This document provides an overview of Adam Broetje and his company Odd Dog Media. It discusses Adam's background, including his education at University of Colorado and 8 years of experience in digital marketing. It then outlines Odd Dog Media, which Adam founded in 2008 to provide holistic digital marketing services locally and internationally. The bulk of the document discusses modern marketing methods, focusing on tying together a website, search engine optimization, reviews, and social media to provide information to customers and drive them to convert on a company's website. It provides specific tips in these areas that businesses can implement today.

2. Adam Broetje

3. Adam Broetje
•University of Colorado at Boulder

4. Adam Broetje
•University of Colorado at Boulder
•8 years in Digital Marketing

5. Adam Broetje
•University of Colorado at Boulder
•8 years in Digital Marketing
•Self taught designer & developer

7. Odd Dog Media

8. Odd Dog Media
•Founded in 2008

9. Odd Dog Media
•Founded in 2008
•Holistic Digital Marketing

10. Odd Dog Media
•Founded in 2008
•Holistic Digital Marketing
•Local, brick & mortar, to international software

11. The principles of marketing haven’t
changed...
just the methods in which we
communicate it.

12. Most marketing is “Push Marketing”

13. It’s an interruption, forces us outside of what we want.

14. How People Buy Today
1) Realize a need
2) Investigate options
3) Ask our friends
4) Seek out experts
5) Learn everything
6) and finally...buy

15. People want information

16. What matters to you...
•Foot Traffic
•Leagues
•Parties
•Concession Sales
•Alcohol Sales

17. Information they’re looking for
•Something fun with the guys
•A sport to play after work
•Birthday party for 15 year olds
•A night out close to home
•Something fun to do downtown
•A great date idea
•A bowling league

18. Where are they looking?
•Search Engines
•Review Sites

19. What’s finding them?
•Social Media
•Facebook Photos
•Texts from friends
•A daily deal
•Coupons

20. You want one thing...they’re
looking for another.
They’re searching in one
area...you’re trying to find
them somewhere else.

21. How to tie it together?

22. #1 Your website
is your core.
•Everything should drive here
•Typically their first impression
•Where you’re allowed to sell
•Your online property
•Google Analytics
•Code!
•Found in search engines

23. #2 Conversion
•Show them a map!
•Phone number
•Email signup
•Add on a social channel

24. #3 Search Engines

25. #3 Search Engines

26. #3 Search Engines

27. #3 Search Engines

28. #3 Search Engines

29. #3 Search Engines

30. #3 Search Engines

31. #3 Search Engines

32. #3 Search Engines

33. #3 Search Engines

35. #3 Search Engines
•Local is key. Local is mobile.
•Business registration is required
•Consistency of citations
•Social Media now impacts Search
•Organic & Paid - Measure
•Drive to your site!
Search engines are a business.

36. #3 Search Engines

37. #4 Review Sites
•Quality > Quantity
•Reviews impact search
•70% trust online reviews
•Protect your brand
•Drive to your site!

38. #5 Social Media
STOP SELLING!!
•The ultimate “word of mouth”
•Discovery prior to interest
•Media is key - Zuckerberg had it right
•If it’s important to social, then search
thinks it’s important too!
•Drive to your site!

39. Tying it all together

40. Things you can do today

41. #1 Website
Get out of the way of the sale!
•Add a map
•Add a phone number - in text
•Offer email signup - incentivize!
•Show off social channels
•What does your design say about you?
•Add great content! Get a blog!
•Google Analytics

42. #2 Search
•Check your search rankings (OpenSiteExplorer.com)
•Get your content shared on social media
•Have your site’s code tuned up
•Check your citations

43. #3 Reviews
•Monitor the review sites
•Respond immediately
•Setup Google alerts for your brand name

44. #4 Social
•Encourage interaction = word of mouth
•Media if you can
•Get creative and have fun
•Contests and incentives

45. Provide information.
Be easily found.
Then convert.

46. Secret bonus tip!

47. Facebook Ads
Men
Age 21-60
Seattle Area (50 mile radius)
Who like bowling
2,740