowcase product

172. BigCommercehttp://www.facebook.com/BigCommercehttp://www.facebook.com/home.php?#!/apps/application.php?id=342349437729&v=wallhttp://www.bigcommerce.com/Engage Community

173. Quaker Oatshttp://www.facebook.com/Quaker http://www.quakeroats.comConnectUse landing pages

174. Buffalo Wild Wingshttp://www.facebook.com/BuffaloWildWingshttp://www.buffalowildwings.com/EngageEngage Engage3 million plus fans

175. Blue Sky Factoryhttp://www.facebook.com/apps/application.php?id=342349437729&v=wall#!/blueskyfactory http://www.blueskyfactory.comAddress your audience’s pain points