Steve Neil - Social media is an Extension of your Brand story
•
0 likes•378 views
The document provides tips for finding a brand's voice and developing a consistent tone across marketing channels. It encourages brands to choose descriptive adjectives for their personality, write from the customer's perspective using an informal tone, and ensure consistency in messaging. Key steps outlined include finding adjectives to define the brand, writing like you speak to customers, seeing things from the customer's point of view, and maintaining a uniform voice across all channels. The purpose is to help brands develop a clear, distinctive personality and style of communication that will resonate with audiences.
Recommended
Recommended
More Related Content
More from The Tomorrow Lab
More from The Tomorrow Lab (20)
Recently uploaded
Recently uploaded (20)
Steve Neil - Social media is an Extension of your Brand story
- 1. wearethefoundation.co.uk August Twenty19 Social Media is an Extension of your Brand Story A clear way to show off your company’s personality to the world.
- 3. wearethefoundation.co.uk August Twenty19 W H A T A R E W E ? Designers
- 4. wearethefoundation.co.uk August Twenty19 Designers Strategists W H A T A R E W E ?
- 5. wearethefoundation.co.uk August Twenty19 Unicorn W H A T A R E W E ? Designers Strategists
- 7. wearethefoundation.co.uk August Twenty19 “Do you make things look nice? Do you spend more time worrying about nuance and aesthetic than substance and meaning? Do you fiddle with style while ignoring the big picture? Steven Heller, Design Cult
- 8. wearethefoundation.co.uk August Twenty19 “Do you make things look nice? Do you spend more time worrying about nuance and aesthetic than substance and meaning? Do you fiddle with style while ignoring the big picture? If your answers are yes, yes, or yes, you are a decorator.” Steven Heller, Design Cult
- 14. wearethefoundation.co.uk August Twenty19 Promise Product Service/Experience Fulfilment & Loyalty Culture & Environments External & Internal Comms Innovation & Product Development PR Partnerships & Sponsorships
- 15. wearethefoundation.co.uk August Twenty19 Four tips to help you find your brand’s voice...
- 18. wearethefoundation.co.uk August Twenty19 Thinking of your brand’s personality… If it was a celebrity or public figure, who would that be?
- 21. wearethefoundation.co.uk August Twenty19 “Be the brand you always wanted to be” M I N D S E T
- 22. Casual, Humorous + Confident. Plus, Friendly + Insightful. wearethefoundation.co.uk August Twenty19
- 23. wearethefoundation.co.uk August Twenty19 What adjectives describe your vibe and tone?
- 24. wearethefoundation.co.uk August Twenty19 Adorable, Adventurous, Appealing, Artistic, Athletic, Attractive, Bold, Breathtaking, Bright, Busy, Calm, Capable, Caring, Casual, Charming, Cheerful, Chic, Classic, Clever, Collaborative, Colourful, Comfortable, Conservative, Contemporary, Convenient, Cool, Cocky, Creative, Daring, Dashing, Dazzling, Delicate, Delightful, Detailed, Dramatic, Dry, Earthy, Easy, Eccentric, Efficient, Elegant, Elevated, Enchanting, Endearing, Energetic, Ethereal, Exciting, Exuberant, Fabulous, Familiar, Fancy, Fantastic, Fashionable, Festive, Fierce, Flirty, Formal, Fresh, Friendly, Fun, Functional, Futuristic, Glamorous, Graceful, Hip, Historic, Honourable, Impressive, Industrial, Informal, Innovative, Inspiring, Intense, Inviting, Low Maintenance, Lively, Lush, Majestic, Modern, Natural, Nautical, Nifty, Noisy, No-nonsense, Nostalgic, Novel, Old, Organic, Playful, Pleasant, Powerful, Predictable, Professional, Quaint, Quirky, Radiant, Rebellious, Relaxing, Reliable, Retro, Revolutionary, Ritzy, Romantic, Royal, Rustic, Scholarly, Savvy, Secure, Serious, Silly, Sleek, Smart, Soothing, Sophisticated, Stable, Stimulating, Striking, Strong, Stunning, Stylish, Swanky, Tasteful, Thoughtful, Tranquil, Trustworthy, Unconventional, Unique, Upbeat, Urban, Versatile, Vintage, Whimsical, Wild, Witty, Wistful, Youthful
- 25. wearethefoundation.co.uk August Twenty19 Adorable, Adventurous, Appealing, Artistic, Athletic, Attractive, Bold, Breathtaking, Bright, Busy, Calm, Capable, Caring, Casual, Charming, Cheerful, Chic, Classic, Clever, Collaborative, Colourful, Comfortable, Conservative, Contemporary, Convenient, Cool, Cocky, Creative, Daring, Dashing, Dazzling, Delicate, Delightful, Detailed, Dramatic, Dry, Earthy, Easy, Eccentric, Efficient, Elegant, Elevated, Enchanting, Endearing, Energetic, Ethereal, Exciting, Exuberant, Fabulous, Familiar, Fancy, Fantastic, Fashionable, Festive, Fierce, Flirty, Formal, Fresh, Friendly, Fun, Functional, Futuristic, Glamorous, Graceful, Hip, Historic, Honourable, Impressive, Industrial, Informal, Innovative, Inspiring, Intense, Inviting, Low Maintenance, Lively, Lush, Majestic, Modern, Natural, Nautical, Nifty, Noisy, No-nonsense, Nostalgic, Novel, Old, Organic, Playful, Pleasant, Powerful, Predictable, Professional, Quaint, Quirky, Radiant, Rebellious, Relaxing, Reliable, Retro, Revolutionary, Ritzy, Romantic, Royal, Rustic, Scholarly, Savvy, Secure, Serious, Silly, Sleek, Smart, Soothing, Sophisticated, Stable, Stimulating, Striking, Strong, Stunning, Stylish, Swanky, Tasteful, Thoughtful, Tranquil, Trustworthy, Unconventional, Unique, Upbeat, Urban, Versatile, Vintage, Whimsical, Wild, Witty, Wistful, Youthful
- 26. wearethefoundation.co.uk August Twenty19 Adorable, Adventurous, Appealing, Artistic, Athletic, Attractive, Bold, Breathtaking, Bright, Busy, Calm, Capable, Caring, Casual, Charming, Cheerful, Chic, Classic, Clever, Collaborative, Colourful, Comfortable, Conservative, Contemporary, Convenient, Cool, Cocky, Creative, Daring, Dashing, Dazzling, Delicate, Delightful, Detailed, Dramatic, Dry, Earthy, Easy, Eccentric, Efficient, Elegant, Elevated, Enchanting, Endearing, Energetic, Ethereal, Exciting, Exuberant, Fabulous, Familiar, Fancy, Fantastic, Fashionable, Festive, Fierce, Flirty, Formal, Fresh, Friendly, Fun, Functional, Futuristic, Glamorous, Graceful, Hip, Historic, Honourable, Impressive, Industrial, Informal, Innovative, Inspiring, Intense, Inviting, Low Maintenance, Lively, Lush, Majestic, Modern, Natural, Nautical, Nifty, Noisy, No-nonsense, Nostalgic, Novel, Old, Organic, Playful, Pleasant, Powerful, Predictable, Professional, Quaint, Quirky, Radiant, Rebellious, Relaxing, Reliable, Retro, Revolutionary, Ritzy, Romantic, Royal, Rustic, Scholarly, Savvy, Secure, Serious, Silly, Sleek, Smart, Soothing, Sophisticated, Stable, Stimulating, Striking, Strong, Stunning, Stylish, Swanky, Tasteful, Thoughtful, Tranquil, Trustworthy, Unconventional, Unique, Upbeat, Urban, Versatile, Vintage, Whimsical, Wild, Witty, Wistful, Youthful
- 30. wearethefoundation.co.uk August Twenty19 Three/Four Write from the reader’s perspective.
- 34. wearethefoundation.co.uk August Twenty19 What are your values? What makes you different? What do you want others to say about you? How do you improve people’s’ lives? What tone does your audience use with their people? What don’t you want others to say about you?
- 35. wearethefoundation.co.uk August Twenty19 One Find your adjectives. Two Write like you talk. Three Write from the reader’s perspective. Four Be consistent across channels.
- 36. wearethefoundation.co.uk August Twenty19 “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” Abraham Lincoln