LinkedIn Sponsored Updates for Content Marketers

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The document discusses using LinkedIn for marketing and provides tips for getting started with sponsored updates on the platform. It notes that LinkedIn has over 400 million users, is the top referral source, and content can reach 20% of a user's followers. The document then recommends preparing by researching the target audience, setting up a mobile-optimized website and landing page, and creating content with headlines, calls to action, and formats suited for mobile consumption.

Marketing

Sponsored Updates
Sean Jackson, Rainmaker Digital
Pubcon Austin May 2016

400+ Million Users
#1 Referral Source
20% Follower Reach
High Income Demo

“ By failing to prepare, your
are preparing to fail.”

Sponsored Updates
Audience Research Site SetupContent Ideas

https://www.linkedin.com/topic/content-marketing

#1 Headlines
#2 Call To Action
#3 Mobile Consumable

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