Top 5 Secrets to Make YOUR Apartment Community Stand Out From The Competition

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If you're like most of us, you realize that having a strong social media presence is a must in today's business world. Chances are, you have a good grasp of the basics, and hopefully you are having fun while managing your brand online! Let's take your social media efforts to the next level!

Erica Campbell Byrum, Director of Social Media for ForRent.com and Homes.com will share the Top 5 Secrets to Make YOUR Apartment Community Stand Out from the Competition.

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  • Ansley
  • AnsleySocial media is still adjusting to cater to a more visually intrigued and voyeuristic society.
  • Ansley
  • Ansley
  • Top 5 Secrets to Make YOUR Apartment Community Stand Out From The Competition

    1. 1. Top 5 Secrets to Make YOURApartment Community StandOut from the Competition Erica Campbell Director of Social Media For Rent Media Solutions & Homes.com @ericacampbell
    2. 2. Agenda• Social Signals• Crowdsourcing• Pinterest• Instagram• Facebook• Ignition Points – Valuable Links• Q&A
    3. 3. Social Signals
    4. 4. 2009
    5. 5. 2011
    6. 6. 2013
    7. 7. POEMSource: http://www.onetoomanymornings.co.uk, graphic: For Rent
    8. 8. Google Search Ranking Factors
    9. 9. Social Signal Ranking Factors• Followers/Likes/Check- • Reputation/Authority/Influence ins/Google+/Shares • Engagement (Klout)• Mentions • Length of time online• Frequency• Topic/Relevancy
    10. 10. Polish & Promote Your Pages •Recruit Fans •Get a Vanity URL www.facebook.com/username Cross Promote: •On Your Website •In Your Emails •In Your Office •Email Signatures •Brochures/Printhttp://developers.facebook.com/docs/plugins/
    11. 11. Google Author Tag & Social Extensions
    12. 12. Crowdsourcing &Creating Content
    13. 13. Crowd·sourc·ing ˈ ȯr-siŋ krau̇d-ˈs Getting a crowd of people to help youwith a task that used to take one person.
    14. 14. Nearly 1,000 photos submitted
    15. 15. Branded Photos
    16. 16. Photo Contest ‘The Coolest Space in Your Place’ Photo Contest
    17. 17. Pinterest Contest Pin It If You Love It • Over 7,400 visits to blog post • 307 boards created • 3,900+ pins • 3,900+ repins
    18. 18. Infographics
    19. 19. Pinterest
    20. 20. The Power of Pinterest
    21. 21. The Power of Pinterest
    22. 22. The Pinterest Audience
    23. 23. Categories & Board Names Top 10 Categories on Pinterest 10 Most Popular Board Names 1. Home (17.2%) 1. For the Home (3.15%) 2. Arts and Crafts (12.4%) 2. My Style (1.97%) 3. Style/Fashion (11.7%) 3. Products I Love (1.86%) 4. Food (10.5%) 4. Books Worth Reading (1.68%) 5. Inspiration/Education (9.0%) 5. Food (1.23%) 6. Holidays/Seasonal (3.9%) 6. Favorite Places & Spaces (1.00%) 7. Humor (2.1%) 7. Recipes (0.75%) 8. Products (2.1%) 9. Travel (1.9%) 8. Craft Ideas (0.74%) 10. Kids (1.8%) 9. Christmas (0.72%) 10. Crafts (0.65%)Source: RJ Metrics
    24. 24. Pinterest:10 Board Ideas
    25. 25. 1. Introduce Your Team
    26. 26. 2. Showcase Your Listings
    27. 27. 3. Resident Testimonials
    28. 28. 4. Lifestyle Content • Seasonal Boards • Apartment Décor – Small Spaces – Closets – Organization • Recipes • Hobbies – Fashion/Style – Sports • Crafts/DIY Projects
    29. 29. 5. Local • Cities • Neighborhoods • Dining Guide • Shopping • Nightlife • Transportation • Events • Entertainment • Schools • Local Businesses • Beauty/Spas
    30. 30. 6. Include Video
    31. 31. 7. Apartment Staging Ideas
    32. 32. 8. Moving Tips
    33. 33. 9. Marketing & Leasing Ideas
    34. 34. 10. Resident Event Ideas
    35. 35. Pinterest:Image Optimization Best Practices
    36. 36. Source: RJ Metrics 2012
    37. 37. Timing of PinsSource: Pinerly Study
    38. 38. Include a Description, Link & Call-To-Action
    39. 39. ‘Pin It’ Button & Bookmarklet
    40. 40. Add Pricing & Hashtags
    41. 41. Creative Board Names & Captions
    42. 42. Curate Content: Run a Contest
    43. 43. Pinterest Resources• PinAlerts: Receive email notifications whenever someone pins something from your website.• Pinerly: Suite of tools to post and measure. Suggests content you should pin.• Curalate: Finds and consolidates comments and conversations. Tracks trends, aids discovery of fans and advocates.• Pinfluence: Measure your popularity on Pinterest and value of each pin.• Repinly: Find the most popular pinners, boards and pins on Pinterest.• PinReach: Understand engagement (repins, followers, pins, likes, comments, trends)• Pinpuff: Find out what your influence and popularity is on Pinterest.
    44. 44. User Insight & Competitive Intel
    45. 45. Instagram
    46. 46. Stories aboutlocations told throughcompelling and beautifulphotographs
    47. 47. Instagram Stats• 90 million Monthly Active Users• 40 million Photos Per Day• 8500 Likes Per Second• 1000 Comments Per Second
    48. 48. How It Works • Snap a photo with your mobile phone • Choose from 20 different filters to transform the image • Tag the photo with a foursquare location • Include a message & use hashtags • ‘Like’ & comment on posts from other users • Search the site & app to discover contentPhoto: http://louisville.styleblueprint.com
    49. 49. Filter Options
    50. 50. Filter OptionsBefore After
    51. 51. Search Users & Hashtags • #love • #tweegram • #instagood • #summer • #me • #instagramhub • #cute • #bestoftheday • #tbt • #iphoneonly • #photooftheday • #igdaily • #intsamood • #fashion • #beautiful • #nofilter • #picoftheday • #food • #girl • #sunset • #igers • #sky • #instadaily • #fun • #iphonesia • #instamood • #follow • #instagramers • #happy • #lol Source: http://web.stagram.com/hot
    52. 52. Engage With Users
    53. 53. What Can Brands Do?• Curate content ranging from loosely brand-related to product-specific• Engage with users to build trust and an online community• Drive traffic back to your website and social channels• Run contests and provide giveaways• Humanize the brand image
    54. 54. Set Up Your Profile • Select your username • Include your logo • Craft a description • Provide a website URL • Follow other users • Recruit residents & staff to follow the brand
    55. 55. Curate Content Nearly 1,000 photos submitted
    56. 56. Curate Content
    57. 57. Instagram Facebook App
    58. 58. Instagram Resources
    59. 59. Brands to Follow for Inspiration• Red Bull • Gucci• Nike • Mashable• Michael Kors • Starbucks• HGTV • MTV• Pottery Barn • Puma• Tory Burch • American Express• Nordstrom • W Hotels• Ann Taylor • ESPN• Tiffany & Co. • ADIDAS• Sharpie • Burberry• Patagonia • Levi’s
    60. 60. Facebook
    61. 61. Source: Hubspot
    62. 62. Use Creative Cover Photos
    63. 63. FRSocial: Cover Photo & Welcome App
    64. 64. Use Milestones for Storytelling
    65. 65. Create Photo Albums
    66. 66. Memes
    67. 67. Branded Quotes
    68. 68. Encourage Interaction
    69. 69. Fill-In-The-Blank Posts Fill-in-the-blank posts generate about 90% more engagement than the average post.
    70. 70. Create Branded Fill-In-The-Blanks
    71. 71. Ask Questions Posts that end with a question have a 15% higher engagement rate.
    72. 72. ‘Pin’ A Post
    73. 73. Star Stories
    74. 74. Ignition Points
    75. 75. Favorite Photo Tools
    76. 76. Ignition Points1. Start your search for your social media ambassador.2. Decide on the themes for your content, create a content calendar & make the promise to post.3. Crowdsource content.4. Create a cohesive branded look for all social profile skins.5. Create some videos & upload photos.6. Promote events, specials & promotions on social media networks.7. Select a unique hashtag.8. Launch a contest.
    77. 77. Valuable Links• Using Visual Social Media To Tell Your Story: http://bit.ly/TyYDGj• Are You Pinterest-ed In a Business Page?: http://bit.ly/WM2mPE• Using #Instagram for Your Community: http://bit.ly/10SbgBF• Learn Effective Strategies on Pinterest {White Paper}: http://bit.ly/Vs5yAp
    78. 78. Follow Me
    79. 79. Q&A

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