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Personal Brand

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Jaiden O'Keefe's personal Brand statement.

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PERSONAL BRAND EXPLORATION
Jaiden O’Keefe
Project & Portfolio I: Week 1
September 4, 2021
My name is Jaiden O’Keefe and growing up in Tampa,
Florida sports were simply part of my life ever since I can
remember. Even after giving up my time on the field I
have always kept the same passion for sports as I did
when I was on the field leading me to where I am now.
My goals are to provide the best coverage and analysis I
can possibly provide while breaking away from the
regurgitation you hear listening to major media outlets
while upholding values of respect and truth. By holding
these values close I hope to create a community of
people who respect the games they love, those who play
the games and those who love those games alongside
them. Doing so reinforces the bond these sports have
created for us in America and allows sports to become a
distraction for people rather than a frustration. Doing all
of this I hope to provide a positive outlet of information
that is both honest and extremely precise.
IDENTITY
PROFESSION
Potential Job Titles:
• Journalist, reporter
• Broadcast Announcer
• Media Programming Director
BRAND ARCHETYPE - My
objective in my work first and
foremost is to be an accurate source
of information that does not bend the
narrative. Secondary to that I want to
the leader of an inclusive community
that loves sports and respects those
alongside them that love sports.
Football analyst for NFL/College Media outlets
Picture Relevant
to Your Industry
Goes Here
Caption
Football media hiring managers
TARGET AUDIENCE
Outreach Plan:
• Have a portfolio prepared so I can send the link to them
and they can view my work at their convenience.
• Reach out to the individual via email and send them
more portfolio along with asking if they have any
opportunities at their company for a job or internship.
• Approximately .
PROFILE
PICTURE
Hiring manager at Pewter
Report
Ari Meirov
Outreach Plan:
• Have a portfolio prepared for them to view online or in
person.
• Depending on the forms of communication this person
has available I will contact them either directly on social
media or via Email.
• I would preferably contact this person over the summer
before the football season starts and follow up this them
1 month to 6 weeks after initial contact.
PROFILE
PICTURE Reporter at PFF
Justin Kline
Outreach Plan:
• Graduate Full Sail University.
• I will reach out to this individual via email along with
submitting my portfolio and resume.
• After a month I will follow up with this individual and
reinforce the idea that even if they cannot hire me now I
would love to continue to be considered a candidate in
the future.
PROFILE
PICTURE Editor at Plant Observer
GOALS
Short Term: 2022
• Receive a position in local media market covering sports
and increase social media presence.
‣ Doing this will allow me to establish myself in my
chosen field and build a name and reputation for
myself.
Mid Term: 2027
• Receive a position leading a specific focus ie. Recruiting
content.
‣ This position will show that I have displayed a high
level of work in my previous years and I can now
aggregate content for my employer. This will allow
me to establish my name as someone who has
trusted content in my chosen field.
Long Term: 2032
• Receive a position as a lead talent for a NFL market sports
media outlet.
‣ Receiving this position would display my creditability
for my football coverage as well as show that I have
established a substantial social media presence
where I have connected with fellow fans.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Video Editing
SOFT
HARD
Novice / Adept / Expert
Technical Writing Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Team Work Novice / Adept / Expert
Video Editing
SOFT
HARD
Novice / Adept / Expert
Technical Writing Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Team Work Novice / Adept / Expert

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Personal Brand

  • 1. PERSONAL BRAND EXPLORATION Jaiden O’Keefe Project & Portfolio I: Week 1 September 4, 2021
  • 2. My name is Jaiden O’Keefe and growing up in Tampa, Florida sports were simply part of my life ever since I can remember. Even after giving up my time on the field I have always kept the same passion for sports as I did when I was on the field leading me to where I am now. My goals are to provide the best coverage and analysis I can possibly provide while breaking away from the regurgitation you hear listening to major media outlets while upholding values of respect and truth. By holding these values close I hope to create a community of people who respect the games they love, those who play the games and those who love those games alongside them. Doing so reinforces the bond these sports have created for us in America and allows sports to become a distraction for people rather than a frustration. Doing all of this I hope to provide a positive outlet of information that is both honest and extremely precise. IDENTITY
  • 3. PROFESSION Potential Job Titles: • Journalist, reporter • Broadcast Announcer • Media Programming Director BRAND ARCHETYPE - My objective in my work first and foremost is to be an accurate source of information that does not bend the narrative. Secondary to that I want to the leader of an inclusive community that loves sports and respects those alongside them that love sports. Football analyst for NFL/College Media outlets Picture Relevant to Your Industry Goes Here Caption
  • 4. Football media hiring managers TARGET AUDIENCE Outreach Plan: • Have a portfolio prepared so I can send the link to them and they can view my work at their convenience. • Reach out to the individual via email and send them more portfolio along with asking if they have any opportunities at their company for a job or internship. • Approximately . PROFILE PICTURE Hiring manager at Pewter Report Ari Meirov Outreach Plan: • Have a portfolio prepared for them to view online or in person. • Depending on the forms of communication this person has available I will contact them either directly on social media or via Email. • I would preferably contact this person over the summer before the football season starts and follow up this them 1 month to 6 weeks after initial contact. PROFILE PICTURE Reporter at PFF Justin Kline Outreach Plan: • Graduate Full Sail University. • I will reach out to this individual via email along with submitting my portfolio and resume. • After a month I will follow up with this individual and reinforce the idea that even if they cannot hire me now I would love to continue to be considered a candidate in the future. PROFILE PICTURE Editor at Plant Observer
  • 5. GOALS Short Term: 2022 • Receive a position in local media market covering sports and increase social media presence. ‣ Doing this will allow me to establish myself in my chosen field and build a name and reputation for myself. Mid Term: 2027 • Receive a position leading a specific focus ie. Recruiting content. ‣ This position will show that I have displayed a high level of work in my previous years and I can now aggregate content for my employer. This will allow me to establish my name as someone who has trusted content in my chosen field. Long Term: 2032 • Receive a position as a lead talent for a NFL market sports media outlet. ‣ Receiving this position would display my creditability for my football coverage as well as show that I have established a substantial social media presence where I have connected with fellow fans.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Video Editing SOFT HARD Novice / Adept / Expert Technical Writing Novice / Adept / Expert Critical Thinking Novice / Adept / Expert Team Work Novice / Adept / Expert Video Editing SOFT HARD Novice / Adept / Expert Technical Writing Novice / Adept / Expert Critical Thinking Novice / Adept / Expert Team Work Novice / Adept / Expert
  • 7. I help media outlets create better analysis through my dedication to the game. PROMISE
  • 8. CREDENTIALS Work Experience: • No relevant work experience Education: • Associate in Arts, Hillsborough community college 2020 • Sportscasting , B.S., Full Sail University (2022) Leadership Roles: • Front of House manager Caption
  • 9. COMPETITION Nick Geddes Industry Experience: • Intern at JP Peterson show Education: • University of Central Florida Leadership Experience: • Lead student writer for UCF football Skills and Proficiencies: • Technical writing • Team Work • Team work Jaiden O’Keefe Overall Online Presence: • Nick has an average online presence. He interacts often with others in the industry and fans interacting with his content as well. He has a good headshot and his social media profile clearly describes what he does. His social media is also where he posts his online articles. • Grade: Average HEADSHOT HEADSHOT Industry Experience: • No industry experiance Education: • Full Sail University Sportscasting B.A. Leadership Experience: • Front of house manager Skills and Proficiencies: • Video Editing - 0 endorsements • Technical Writing - 0 endorsements • Oral expression - 0 endorsements Overall Online Presence: • I do not have many connections nor a professional headshot. I do not have any legitimate connections online or articles to be posted online. • Grade: Poor
  • 10. COMPETITION Trevor Sikemma Noteworthy Experience: • Tampa Bay Buccaneers Beat Writer • Social Media Manager • Reporter/ Videographer YOUR NAME HEADSHOT HEADSHOT Industry Experience: • 9 years of experience Education: • University of Florida Skills and Proficiencies: • Oral Expression - 9 endorsements • Technical Writing - 9 endorsements • Video Editing - 9 endorsements Overall Online Presence: • Trevor is the embodiment of everything I would love to do in my career and a perfect target for someone to look for as a mentor. He has a great online presence and has many professional connections. He has a professional headshot and a very detailed • Grade: Superior Industry Experience: • No industry experience Education: • Full Sail University Sportscasting B.A. Leadership Experience: • Front of House manager Skills and Proficiencies: • Video Editing - 0 endorsements • Technical Writing - 0 endorsements • Oral Expression - 0 endorsements Overall Online Presence: • I do not have many connections nor a professional headshot. I do not have any legitimate connections online or articles to be posted online. • Grade: Poor
  • 11. BRAND POSITION For Football media providers who engage with football fans, I provide level of commitment to accuracy and respect because these values resonate with fans and will help me broaden my impact to your consumers.
  • 12. NETWORKING & MARKETING Industry Events & Organizations • National Society of Collegiate Scholars ‣ 2022 | Winter Park, FL • American sportscasters association ‣ 2022 | Tampa, FL Digital Marketing • Primary Content: Twitter posts consisting of video and expository will be my primary content method. This will • Primary Tools: I plan to use a mix of Twitter, Instagram, TikTok and snapchat to promote my content and put it in front of viewers to interact with. • Website: All online content will be posted or linked on my website so that visitors have a direct way to view and interact with my content.
  • 13. PROFESSIONAL DEVELOPMENT Mentor • For a mentor I will be seeking someone who has been in the sports media industry for media years and has been well-versed in the field. Having experience many avenues in sports media I hope this individual will gain feedback and experience Formal Education • Bachelors degree of Sportscasting Technical Skills • Technical Writing - Polk Way, September, 2022 Soft Skills • Adaptability - Polk Way, 2022
  • 14. YOUR NAME You know lack luster football coverage? Well, what I do is explore every avenue to make sure I am as informed as possible . In fact, before I ever devoted my education to sportscasting I spent money for multiple different subscriptions to ensure from a week-to-week basis to study between game weeks and stat track throughout the season.
  • 15. REFERENCES American sportscasters Online. American Sportscasters Association. (n.d.). http://www.americansportscastersonline.com/. Contact us. Plant City Observer. (n.d.). https://www.plantcityobserver.com/contact-us/. Summary report for: 27-2012.03 - media programming directors. O*NET OnLine. (n.d.). https://www.onetonline.org/link/summary/27-2012.03. Summary report for: 27-3011.00 - Broadcast announcers and radio disc jockeys. O*NET OnLine. (n.d.). https://www.onetonline.org/link/summary/27-3011.00. Summary report for: 27-3023.00 - News Analysts, reporters, and journalists. O*NET OnLine. (n.d.). https://www.onetonline.org/link/summary/27- 3023.00.

Editor's Notes

  1. Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.