Digital marketing, SEO, SEM Campaign, Keywords popularity, how to make campaign for greater reach, Budget allocation for digitalk campaigns, social media campaign, consumer insight, hashtags, content, SEO audit
Retailers need to understand how to target customers in the right way and customers need retailers to understand them and offer them something at value all the time. OmniChannel retailing is the ultimate solution for retailer to connect with their customers and provide them with outstanding customized experience.
Join our Social Learning Network:
http://www.openthinking.ae
About Swiggy-Swiggy is a food ordering and delivery company based out of Bangalore, India. Swiggy was inspired by the thought of providing a complete food ordering and delivery solution from the best neighbourhood restaurants to the urban foodie. A single window for ordering from a wide range of restaurants, we have our own exclusive fleet of delivery personnel to pickup orders from restaurants and deliver it to customers .
About IIDE-The Indian Institute of Digital Education (IIDE) evolved from the need for digitally skilled resources in India. All businesses in India are transitioning to the Digital Space for effective business. This has led to a high rise in demand for digitally skilled resources.
The current Indian Education system ignores this demand and is unable to cater to the needs of new businesses. IIDE is catering to this industry requirement and creating future digital entrepreneurs. To create quality output, educational houses need to have world class mechanisms and IIDE has adopted just that.
Same day delivery process & impact. How Operation management & six sigma use in the same-day delivery process. IIM Raipur group presentation by (group 3)
Mobile App Digital Marketing Strategy ExampleMike Ncube
Download this digital marketing strategy for a mobile app startup to help guide the creation of your own strategy.
It covers all essentials of a plan including market analysis, objectives, target markets, competitors, promotions mix and more.
Visit my site http://www.mikencube.co.uk for more tools to help you with your digital marketing strategy.
Retailers need to understand how to target customers in the right way and customers need retailers to understand them and offer them something at value all the time. OmniChannel retailing is the ultimate solution for retailer to connect with their customers and provide them with outstanding customized experience.
Join our Social Learning Network:
http://www.openthinking.ae
About Swiggy-Swiggy is a food ordering and delivery company based out of Bangalore, India. Swiggy was inspired by the thought of providing a complete food ordering and delivery solution from the best neighbourhood restaurants to the urban foodie. A single window for ordering from a wide range of restaurants, we have our own exclusive fleet of delivery personnel to pickup orders from restaurants and deliver it to customers .
About IIDE-The Indian Institute of Digital Education (IIDE) evolved from the need for digitally skilled resources in India. All businesses in India are transitioning to the Digital Space for effective business. This has led to a high rise in demand for digitally skilled resources.
The current Indian Education system ignores this demand and is unable to cater to the needs of new businesses. IIDE is catering to this industry requirement and creating future digital entrepreneurs. To create quality output, educational houses need to have world class mechanisms and IIDE has adopted just that.
Same day delivery process & impact. How Operation management & six sigma use in the same-day delivery process. IIM Raipur group presentation by (group 3)
Mobile App Digital Marketing Strategy ExampleMike Ncube
Download this digital marketing strategy for a mobile app startup to help guide the creation of your own strategy.
It covers all essentials of a plan including market analysis, objectives, target markets, competitors, promotions mix and more.
Visit my site http://www.mikencube.co.uk for more tools to help you with your digital marketing strategy.
Complete marketing analysis of Flipkart. Piyush Kapoor
consist of marketing analysis of flipkart which includes
History
environmental analysis of flipkart
pest analysis of flipkart
marketing mix of flipkart
This presentation deals with Marico's inbound and outbound supply chain. We discuss here the supply chain problems that Marico faced and the remedial steps it took to solve the problems. Use of IT (ERP/SAP solution) and disintermediation in supply chain appear as notable steps Marico undertook to solve its Supply Chain problems.
Zomato is the almost everyday app for most of us. The major purpose was to show a listing of restaurants. It did a great job and helped define eating out as an “experience” to
common people.
Now Zomato has branched itself to ordering food, which is a totally different paradigm than eating out. This project tries to explore if there are any unsatisfied user needs, catering to which would enhance the experience ordering food.
Benefits of digital marketing: Digital Marketing Expertsbrandhype
Digital Marketing Agency in Gurgaon specializing in Pay Per Click marketing, Search Engine Optimization, Social Media and Online Branding. We offer complete solutions to your business and get you more leads and more Revenue
WebBPoS is a web–based state of the art Point of Sale system that delivers the speed and flexibility needed for any kind of retail establishments with multiple sales counters. WebBPoS is designed to help retail businesses with keeping track of customers, items, and sales. WebBPoS extends companies to the Internet or Intranet and provides business owners with real–time decision–making information.
WebBPoS has Procurement Management, Inventory Management and Billing modules and provides interfaces to financial accounting systems.
WebBPoS is well integrated with POS hardware. Though it has thin client / web based architecture, the billing is developed as a Rich internet Application (RIA) to give thick client advantages for quick billing.
Need tips on how to manage digital marketing for your startup? Check out these three presentations from RIC Centre experts Paul Barter, Bernie Schmidt and Amarpreet Kaur covering: earned, owned and paid media and how it relates to website conversions and social media.
Complete marketing analysis of Flipkart. Piyush Kapoor
consist of marketing analysis of flipkart which includes
History
environmental analysis of flipkart
pest analysis of flipkart
marketing mix of flipkart
This presentation deals with Marico's inbound and outbound supply chain. We discuss here the supply chain problems that Marico faced and the remedial steps it took to solve the problems. Use of IT (ERP/SAP solution) and disintermediation in supply chain appear as notable steps Marico undertook to solve its Supply Chain problems.
Zomato is the almost everyday app for most of us. The major purpose was to show a listing of restaurants. It did a great job and helped define eating out as an “experience” to
common people.
Now Zomato has branched itself to ordering food, which is a totally different paradigm than eating out. This project tries to explore if there are any unsatisfied user needs, catering to which would enhance the experience ordering food.
Benefits of digital marketing: Digital Marketing Expertsbrandhype
Digital Marketing Agency in Gurgaon specializing in Pay Per Click marketing, Search Engine Optimization, Social Media and Online Branding. We offer complete solutions to your business and get you more leads and more Revenue
WebBPoS is a web–based state of the art Point of Sale system that delivers the speed and flexibility needed for any kind of retail establishments with multiple sales counters. WebBPoS is designed to help retail businesses with keeping track of customers, items, and sales. WebBPoS extends companies to the Internet or Intranet and provides business owners with real–time decision–making information.
WebBPoS has Procurement Management, Inventory Management and Billing modules and provides interfaces to financial accounting systems.
WebBPoS is well integrated with POS hardware. Though it has thin client / web based architecture, the billing is developed as a Rich internet Application (RIA) to give thick client advantages for quick billing.
Need tips on how to manage digital marketing for your startup? Check out these three presentations from RIC Centre experts Paul Barter, Bernie Schmidt and Amarpreet Kaur covering: earned, owned and paid media and how it relates to website conversions and social media.
ISS Social Media Seminar :: Slides on Facebook LifeHacks: Increase your e...NUS-ISS
ISS Social Media (Re) Connections Seminar, 11 April 2014
Presentation by Eugene Sim, Conversion Hub Marketing
"Facebook LifeHacks: Increase your engagement by 10-100x and get 20,000 fans within 2 months"
#isssem #isssocial
This presentation focuses on the social media strategies for mera medicare. It involes the do's and dont's to be followed by Mera Medicare to widen its reach to greater audience through its activities on social networking sites.
Kate Volman and Jennifer Schnipper, co-founders of Marketing Divaz, spoke to the Jim Moran Institute for Global Entrepreneurship about social media marketing and networking.
Pinterest for business? You betcha. Learn how you can use this powerful tool to market your organization. Also, find out what Google+ brand pages mean for your company.
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
Arvind Internet a division of Arvind Limited Internship Project Reportkunal mittal
Omni Channel for better customer experience and retail Profitability, Arvind Internet, IIP Report, Industrial Internship, Retail Report, Internship Project, Brief Introduction to Omni channel
Market strategy on mahindra finance their STP, Swot and 4 p Strategieskunal mittal
Mahindra finance Introduction,swot, STP, Competitor analysis, 4 P's, CSR activities, Products and their comparison, Price, Place, And ways of promoting their Product
Consumer Journey, Ziro Festival, Digital Ad Campaigns with KPI of Increasing Reach over web site, Social media Campaign over facebook, Instagram and Quora
Iip presentation 2017 19 on arvind Internet Ltdkunal mittal
Pitching is the sound of retail,Arvind internet, Organisational Profile, Profile of an area manager of Gujarat, Omni Channel Operations, performance, process, Task assigned, task Achieved
cadbury, their market share, competitors, presence over various channels, market analysis, sentiment analysis, on twitter and facebook, cadbury cashcows and their market analysis
Surf excel and their strong positioning making dirt good if it is for a social cause, their positioning, target market, segment and strong association with mother sentiments and ariel counter campaign, success of dirt is good campaign
Failure of pepsi atom in indian marketkunal mittal
Failure of pepsi atom as a brand indian market. Its association. what was the insight and what went wrong with pepsi atom and a description of its advertising campaign
About Croma. Their Presence, Store locations,Competitors, Online brand interaction of croma, the way croma advertises, Assortment mix of Croma, Inhouse products of croma, VM elements of Croma, Offline store visual merchandizing, Exclusively on croma
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
3. Onsite and off site awareness
• We will construct a user persona
• We will prepare a customer journey
On page : 1. 1. Put image:
Title: Wonderchef Red Cooker
Alt text for 1
st
image: Wonderchef cooker of 5 litres
Title: Wonderchef Yellow Tawa
Alt text for 2
nd
image: Wonderchef Ceramic Aluminium Cookware Tawa
(Wonderchef, cookware are the keywords used in alt text so that when people will search these
words these images that are in our website will make our website come in their search and hence
will increase awareness)
2. To make image loading speed fast , the images will be only in jpg/jpeg format
4. • Meta description: keyword rich
• Relevant keywords and there should not be keyword
stuffing
• Header tags: 6 headers tags( keyword rich)
• Off page: Backlinks(keyword rich) on do follow sites
• Like: tumblr, flickr, Quora etc……
• Backlinks should not be done on no follow sites
• Social media campaigning
5. Need
Stage
Behaviour
Touch
point
Pain point
Desired
Outcome
1. Need to buy a
kitchen
appliance
2. Randomly
Searching on
Sites
3. Opinion from
friends
4. Relatives
1. Word of mouth
2. Social media
sites
3. Magazines
4. Newspapers
1. Salary Sacrifice
2. Leaving comfort
Zone
3. Drawing time
Finally Decided to
buy a product
6. Search
stage
Behaviour
Touch
point
Pain point
Desired
Outcome
1. Start Searching
about products
2. Start looking for
nearby
showrooms
3. Latest models of a
category
4. Looking for
various
alternatives
1. Quora
2. Visit Sites
3. Social Media
4. Newspapers
5. Magazines
6. Reference Groups
7. You tube
1. How much is the
budget
2. Lot of available
alternatives
3. Worried about
the Quality and
Features
Clear about
Buying a toaster
7. Consideration
stage
Behaviour Touch point Pain point
Desired
Outcome
1. Looking for
various models
2. Features
3. Price
4. Looking for the
best out of
available
products
5. Rating
1. Searching for
different websites
2. Visiting the
company site
3. Drop an email
4. Chat bot
5. Calls to action
• Call us
• Visit
1. Lot of choices
2. Whether
information is
genuine
3. Product Safe or
not
Decided to buy a
toaster of
Wondershef
8. Purchase
stage
Behaviour Touch point Pain point
Desired
Outcome
1. Enquiry about the
features
2. How to use
3. Mode of payment
1. Visiting the
show room
2. Taking a
Demonstration
3. Sales man
4. Order online
Spending your pay • Product purchased
9. Cookware
• Ceramic cookware
• Cookware sets
• Cookware pans and
pots
• Non stick cookware
• Cookware wonder
chef
• Cookware kitchen
• Cookware cookers
Appliances
• Kitchen appliances
• Home appliances
• Cooking appliances
• Wonderchef appliances
• Electronic appliances
• Appliances for cooking
• Mixer in electronic
appliances
• Best kitchen appliances
Utensils
• Non stick utensils
• Steel utensils
• Cookware utensils
• Wonderchef utensils
• Home utensils
• Utensils for home
• Kitchen utensils
• Best utensils
• Cooking utensils
Food
• Tasty food
• Cook food
• Cook food at home
• Appliances for cooking
food
• Best food appliances
• Best appliances for
cooking food
• Cooking food with
wonderchef
Wonderchef
cookware
Awareness Purchase Research
Appliances
Awareness Purchase Research
utensils
Awareness Purchase Research
food
Awareness Purchase Research
Different keywords are used for different stages
10. Marketing Mix
Allocation
Budget (5,00,000)
On Keywords
2,00,000
(6575.34) Per day
Social media
campaign
3,00,000
Marketing Mix allocation
• Budget= 5,00,000
• Spending = 2,00,000 on (on site and off site),3,00,000 on Social Media Platform
• Social media is a great platform for increasing brand awareness and increasing our reach and
impressions so going with a higher budget will give us a lead.
• Spending on keyword is set on 6575.34 per day
• We will be using back links for off site and relevant headings, meta description and keywords for
increasing on site reach.
• On social media we will be running campaign #cookiteasy displaying videos showing recipes and
how to cook them using Wondershef appliances
11. NOTE:
Selecting Those keywords
That will be more popular
and relevant because the
higher the popularity and
relevancy the greater the
reach. Hence. Increased
Awareness….
14. Note:
Text Ad should be relevant. In
Heading there need proper use of
relevant keywords.
Note:
Even the description should be as
simple as possible.
Just having a “calls to action”
E.g. Call us, Directions, Visit us,
buy now.
A keyword and a promotional
offer.
17. Social Media Campaign
• To increase its awareness on social platform we will be running a
campaign on social media (Facebook)
• We will be using campaign “#cookiteasy” indicating how cooking can
be easy using wonderchef.
• It will share recipes and new cooking tricks with wonderchef that
makes it easy working in a kitchen.
18. Cook With Pride
Indian Recipes
Join us on making cooking easy with wonderchef kitchen appliances
#cookiteasy
www.wondershef.com/utensils
1819cookindia
20. Audit Recomendation
1. Performance needs
improvement
2. Add Alt attributes to all the
images
3. Minify CSS and js files
4. Ensure your page is W3C
Compliant
5. Fix identifies broken links
6. Implement a Robots.txt file
7. Enable SSL on your website
8. Resolve Java script errors
9. Make use of GZIP
compression
10. Reduce length of title tag
11. Create and link an associated
linked in profile
12. Security is good
13. Reach is good
14. Usability A+
