SlideShare a Scribd company logo
@wonderwall7
#SEJThinkTank
@wonderwall7
#SEJThinkTank
• At SEJ since 2013
• Worked in marketing and journalism since 2005
• Wrote ‘The Complete Guide to Snapchat Marketing,’
published on Amazon
• Worked with
• Also do content strategy and branded news content for
clients through MoxieDot.com and StoryShoutNews.com
@wonderwall7
#SEJThinkTank
You Will Learn
• Some of the most effective ways to target
audiences
• What works best for specific campaigns
• How to interact with influencers
• How to use the time limits to your advantage
@wonderwall7
#SEJThinkTank
Snapchat Stats
• Happy 5th Anniversary Snapchat!
• 100m daily active users
• 60% contribute daily content
• 30% of millennials use regularly
• 10B daily video views
@wonderwall7
#SEJThinkTank
Do you currently use
Snapchat?
1. Yes, for marketing
2. Yes, on a personal level
3. Yes, for both
4. No, but planning on it
@wonderwall7
#SEJThinkTank
Snapchat Basics
• BE SILLY AND FUN! Snapchat
is the complete opposite of
LinkedIn
• Pimp your profile on your
larger social networks
• Share your snapcode (QR
code)
@wonderwall7
#SEJThinkTank
Why People Use
Snapchat
• 35% use it specifically
BECAUSE their content
disappears
• Capitalize on this by offering
info they won’t find any
where else
• It’s Fun! Filters change daily.
@wonderwall7
#SEJThinkTank
My Best Snapchat Story Yet
@wonderwall7
#SEJThinkTank
My Best Snapchat Story Yet
@wonderwall7
#SEJThinkTank
My Best Snapchat Story Yet
@wonderwall7
#SEJThinkTank
This worked because…
• It’s the opposite of Linkedin
• It harnesses the core features of Snapchat
(temporary and filters)
• It showed a personal glimpse into my daily
life
@wonderwall7
#SEJThinkTank
Snapchat Content
• Snap daily- make users look forward to your
content
• What are you main points you want to get
across? This is what you should be snapping
about.
• Hate all you want, but Kim Kardashian does
an amazing job of this.
@wonderwall7
#SEJThinkTank
Snapchat Campaigns
• Save videos, images, and
stories to repost on other social
networks
• Use geofilters and sponsored
filters
• Have influencer channel
takeovers
@wonderwall7
#SEJThinkTank
Snapchat
Campaigns
• Contests to grow
engagement and
followership
• Ask personalized
questions– “Snap us a
pic of where you play
Pokemon Go!’
@wonderwall7
#SEJThinkTank
In your opinion, what is the
most appealing aspect of
Snapchat?
1. Engagement with user base
2. Filters
3. Content (e.g. discovery
channels from publishers)
4. Its impermanence
@wonderwall7
#SEJThinkTank
Audience Engagement
• Allow users to chat with you
• Engage with fan’s profiles
through chat (swipe right)
• Even 20 minutes a day makes a
difference
@wonderwall7
#SEJThinkTank
What can you do in 20 mins a day?
• Watch the stories of users you
follow and respond without selling.
Emojis recommended!
• Add 1-4 snaps to your brand’s
story
• Look for new users to follow–
check out my article on Snapchat
directories
@wonderwall7
#SEJThinkTank
What Should You Be Measuring?
• Friend Count
• Link and promo code
conversions
• Snap Views
• Completion Rate
(Last two metrics only available for 24 hours)
@wonderwall7
#SEJThinkTank
Key Takeaways
• Repurpose your content on other
social media channels
• Post and engage daily
• Work with influencers for channel
takeovers and increased
exposure
• Use time limits to your advantage
@wonderwall7
#SEJThinkTank
@wonderwall7
kelsey@searchenginejournal.com
Email me and I’ll send you my Snapchat e-book for free!
How Any Company Can Use #Snapchat

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How Any Company Can Use #Snapchat

Editor's Notes

  1. Republish content: redbull’s campaign (republished their snap videos on YouTube) Use geofilters and sponsored filters Taco Bell’s Cinco de Mayo campaign for 225 million views Influencer takeovers: Unilever partnered with a Vine influncer for a snapchat takeover that had over 500 million views and directly linked to higher ROI (sales)
  2. Mention lifehealthpro article