This is a presentation regarding the social vision of the company know as 20/20 Vision Photography run by Tracy Brock. You can find her using the following URLs: http://www.eventphotographyinbirminghamal.com, http://2020vision.photoreflect.com, and many more

1. The Social Vision
Stacy Brock

2. Vision Photography
• Stacy Brock
• StacNic7@fullsail.edu;
(205)-518-6231
• Vision Photography or 20/20
Photography
• http://
www.eventphotographyinbir
minghamal.com

3. Vision (20/20) Photography is a local photography
company run by Tracy Brock that specializes in
events such as weddings, funerals, graduations, baby
showers, etc. The company also sells vintage and
uplifting images.

4. Target Audience
The target audience for 20/20 Photography is young
professional adults that need photos for personal
events or events at the work place. I believe this
audience would likely be on Facebook and Pinterest
as their main social media platforms

5. Customer Profiles

6. Customer Profiles (cont.)

7. Goals
The primary goal of Vision photography is to create
brand awareness through the use of various social
media platforms such as Facebook and Pinterest. This
alines with the target market as they frequently use
social sites to get social proof about brands they have an
interest in. 20/20 secondary goal is to create some lead
generation. Not only do we want buyers to be aware of
our services but we want them to want to purchase our
pictures and services for friends and family.

8. Primary Call To Action
• 20/20 wants to create brand awareness by having
customers subscribe to our e-mail newsletters and
purchase a product.

9. Secondary Call To Action
• Vision photography wants customers to comment,
like and share their content with others on social
media after a purchase.

10. Social Channels
• Facebook
• Because the demographic is likely to use this site for social proof
• Pinterest
• Users will pin our photos and get ideas about their events and
create brand awareness
• Twitter
• Users can post about their experience with out creating lead
generation via word of mouth.

11. Metrics
• Email opt-ins
• For those that opt-in to our 20/20 newsletter
• Likes (hearts), comments, and shares (retweets)
• See how people interact with our brand via social
media.

12. Competitors
• Spindle Photography
• Chad Riley Photo
• Stephanie Fisher
Photography

13. Spindle Photography
• Facebook
• The owner of Spindle uses this platform to
talk about what she’s currently doing and
keeping follows up-to-date.
• Pinterest
• Kelly post ideas about weddings on this
platform such as
• calligraphy
• engagement lifestyle
• hairstyles
• fashion
• etc.

14. Chad Riley Photo
• Facebook
• Chad only seems to post their
photography on this
platforms.
• They seem to have small
contests.
• Instagram
• It’s the same thing for this
platform.

15. Stephanie Fisher Photography
• Facebook
• On Facebook this company often
brags about how much fun they
had with some couples or
children.
• They’re also running a Easter
campaign for children.
• Pinterest
• On this site they post
photography and ideas/inspiration

16. Successful Campaigns
• Jarvis Digital Photography
• Coconut Bliss
• Jamaicans Music
• National Geographic
• Offbeat Brides
• Marc Jacobs

17. Jarvis Digital Photography
• The best campaign for any
brand is to freely share your
resources with your followers.

18. Coconut Bliss
• Make strategic use of contests and
partnerships
• 20/20 could start a partnership
with the Birmingham Art Crawl.
• 20/20 tweets/posts that people
should come out to the Art
Crawl
• The Art Crawl gets more visits.

19. Jamaicans Music
• While this is obvious a lot of
business forget to
• Give visitors lots of
opportunities to connect socially.
• Provide consumers reasons for
visiting
• Photos
• Contest
• Valuable content

20. National Geographic
• Nat Geo launched a contest on
Facebook where fans can
experience the thrill of having
their own photo on a National
Geographic magazine.
• 20/20 could do something
similar by allowing fans to post
photos in order to win being the
page’s cover on Facebook
• Instead of winning a trip
they’ll win a mini photoshoot.

21. Offbeat Brides
• This companies Pinterest is full of not only
their content but wedding information and
inspiration.
• 20/20 should do the same, but with all
events
• Baby showers
• Graduations
• Bridal showers
• Engagement photos
• Birthdays
• etc.

22. Marc Jacobs
• Jacobs took to Twitter to
announce his #CastMeMarc
casting call, which encourages
fans to submit their best
photos in the hopes of
becoming the brand's newest
face.”
• This could help the company
get new models for some of
her inspirational photo ideas
and to get more exposure.

23. Social Intention

24. Facebook
• On this channel 20/20 Vision Photography can post
the stereotypical post about enjoying their client,
but they should also continue to post about the Art
Crawl, freely post resources (e.g. how to take great
photos on a phone), add social links to all sites,
conduct contest, etc..

25. Pinterest
• Use organized pin boards to inspire consumers
regarding all events they photograph.
• Pin great places for wedding, bridal, shower
photoshoots
• How to get great photos of children/dogs.
• Etc.

26. Instagram
• Have people share their photos for a chance to be
apart of a local photo shot with 20/20 Vision
Photography.

27. Cross Promotion
• Have 20/20 post about how
the photo contest are going on
Instagram on Facebook.
• Ask users to post how
Pinterest ideas turned out on
the Facebook page.

28. Influencers
• Birmingham Art Crawl (#BhamArtCrawl)
• because their events showcase different artist in the Birmingham area as well as
potential clients
• Allow us to come to their shows the first Thursday of each month
• More people will come to their events to see other clients plus a $20 compensation
• ArtPlay
• due to their use of inspirational images to uplift others in the Birmingham area.
• feature us at their art panel about how pictures tell stories.
• they get discussion about how art is made and how it can sometimes tell a story from
a valued source

29. Editorial Calendar for May

30. Sample Social Post

31. Facebook
• Facebook posts will mostly show how the photographer
• Enjoyed their clients
• uses raffle tickets to get clients to come out
• These posts are relevant to Facebook because
• it’s more text-based than the other platforms
• users are used to contest/winning.

33. Pinterest
• These social post are most photo based packed with tons of
inspiration
• 80% of Pinterest users are women who
• are mothers
• wives
• engaged
• pet owners

35. Instagram/Twitter
• Both platforms do better with more images an less
text
• There you can tweet/post about popular contest
• Enter to win a change to win a photoshoot (of any
kind. e.g. maternity, engagement.) or to be our
pages background for the month

37. Amplification Strategies
• Let people know who Vision Photography’s influencers are
• Give credit where it’s due for both the #BhamArtCrawl and ArtPlay beyond the monthly post before the crawl.
• Ask influencers to help
• Ask them about to post tips and tricks for the everyday artist.
• Extract shareable content from vision photography’s blog
• Share tweet able snippets
• Enable click-to-tweet
• Use hashtags appropriately
• Use popular and relevant hashtags in all social media post on twitter and Facebook.
• Use up to 30 hashtags for optimal exposure
• Be consistent across platforms
• Post similar content on each platform
• Be unique to each platform and your brand

38. Budget & Ad Copy

39. Facebook

40. Pinterest