The document discusses using LinkedIn for marketing and provides tips for getting started with sponsored updates on the platform. It notes that LinkedIn has over 400 million users, is the top referral source, and content can reach 20% of a user's followers. The document then recommends preparing by researching the target audience, setting up a mobile-optimized website and landing page, and creating content with headlines, calls to action, and formats suited for mobile consumption.

1. Sponsored Updates
Sean Jackson, Rainmaker Digital
Pubcon Austin May 2016

4. @seanthinks

6. Why LinkedIn?

7. 400+ Million Users
#1 Referral Source
20% Follower Reach
High Income Demo

15. Too expensive?

17. How to start…

18. “ By failing to prepare, your
are preparing to fail.”

19. Sponsored Updates
Audience Research Site SetupContent Ideas

20. Sponsored Updates
Audience Research

21. https://www.linkedin.com/topic/content-marketing

26. Content Ideas
Sponsored Updates

27. #1 Headlines
#2 Call To Action
#3 Mobile Consumable

30. Sponsored Updates
Site Setup

31. Mobile First
Landing Page

32. And one more thing…

34. 414-11
MYLINK
MYLINK

35. @seanthinks