How to create quality content quickly and easily!
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This slide deck is from our 26th monthly digital marketing webinar sponsored by First National Financial LP. During the event you are taken through... - How to quickly get clear on exactly who you are creating your content for so you can create engaging, valuable content that gets results. - How to create online ads, social media content, website content and email follow up campaigns! - Simple implementation tips to make sure your content gets published and seen! For more excellent content visit http://www.cwjstone.com
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How to create quality content quickly and easily!
- 3. HERE’S OUR PLAN 1 - My Internal Content Planning Exercise! 2 - How to produce website content, online ads, social media content and email marketing pieces. 3 - Tips for making sure your content gets implemented quickly once you create it.
- 4. WHY IS THIS IMPORTANT? - Every piece of marketing that you create is CONTENT. - Every piece of CONTENT you make is an asset!
- 5. 4 TYPES OF CONTENT - Collateral. Your website. Brochures. Handouts. - Advertisements. Facebook. Google. Kijiji. Print. - Social Media. Personal Branding. Business Content. - Follow Up. Email. Direct Mail.
- 6. SETTING UP YOUR CONTENT
- 7. WITH EVERY PIECE OF CONTENT ATTENTION INTEREST DESIRE ACTION
- 8. WHAT ARE YOU SELLING? PRODUCT NORMAL REALITY SKIN CARE ENDORSEMENTS LOOK YOUNGER FURNITURE QUALITY & LONGEVITY STATUS MORTGAGE RATES AND SERVICE $ AND STRESS
- 9. WHO IS YOUR TARGET MARKET?
- 10. WHAT DO THEY REALLY WANT?
- 11. ADVERTISEMENTS
- 12. HEADLINES THE TOP 10… DISCOVER LEARN THE SIMPLE… AT LAST! THE SECRET TO… STARTLING FACTS HOW TO FREE GUIDE TO…
- 13. AN EXAMPLE FOR YOU Discover the Top 3 Questions every Banker is Terrified to hear from a New Mortgage Client!
- 14. AN EXAMPLE FOR YOU The Top 3 Questions That Can Save The Average Home Buyer Over $23,468 On Their Mortgage!
- 15. AN EXAMPLE FOR YOU At Last! Guelph Mortgage Broker Releases His Internal 7 Step Process For A Worry Free Closing Day!
- 16. YOUR AD COPY Who do you help? How do you help them? How do they contact you?
- 17. FACEBOOK EXAMPLE
- 18. SOCIAL MEDIA
- 19. The Most Compelling Content Of All Is A STORY SOCIAL MEDIA
- 20. SOCIAL MEDIA 1. Here is where they were. (Past) 2. Here is what WE did. (Action) 3. Here is where they are. (Future Proof)
- 21. SOCIAL MEDIA
- 23. WEBSITE CONTENT
- 24. WHY IS THIS IMPORTANT?
- 25. WHY IS THIS IMPORTANT?
- 26. YOUR CONTENT PLAN 1. Be Specific 2. Make One Big Promise 3. Address Their 3 Main Problems 4. Provide Immediate Value Through Answers 5. Has A High Perceived Value 6. Has RealValue 7. Quickly Digestible 8. Call To Action
- 27. AN EXAMPLE
- 28. AN EXAMPLE
- 29. AN EXAMPLE
- 30. AN EXAMPLE
- 31. FOLLOW UP
- 32. YOUR SEQUENCE Sent Today 1 Day Later 1 Day Later 1 Day Later Fulfill Obligation Added Value Social Proof Final Call
- 33. YOUR SEQUENCE
- 34. YOUR SEQUENCE
- 35. YOUR SEQUENCE
- 36. YOUR SEQUENCE
- 37. YOUR FAST TRACK
- 38. IMPLEMENTATION
- 39. WWW.UPWORK.COM
- 40. WWW.FIVERR.COM
- 41. WHAT WE LEARNED 1 - My Internal Content Planning Exercise! 2 - How to produce website content, online ads, social media content and email marketing pieces. 3 - Tips for making sure your content gets implemented quickly once you create it.