Facebook for Business - Women Communicators of Austin

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Want to learn how to use Facebook for Business? This presentation will teach you how to engage with your fans and how to get started with Facebook advertising

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  • Source:http://www.huffingtonpost.com/2013/03/26/mindfulness-practice-skeptics_n_2952965.htmlGetty Images
  • Improves CTRMust be implemented using Power EditorChoose Clicks to WebsiteCreate an Unpublished PostFive call to action buttonsShop NowLearn MoreSign UpBook NowDownloadCan also be used to create a post without an ad – must also be created in Power Editor
  • Facebook for Business - Women Communicators of Austin

    1. 1. FACEBOOK FOR BUSINESS
    2. 2. DOES SOCIAL MEDIA MAKE YOU FEEL LIKE THIS? 2
    3. 3. WHAT YOU ARE GOING TO LEARN TODAY  Why your business should be using Facebook  The 6 BEST Status Updates that Get Fans Talking  Facebook Trends  Facebook Ads  How to Set up a Facebook Ad AND Target the Right Audience  Call to Action Buttons 3
    4. 4. FACEBOOK VS. THE OTHER SOCIAL NETWORKS Facebook 1.19 Billion+ total users Twitter 500 million+ total users Google Plus 500 million+ total users LinkedIn 238 million total users Instagram 130 million total users Pint erest 70 million+ total users 4
    5. 5. 5
    6. 6. THE 6 BEST STATUS UPDATES THAT GET FANS TALKING 6
    7. 7. STATUS UPDATE #1 – GET PERSONAL • Share photos of employees • Use video to introduce a webinar or teleclass 7
    8. 8. STATUS UPDATE #2 – SUPPORT A CHARITY Show your fans you care 8
    9. 9. STATUS UPDATE #3 – BE AVAILABLE TO YOUR FANS – THROW A PARTY! Have a Facebook Friday Party!  Host Q&A Tuesday 9
    10. 10. STATUS UPDATE #4 – LISTEN TO LEARN -ASK QUESTIONS • Ask questions to your fans and listen to their feedback • Post more than 1 image and ask them their favorite – VOTE! 1 2 1 3 2 10
    11. 11. STATUS UPDATE #5 – PROVIDE INSPIRATION • Create quotes using your blog posts, books, etc. 11
    12. 12. STATUS UPDATE #6 – GIVE VALUE & CLOSE WITH A CTA! Ask for the engagement by creating strong Call to Action – LIKE THIS, COMMENT BELOW, WATCH THIS, INSTALL NOW 12
    13. 13. FACEBOOK TRENDS WHAT YOU NEED TO KNOW 13
    14. 14. FACEBOOK IS BECOMING A SEARCH ENGINE GET YOUR PAGE UPDATED - STAT 14
    15. 15. Graph Search 15
    16. 16. FACEBOOK PAPER  A new app that shows your newsfeed in a storyboard format 16 https://www.facebook.com/paper
    17. 17. WHAT’S TRENDING ON FACEBOOK? 17
    18. 18. DONATE BUTTON FOR CHARITIES 18
    19. 19. FACEBOOK ADS – TARGET THE RIGHT AUDIENCE WITH ADS 19
    20. 20. WHO SHOULD USE FACEBOOK ADS? 20
    21. 21. CLICK CREATE AD From the Ad Manager – Click Green Button http://www.facebook.com/advertising 21
    22. 22. #1 MOST EFFECTIVE AD TYPE – PAGE POST ENGAGEMENT AD - NEWSFEED Step 1 – Choose Your Objective 22
    23. 23. HOW TO TARGET YOUR AUDIENCE USING ADS Step 2 – Create Your Ad – Choose Images & Ad Copy 23
    24. 24. HOW TO TARGET YOUR AUDIENCE USING ADS Step 3 – Determine Your Target Audience 24
    25. 25. HOW TO TARGET YOUR AUDIENCE USING ADS Step 4 – Micro-target based on interests 25
    26. 26. HOW TO TARGET YOUR AUDIENCE USING ADS Step 5 – Choose Budget and Bidding Preference Step 6 – Review the Ad and Place your Order! 26
    27. 27. FACEBOOK CALL TO ACTION BUTTONS 27
    28. 28. Contact Information Jen Smith www.jensmithsocial.com jen@jensmithsocial.com (512)922-1615 www.fb.com/JenSmithSocial @JenSmithSocial 28
    29. 29. BONUS SECTION FACEBOOK DEIGN, APPS & RESOURCES 29
    30. 30. FIRST IMPRESSIONS MATTER Cover Image Profile Image App Designs 30
    31. 31. WHO’S DOING IT RIGHT? 31
    32. 32. TIMELINE COVER IMAGE OPTIMIZATION  Update your cover image once a month   Use images that tell a story about your business   This gives your fans the chance to see your business page Feature your products, showcase your employees, etc. Include a link to your website/blog on your cover image 32
    33. 33. USE A PROFILE IMAGE THAT GETS NOTICED 33
    34. 34. DESIGN APPS (AND THUMBNAILS) THAT MATCH YOUR BRAND You can do this using ShortStack.com http://zfer.us/bLiQL Watch my YouTube video on how to get a free app! http://www.youtube.com/jensmithsocialvideo 34
    35. 35. USE FACEBOOK APPS TO CUSTOMIZE YOUR PAGE 35
    36. 36. INTEGRATE EMAIL MARKETING WITH FACEBOOK Integrate your email sing up using a custom app software and link your email provider • Constant Contact • Aweber • MailChimp 36
    37. 37. USE GRAPH SEARCH LEARN ABOUT YOUR AUDIENCE      Find out the interests of your fans. Type in search query: Favorite interests of people who like <your fan page name here> Find out the interests of your competitor’s fans. Type in search query: Favorite interests of people who like <competitor’s fan page name here> Find pages your fans like. Type in search query: Favorite pages of fans who like <your fan page name here> Find out apps used by your fans. Type in search query: Apps used by fans of <your fan page name here> Find out groups joined by your fans. Type in search query: Groups joined by fans of <your fan page name here> 37
    38. 38. FACEBOOK RESOURCE LINKS  Facebook for Business  https://www.facebook.com/business  Facebook Ads   Graph Search   http://www.facebook.com/advertising https://www.facebook.com/about/graphsearch ShortStack Apps (aff link)  http://zfer.us/bLiQL 38
    39. 39. RESOURCES: WHERE & HOW TO GET CONTENT   Blogs, articles, web copy  Textbroker.com  iWriter  Contentdivas.com Creative Content  Fiverr    Graphic Design   Graphic River Quotes (these are great for sharing!)   Great for cover images, ads Other creative content – holidays, whiteboard video, etc. www.behappy,me/generator Editing photos  Pixlr or PicMonkey 39
    40. 40. Contact Information Jen Smith www.jensmithsocial.com jen@jensmithsocial.com (512)922-1615 www.fb.com/JenSmithSocial @JenSmithSocial 40

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