How To Make Sure Your Brand Is Dressed To The Nines

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Special Guest: Jessica Berlin, Social Media Manager at American Eagle Outfitters

Managing the social presence for American Eagle Outfitters, Inc., a leading global specialty retailer with over 8 million Facebook fans, Jessica Berlin knows how to navigate the social retail space like few others do. She will share her insight into how to put your brand front and center and turn your customers into enthusiastic fans through engaging content.

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  • Give us a little insight into your interesting background?You started with Cirque du Soleil. What knowledge and experience did you bring with you over to AEO?What exactly do you do for AEO?
  • How do you approach social marketing for AEO?What things do you have to keep in mind?Are there any obstacles or challenges you face?Where does your content come from?
  • How do you balance integrating the AEO brand into the equation without turning off your fans?
  • Could some of the tactics you have mentioned work for a small business?
  • Do you have any tips or tricks you could share with our audience in regards to being more efficient with their social media efforts?
  • We are going to field questions for you to answer.
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  • How To Make Sure Your Brand Is Dressed To The Nines

    1. 1. Special Guest Jessica BerlinSocial Media Manager American Eagle Outfitters @jessberlin
    2. 2. • Let’s Learn A Little About Jessica• How Do You Approach Social Marketing?• How Do You Integrate The Brand?• Could These Tactics Work For SMBs?• Tips and Tricks• Q&A?• Resources
    3. 3. Jessica Berlin @jessberlin
    4. 4. •••
    5. 5. • http://www.ae.com/web/index.jsp• http://pinterest.com/americaneagle/• https://www.facebook.com/americaneagle• http://www.youtube.com/user/americaneagle• http://www.twitter.com/jessberlin• https://www.facebook.com/jessberlin• http://www.linkedin.com/in/jessicaberlin

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