• CaratLane.com is one of India’s leading e-
• It offersthelargestcollection ofdiamonds& diamond
jewelry in the country.
• One of the 20 hottest e-commerce sites in India.
• It also has multiple stores in various cities including
Delhi NCR, Mumbai, Chennai, Indore, Kolkata &
(Founder & CEO)
Caratlane celebrated its 7th anniversary by paying an ode to the
#WomenOfMettle TWITTER ENGAGEMENT
The campaign trended right on top on Twitter.
The microsite (7years.caratlane.com) featured informative statistics and nuggets
pertinent to women in India and a TwineSocialplugin that brought
together #WomenOfMettle posts from across Social Media.
• Discover The Jewelry That Is
Perfect For You.
• How To Care For Your
• Bracelet Trends That Are A
Rage This Year.
• 5 Ways To Incorporate
Ethnic Earrings Into Your
• Red Carpet Ready.
• Yahoo News India
• Business Insider
• Economic Times
• Money Control
• Business Standard
• Afternoon DC
AWARDS & RECOGNITION
• eRetailer Of The Year Award (2017)
• Best E-Commerce Growing
Business 2017 Award
• Listed as one of the “Top 20 Hottest
E-Commerce Sites In India” in a
Data Quest/ Sapient Nitro Study.
Ranks on 6th Page
Ranks on 10th Page
Not found even on the
10th page of Google
Keywords Avg. Monthly Search Competition
Wedding Bands For Women 100-1k High
Halo Diamond Ring 10-100 High
Fashion Jewelry Stores 100-1k Medium
How To Clean Diamond At Home 10-100 Low
Sterling Silver Earrings Online 100-1k High
Buy Anniversary Gifts Online 10-100 High
Women’s Fashion Jewelry Online 10-100 High
Custom Pendants Online 10-100 High
Premium Corporate Gift Ideas 10-100 High
• Caratlane doesn’t turn up
for low search keywords
which could be worked on as
there can be an intent to buy
using these keywords.
• This in turn would enhance
•Name : Kaira Kapoor
•Age: 26 years
•Marital Status: Unmarried
•Income: 60,000/- per month
(Works as the Head of Strategy at a Reputed
She is an independent woman & loves shopping
online. Has a special love for diamond rings.
•Regularly reads fashion & lifestyle blogs.
•Active on Facebook & follows jewelry pages on
•Also follows jewelry magazines to stay updated.
•Name: Aahana Chenoy
•Age: 48 years
•Marital Status: Married
•Income: 3L – 8L per month
(Owns a renowned Fashion Boutique)
Has a daughter in early 20s. Regularly visits & conducts
exhibitions. Keeps herself updated with the latest trends. Is a
frequent fashion magazine buyer.
She prefers buying jewelry in stores.
Always yearns to have exclusive jewelry.
Active on Facebook & Instagram.
•Name: Pooja Joshi
•Age: 29 years
•Marital Status: Newly Engaged
•Income: 75,000/- per month
•Holds a high position at the company
•Has to travel for work
•Engaged to a well-educated rich family
•Follows blogs related to jewelry & has a keen interest in reading
•Name: Arun Nair
•Age: 36 years
•Marital Status: Married
•Income: 2.5L per month
•Makes all the major decisions in the house.
•Frequently shops online for his wife & loves to surprise her with
•His wife has a thing for gold. She especially loves to wear
different designs of pendants.
Arun makes sure to gift her a piece of jewelry every month.
7 types of Jewelry
to give the perfect touch to your
everyday office look
• Talk about the monotonous office look.
• Tips on how to style the jewelry.
• Images of gorgeous earring options.
Affordable rings to gift yourself!
(Because you don’t need a man to
get you a Diamond! )
• Embracing independent Women.
• Affordable ring options to buy.
• Link to the Website.
5 ways to give the perfect
ethnic touch to your western
• Connect to the audience who loves the indo-western style.
• Showcase celeb photos.
• Some more tips on Fusion wear.
Hack the bridal look of your
favorite Bollywood celeb &
rock the Shadi Season!
• Talk about the Shaadi Season.
• Different style ideas to dress up.
• Tips to match the perfect jewelry with the outfit.
Know which earrings suits you best
based on your face-cut!
• Talk about the confusion audience have while
selecting the jewelry.
• Talk about the different face-cuts.
• Inform how to match the jewelry with a particular
• Supporting the content with images.
Instagram: 421k Followers
YouTube: 88k Subscribers
• Talks about Beauty & Lifestyle.
• Loves everything related to Fashion &
• Loves experimenting.
What We Want Them To Do: An Instagram Post
Wearing Our Collection.
Instagram: 133k Followers
• Talks about Fashion/Lifestyle/
• Greatest loves- Fashion & Beauty.
• Blogs about diamond jewelry more.
Commercials: 20k – 30k per post
What We Want Them To Do: A Video Post
Unveiling The Latest Collection At Our Store.
Instagram: 421k Followers
Founder Of “loveandotherbugs”
• Fashion & Travel Blogger.
• Loves travelling & exploring fashion.
• Also loves wearing & talking about Indian
clothes & jewellery.
What We Want Them To Do: A Video Post & A
Instagram: 238k Followers
YouTube: 894K Subscribers
• A digital platform only for GIRLS.
• Creates engaging content relating to
Fashion/Lifestyle/Beauty/ Relationships in
the form of articles & videos.
What We Want Them To Do: An Engaging
Video Showing How To Style Our Jewelleries
For Different Occasion.
Instagram: 62.5k Followers
YouTube: 1M Subscribers.
India’s largest & most advanced digital video
destination for Beauty, Style, Fitness, Nutrition
What We Want Them To Do: An Engaging Video
Showing How To Style Our Jewelleries For Different
Let’s Say For Weddings/Festivals .