This document discusses how to effectively use Twitter and hashtags for business marketing. It provides tips for using Twitter, including setting up your profile with relevant contact details and keywords. It emphasizes growing a targeted follower base by following accounts relevant to your industry and location. The document also discusses strategies for tweeting and retweeting engaging content that provides value rather than overt selling. The overall message is that social media should focus on building relationships and trust over time through helpful, human content.
GEW #WorcestershireHour Twitter Presentation/Training Stuart Allen
Slides from 60 minute presentation/discussion about the use of Twitter for Business. Presentation written and presented by Stuart Allen @StuartAllenFCMI MD of The Sales Performance Company Ltd. The presentation took place at The Hive, Worcester @TheHiveWorcs on 18 Nov 2014. The presentation formed part of The Hive's programme to celebrate Global Entrepreneurship Week.
TBEX North America 2016; Twitter Parties, Heather LopezTBEX
Community, Heather Lopez aka The Social Commerce Mom, founded Bloggin’ Mamas, a national network of over 4000 mom bloggers. She has more than 50,000 engaged followers throughout the US and abroad and was featured in Maria Bailey’s Power Moms book. She has appeared on NBC, MSNBC, NY1 TV, The NY Daily News, The Sun Sentinel, The Miami Herald, PR Week, HITS 97.3 and co-founded the South Florida Parenting Magazine’s Mom Approved Panel. Heather officially began blogging in 1997 and made her way into mom blogging in 2009. Most recently, Heather launched I Love Family Travel to document her families travels.
Helpful Tips, Tools, Resources & Success Stories for non-profit organizations who use social media to promote their nonprofit events, projects and organizations.
This course is designed to help you put the pieces together. If you have a disjointed strategy or no strategy at all this course will help you to navigate your current marketing plan and enhance it with proven social media strategies. This hands-on workshop will enable attendees with the skills to do the following:
· Find targeted content that they can share with their audience
· Connect all their social media outlet to maximize reach
Based on the book, Jab Jab Jab Right Hook by Gary Vaynerchuk, this simple strategy will help set you up for success. If you don't have Gary's book - get it! It's a great resource and what he says makes sense! It sits by my computer, it should sit by yours too!
GEW #WorcestershireHour Twitter Presentation/Training Stuart Allen
Slides from 60 minute presentation/discussion about the use of Twitter for Business. Presentation written and presented by Stuart Allen @StuartAllenFCMI MD of The Sales Performance Company Ltd. The presentation took place at The Hive, Worcester @TheHiveWorcs on 18 Nov 2014. The presentation formed part of The Hive's programme to celebrate Global Entrepreneurship Week.
TBEX North America 2016; Twitter Parties, Heather LopezTBEX
Community, Heather Lopez aka The Social Commerce Mom, founded Bloggin’ Mamas, a national network of over 4000 mom bloggers. She has more than 50,000 engaged followers throughout the US and abroad and was featured in Maria Bailey’s Power Moms book. She has appeared on NBC, MSNBC, NY1 TV, The NY Daily News, The Sun Sentinel, The Miami Herald, PR Week, HITS 97.3 and co-founded the South Florida Parenting Magazine’s Mom Approved Panel. Heather officially began blogging in 1997 and made her way into mom blogging in 2009. Most recently, Heather launched I Love Family Travel to document her families travels.
Helpful Tips, Tools, Resources & Success Stories for non-profit organizations who use social media to promote their nonprofit events, projects and organizations.
This course is designed to help you put the pieces together. If you have a disjointed strategy or no strategy at all this course will help you to navigate your current marketing plan and enhance it with proven social media strategies. This hands-on workshop will enable attendees with the skills to do the following:
· Find targeted content that they can share with their audience
· Connect all their social media outlet to maximize reach
Based on the book, Jab Jab Jab Right Hook by Gary Vaynerchuk, this simple strategy will help set you up for success. If you don't have Gary's book - get it! It's a great resource and what he says makes sense! It sits by my computer, it should sit by yours too!
As marketing shifts from advertising and outbound efforts to inbound efforts based on service, we're fast learning that self-centered-growth is expensive, laborious, and unsustainable. In her INBOUND 2014 Inbound Experts talk, Laura Fitton shows how to combine influence, relationships and customer centricity to achieve organic, sustainable, accelerating growth.
Serve others. Tell stories. Move the center
1. Influence:
- Attract & Serve
- 5 Quick tips
2. Relationships:
- Nurture and develop
- Tell your story through the stories of others
3. Customer Centric Growth
- Put the customer in the center of everything
- Only connect
The Art of Networking & Effective RequestsScott Robinson
5.16.13 RISE Week Austin, TX 10AM Presentation at TechRanch. Session:
Austin allows you the opportunity to meet a lot of people. Our community is so supportive that it's common a complete stranger will take you up on a coffee invite to help you in any way they're able. But the process leading up to and following can get pretty cloudy for all involved. And if you aren't smart about how you reach out, you can needlessly waste serious time and your reputation capital in the process. In this session, I'll share the techniques I've developed over my career to get the meeting you want in the most efficient way possible that sets up your interaction to be meaningful, and the relationship footing on a level ground. You'll learn how to better position yourself, your product or service, and remain relevant before during and after meeting someone. How to add value you didn't know possible, and how to become well regarded for doing the simple little things beyond meeting someone that 99% of entrepreneurs don't do.
Whether a startup less than a year old or a huge company with a 25-year history: at any point, and in our day and age, every organisation need a social CEO.
One might think that only once a company reaches 100 million users or decides to set a date for its IPO is a social CEO born and needed. But all companies start with 0 customers, and story telling is a very important aspect not only when attracting users, but also when raising money or getting press coverage.
That’s why we propose that nowadays, no company survives its first phase or adapts to the new social media landscape without a social CEO. The power of one individual with an idea, who can ask us for help, who can explain why they are devoting their life into a project or – indeed – why we should care – might be the difference between making or breaking it.
The social CEO might be a natural. Or s/he may be constructed by a clever team. However they came to be, it is him/her signing the welcome message, making sure to personally ask for customer feedback, to keep the users updated on the company’s big decisions. S/he is not afraid of being the public face and voice of the company. S/he sees the importance of answering customers personally, and realises the opportunities social media engagement brings to the table. Not only that: social CEOs set an example for the whole company, delivering to employees the holistic communications approach from day 1.
The examples set by Brian Chesky of Airbnb, Jason Goldberg of Fab.com, Ryan Holmes of Hootsuite or Joel Gascoigne of Buffer (to name just a few), should inspire other entrepreneurs to open their phisical and virtual offices to the public for the sake of their company. It might for some be a question of style; we rather see it as a question of survival and keeping up with this new era of bidirectional communication. Everyone wants to speak to the manager and getting his or her time and attention is what earns the respect, loyalty and advocacy all companies are striving for.
In this workshop, a selection of social CEOs will discuss their reasons to invest time and effort in this trend, the benefits they got from adopting it and who they consider their favourite social CEOs.
Want to pitch reporters and understand audience passion points better? With Pinterest, you can do that and more!
See “Pinterest Marketing: An Hour a Day” author Jennifer Cario's presentation about why Pinterest's inherent traits and new year updates make it a must for PR pros.
Use modern day social media to grow your audience and brand in real estate. Agents have a great opportunity to connect with buyers and sellers when using social media well
Build Your Social Strategy in 30 Minutes - WOMM-ULikeable Media
This session was an interactive workshop at WOMM-U focused on building your brand's social media strategy. Through a variety of brainstorming sessions, practicums, and activities, attendees walked away with an actionable plan for your brand's social media complete with KPIs, voice strategy, crisis management, response guidelines, and more. Each participant created a personalized social strategy for their brand. Led by Likeable Media employees Cara Friedman, Project Director, and Frank Emanuele, Account Manager.
Facebook Fails and Instagram Tales - The Tomorrow Lab PresentsThe Tomorrow Lab
Social media was the topic of the day at our latest digital marketing event in Belfast, as our social media executive Jess Orr discussed Facebook Fails and Instagram Tales with the room. Check out Jess's slides here and get in touch if you have any questions regarding your own social media activity.
As marketing shifts from advertising and outbound efforts to inbound efforts based on service, we're fast learning that self-centered-growth is expensive, laborious, and unsustainable. In her INBOUND 2014 Inbound Experts talk, Laura Fitton shows how to combine influence, relationships and customer centricity to achieve organic, sustainable, accelerating growth.
Serve others. Tell stories. Move the center
1. Influence:
- Attract & Serve
- 5 Quick tips
2. Relationships:
- Nurture and develop
- Tell your story through the stories of others
3. Customer Centric Growth
- Put the customer in the center of everything
- Only connect
The Art of Networking & Effective RequestsScott Robinson
5.16.13 RISE Week Austin, TX 10AM Presentation at TechRanch. Session:
Austin allows you the opportunity to meet a lot of people. Our community is so supportive that it's common a complete stranger will take you up on a coffee invite to help you in any way they're able. But the process leading up to and following can get pretty cloudy for all involved. And if you aren't smart about how you reach out, you can needlessly waste serious time and your reputation capital in the process. In this session, I'll share the techniques I've developed over my career to get the meeting you want in the most efficient way possible that sets up your interaction to be meaningful, and the relationship footing on a level ground. You'll learn how to better position yourself, your product or service, and remain relevant before during and after meeting someone. How to add value you didn't know possible, and how to become well regarded for doing the simple little things beyond meeting someone that 99% of entrepreneurs don't do.
Whether a startup less than a year old or a huge company with a 25-year history: at any point, and in our day and age, every organisation need a social CEO.
One might think that only once a company reaches 100 million users or decides to set a date for its IPO is a social CEO born and needed. But all companies start with 0 customers, and story telling is a very important aspect not only when attracting users, but also when raising money or getting press coverage.
That’s why we propose that nowadays, no company survives its first phase or adapts to the new social media landscape without a social CEO. The power of one individual with an idea, who can ask us for help, who can explain why they are devoting their life into a project or – indeed – why we should care – might be the difference between making or breaking it.
The social CEO might be a natural. Or s/he may be constructed by a clever team. However they came to be, it is him/her signing the welcome message, making sure to personally ask for customer feedback, to keep the users updated on the company’s big decisions. S/he is not afraid of being the public face and voice of the company. S/he sees the importance of answering customers personally, and realises the opportunities social media engagement brings to the table. Not only that: social CEOs set an example for the whole company, delivering to employees the holistic communications approach from day 1.
The examples set by Brian Chesky of Airbnb, Jason Goldberg of Fab.com, Ryan Holmes of Hootsuite or Joel Gascoigne of Buffer (to name just a few), should inspire other entrepreneurs to open their phisical and virtual offices to the public for the sake of their company. It might for some be a question of style; we rather see it as a question of survival and keeping up with this new era of bidirectional communication. Everyone wants to speak to the manager and getting his or her time and attention is what earns the respect, loyalty and advocacy all companies are striving for.
In this workshop, a selection of social CEOs will discuss their reasons to invest time and effort in this trend, the benefits they got from adopting it and who they consider their favourite social CEOs.
Want to pitch reporters and understand audience passion points better? With Pinterest, you can do that and more!
See “Pinterest Marketing: An Hour a Day” author Jennifer Cario's presentation about why Pinterest's inherent traits and new year updates make it a must for PR pros.
Use modern day social media to grow your audience and brand in real estate. Agents have a great opportunity to connect with buyers and sellers when using social media well
Build Your Social Strategy in 30 Minutes - WOMM-ULikeable Media
This session was an interactive workshop at WOMM-U focused on building your brand's social media strategy. Through a variety of brainstorming sessions, practicums, and activities, attendees walked away with an actionable plan for your brand's social media complete with KPIs, voice strategy, crisis management, response guidelines, and more. Each participant created a personalized social strategy for their brand. Led by Likeable Media employees Cara Friedman, Project Director, and Frank Emanuele, Account Manager.
Facebook Fails and Instagram Tales - The Tomorrow Lab PresentsThe Tomorrow Lab
Social media was the topic of the day at our latest digital marketing event in Belfast, as our social media executive Jess Orr discussed Facebook Fails and Instagram Tales with the room. Check out Jess's slides here and get in touch if you have any questions regarding your own social media activity.
Want more Customers? ... Give them a HUGOla Agbaimoni
What is a Business HUG
HUG =
Hear
Understand and
Give back incredible value
HUGS In General
What is required to get a HUG in the real world
Know
Like
Trust
Your Business Hug is your relationship marketing strategy designed to foster customer loyalty, interaction and long-term engagement.
Rationale
The customer really is always right and he/she now has more power than ever before to exercise being right!
Today customers choose where to spend their hard earned cash based on their ‘relationship’ with the company in question.
Benefits of being HUG-able
Builds your bottom line by
Increased word-of-mouth activity
Repeat business
Customers willing to provide their information
The great thing about a HUG is if you give a good enough Hug you will always get a Hug back.
When a customer Hugs you back it will always lead to:
More strangers becoming prospects
More prospects turning into leads
More leads converting into customers and
More customers becoming raving fans
How to HUG your customers?
Start by HEARING what your customers are saying
Who are your customers?
Listen
Engage
Survey
UNDERSTAND what this means for your business
The so what...
How are you the solution?
How are you Standing out in the crowd?
GIVE back incredible value
Convenience: Make your product/service more convenient to access or pay for
Speed: deliver the product or service faster than your competitors
Education and training: be a thought leader, the go to person
Eliminate risk: Transfer risks from the customer to your business
Quality: provide a high-quality services/products.
Safety and security:
Buzz & Boost Your Events on Social Media by Marijke Hoos #smmcurSocial Media Matters
Facebook events can definitely help (in a big way) the boost of your event.Marijke Hoos teaches how to reach your target group by using the correct tools & content.
Learn why this presentation (all new for 2014) is one of the National DMA’s top 5 “Back by Popular Demand” presentations the last 4 years running….
Do you know…The 9 Immutable Laws of Social Media Marketing?
Do you manage… The 8 stages of Social Media Engagement (and disengagement)?
What is… The State of Social Media Marketing 2014?
Details:
To be successful in social media marketing one must understand the rules. These 9 laws provide context for what to both expect via Social Marketing and how to engage, build an engaged fan base and also drive sales.
Social Media is getting more fragmented and its becoming harder to engage. Get the ammunition you need to engage fans and drive social media ROI in 2014!
Unique case studies will be presented as an example of how to successfully use the 9 laws…
In this informative session Jim Gilbert, author for ROI Magazine, President of the FDMA and former direct marketing professor will take you through example packed case studies including how The Fresh Diet went from 94 fans to 60,000 likes, and their secrets for driving engagement, FANaticism and sales.
Are you using social media for the good of your business?
There may be a few things you are missing such as:
1) Does you about section captivate your ideal client?
2) Are you overselling?
3) How do you use social media to build relationships? (This is super important)
4) Learn how to have fun with social media and stop dreading the "obligation" to post.
Make your social media work for the good of your business!
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Social media can work for non-sexy brands, products & services too! Learn to make social media work for businesses that aren’t very social. Get content ideas and examples.
How to Build a Vibrant Community on TwitterMarketo
With over 300 million active users, brands can no longer afford to ignore Twitter. Watch Madalyn Sklar, host of the #TwitterSmarter and #SocialROI chats, for this actionable webinar to learn how to create standout content that drives engagement, grows your following, and connects you with a wider, more like-minded audience.
How to Rock Your Social Media EngagementEric Metelka
What is the right way to engage your audience on different platforms? How often should you be posting new content? How does the Google+ algorithm work? With interactive case studies, we'll explore how your startup can maximize its exposure on each social media platform you post on. If you want to go deep on Facebook, twitter, LinkedIn, Google+, and Pinterest, this class is for you.
Boost turnout to your fundraiser (and ultimately raise more money) by streamlining volunteer efforts, employing strategic social media strategy, and encouraging school parents to use Bing in the Classroom!
Grow Your Business Using Social Media MarketingRobyn Cavallaro
Discover the power of Social Media Marketing for your business. Perfect for the small business owner need a quick summary of social platforms and how to use them effectively.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
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A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
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6. STUART ALLEN
2017 Worcestershire LEP
Outstanding Contribution Award
2018 Wonderful Worcestershire
Awards
Lifetime Achievement Award
7. STUART ALLEN
I’M NOT A SOCIAL MEDIA
MARKETING “EXPERT”. I AM JUST
A BUSINESSMAN THAT HAS USED
SOCIAL MEDIA (TWITTER &
LINKEDIN) TO EFFECTIVELY BUILD
MY PERSONAL AND BUSINESS
BRANDS & GENERATE LEADS…
…And I started
#WorcestershireHour in 2013!
11. #WorcestershireHour is an example of a
‘hashtag’…
“A hashtag is a type of tag used
on social media sites such as Twitter,
allowing users to apply a tag (or tags)
making it possible for others to easily find
messages with a specific theme or
content.”
12. #WorcestershireHour
A twice weekly* LIVE virtual
networking event bringing the
businesses, charities and
communities of Worcestershire
together. Our theme is..
Keep It Local
*Mondays 8-9pm & Wednesdays 12-1pm
13. #WorcestershireHour
Started on Bank Holiday Monday,
6th May 2013, so it is now 6 years
2 months old!
I’ve NEVER missed a Monday!
Keep It Local
*Mondays 8-9pm & Wednesdays 12-1pm
15. #WorcestershireHour
Last 30 days
#WorcestershireHour
5 million unique accounts reached
269 million page impressions
40,000 tweets
3,447 unique users
To provide context: The population of Worcestershire is 500,000 and not all of them are on Twitter!
16.
17. • If you only ever visit once in a blue moon you will never become one of the crowd!
• If you don’t engage with people you will always be drinking alone!
• If you wait for someone else to buy you a drink you will die of thirst, be proactive!
• Not everyone will be your ‘kind of person’, look for those that are!
• Best to avoid any conversations around politics and religion!
• Stick to the rules & don’t upset the Landlord or you might get banned! ;-)
26. Why are we on Twitter?
• To promote?
• To raise awareness?
• To engage?
• To be found?
• To build trust?
• To network?
• To generate leads?
WHAT DO ALL 5 PROFILES LACK?
27. Why are we on Twitter?
YOU MUST ADD CONTACT DETAILS TO
YOUR PROFILE BUT DON’T ADD THEM
TO YOUR WRITTEN BIO!
• Add email address/phone to
background image.
• Or add phone number to
location.
• Add a ‘call to action’ to invite
contact.
29. Twitter Search
• Does not recognise location
therefore you must add your
town/city to your written bio!
• Add as many ‘key words’ or
phrases to your bio as possible
(THINK GOOGLE).
• Don’t repeat your business name
if it is listed above.
31. What’s YOUR Twitter
Strategy?
It will depend upon your:
• Business Sector?
• Location of Target Customers?
• Product/Service?
• B2B (business services) or B2C (retail)?
• Time?
• Motivation?
32. What’s YOUR Twitter
Strategy?
It will depend on whether you want to:
• Sell directly?
• Drive traffic to web site?
• Show capability?
• Educate?
• Network?
• Promote specific events?
• GROW FOLLOWERS!
33. WHAT ABOUT OTHER
SOCIAL MEDIA PLATFORMS?
Success on social media is about results, NOT about being seen
everywhere!
Success is getting the results I need and want, using the LEAST
number of platforms!
My social media strategy revolves around Twitter, LinkedIn & Blog
Writing!
35. Think about your target
market, in terms of
demographic and location.
What Twitter accounts
would those people follow?
Visit those accounts and look
at their follower lists.
Proactively follow relevant
accounts
They will be notified by
Twitter of your follow and
will look at your profile. If
they see relevance and have
TRUST, they will follow back.
36. FOLLOWER TIPS
• Chose a small number of key accounts that
will target for relevant followers
• Visit those accounts once a week to follow
their new followers
• Build slowly but consistently – Twitter does
not like bulk follows
37. FOLLOWER TIPS
• If people haven’t followed you back after 4
weeks unfollow them!
• Following people during LIVE hours usually
gets an immediate follow back.
• You are not Lady Gaga!
43. In my experience blatant advertising
doesn’t work on social media & it’s very
easy to block or ignore.
Social Media
Marketing
44. • Subtle
• Informative
• Demonstrates expertise
• Human
• Interactive
• Demonstrates empathy
Social Selling
45. • Share useful information
• Before and after pictures
• Client testimonials
• Charity involvement
• Business and staff news
Social Selling
46. Over time people will:
• Learn who you are and what you do?
• Build trust/confidence in you and your
brand.
• See how other people interact with you.
• Use or recommend you.
Social Selling
47. DO NOT:
• Try to sell – Tweet to GIVE not to GET!
• Pretend to be there when you are NOT!
• Over automate!
• Tweet when highly emotional or drunk!
Social Selling