The document discusses how search is evolving from keywords to more natural interactions using voice, images, and artificial intelligence. Some key points: - By 2020, 50% of search will come from image or voice, and 85% of the customer relationship will be without human interaction. - Advancements in speech recognition, machine learning, and augmented/virtual reality are changing how users interact with search engines. - New technologies like Cortana and HoloLens are transforming industries like retail, science, education and disaster recovery through more personalized and predictive search experiences.

1. Vikas Arora
Sr. Search Executive
Bing Ads
Search – an evolution

2. Search is changing
The next evolution of search
20 billion
expected Internet of Things
units by 20205
74% of people trust search engines
almost as much as they trust
the website or brand4
Breakthrough in speech recognition
Lowest ever recorded word error rate with Microsoft
reaching human parity9, 10
50%
of search
will come from
image or voice by
20202
of online consumers get frustrated
when irrelevant content appears674%
embedding AI into their
apps by 20181
1/2 of all developer
teams will be
The Cortana search box*
has over
145M7
monthly active users, with
8B
questions asked to date8
85%
By 2020, the
customer will manage
of the relationship with
an enterprise without
interacting with a human3
New headsets with potential
to significantly alter the way
users interact with
search engines
are coming to
market soon
* in the Windows 10 task bar. 1. "IDC FutureScape: Worldwide IT Industry 2016 Predictions — Leading Digital Transformation to Scale", Nov 2015, IDC FutureScape, https://www.idc.com/research/viewtoc.jsp?containerId=259850. 2. “Internet Trends 2016 - Code Conference”,
KPCB, 1 June 2016, http://www.kpcb.com/internet-trends. 3. “Gartner Customer 360 Summit 2011”, Gartner, Mar-Apr 2011, https://www.gartner.com/imagesrv/summits/docs/na/customer-360/C360_2011_brochure_FINAL.pdf, 4. "SMX EAST RECAP: Catalyst partners with Bing
to study search in the media mix, search + other channels", Bing Ads, 18 Nov 2016, https://advertise.bingads.microsoft.com/en-us/blog/post/november-2016/smx-east-recap-catalyst-partners-with-bing-to-study-search-in-the-media-mix,-search-other-channel. 5. "Gartner
Says 6.4 Billion Connected "Things" Will Be in Use in 2016, Up 30 Percent From 2015", Gartner, 10 Nov 2015, http://www.gartner.com/newsroom/id/3165317. 6. Denenholz, Jeff, "Online Consumers Fed Up with Irrelevant Content on Favorite Websites, According to Janrain
Study", Janrain, 31 July 2013, http://www.janrain.com/about/newsroom/press-releases/online-consumers-fed-up-with-irrelevant-content-on-favorite-websites-according-to-janrain-study/. 7. Cortana Dev Center, April 2017, https://developer.microsoft.com/en-us/cortana. 8.
“Why 100 million monthly Cortana users on Windows 10 is a big deal“, TechRadar, 20 July 2016, http://www.techradar.com/news/software/operating-systems/why-100-million-monthly-cortana-users-could-be-a-bigger-deal-than-350-million-windows-10-installs-1325146. 9.
"Historic Achievement: Microsoft researchers reach human parity in conversational speech recognition", Microsoft, 18 Oct 2016, https://blogs.microsoft.com/next/2016/10/18/historic-achievement-microsoft-researchers-reach-human-parity-conversational-speech-
recognition/#sm.00000jv1wtv9nacq7r266s8uucy4p. 10. "Technology Quarterly: Finding a voice", The Economist, 1 May 2017, http://www.economist.com/technology-quarterly/2017-05-01/language#section-5.

3. @BingAds | #BetterWithBing | @vikasar

4. Why ? What ? Who ?
@BingAds | #BetterWithBing | @vikasar

5. I think search engines are the new equivalent
of publishing; an enabler of information -
James Dyson
@BingAds | #BetterWithBing | @vikasar

6. @BingAds | #BetterWithBing | @vikasar

7. WHO ?
@BingAds | #BetterWithBing | @vikasar

8. dfgdfgdfg
Why ? What ? Who ?
@BingAds | #BetterWithBing | @vikasar
Predictive PersonalPervasive

9. 9

10. Will be able to
your
needs
in
our everyday
lives
and more
natural way to search
The future of search
Search is no longer about keywords

13. What’s new at Microsoft
Technology stays on the cutting edge
Virtual and augmented reality
HoloLens is changing the way
we see the world. Explore how
companies like Lowe’s and
NASA are transforming
concepts to reality.
Watch the video
Machine learning & advanced
analytics
With the Microsoft Cloud, Microsoft
partners are using smart traps to
capture mosquitoes and sequence
their DNA to fight disease.
Watch the video
The future of AI
Microsoft Cognitive Services are
helping museums, such as Tate
Britain, to improve our
understanding of art, culture,
history and science.
Watch the video
Disaster recovery
In 2015, a massive earthquake
struck Nepal, killing 9,000. The
United Nations Development
Programme is teaming up
with Microsoft on a major
effort to promote economic,
financial and social recovery
in the region.
Watch the video

14. Thank You
Bing Network