2. IDENTITY
Picture of You
Goes Here
Hey my name is Jacob Nation and I’m from
Chattanooga, Tennessee. Since I was born I was
raised in an environment of die hard sports fans. I saw
the passion they had as well as the camaraderie it
brought, now I want to create that with my audience. I
want to help people connect with not only the teams,
but the players, and introduce them to the deeper
layers of the game. I value loyalty and passion, I
believe that putting time into something and being
patient will ultimately make your achievements that
more meaningful. I hope to one day hear from one of
my fans that I helped them realize it’s about more than
just the final score.
3. PROFESSION
Potential Job Titles:
• On air talent
• Reporter
• Beat writer
BRAND ARCHETYPE -
Broadcaster for Sportscasting
Picture Relevant
to Your Industry
Goes Here
I pride myself in being able to deliver the facts that you need but also relate t
4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Melanie Render
Outreach Plan:
• Go on grammarly and type out a professional message
explaining my interest
• I will be connecting with her by a LinkedIn message
• If I do not get a response in 3-4 weeks I will message
her again and remind her I am still interested
PROFILE
PICTURE
Senior recruiter at Warner
media
Kathleen Rouse
Outreach Plan:
• I will see if we have any mutual connections I could ask
about Kathleen.
• I will also message her on LinkedIn and tell her how I
am graduating and what I have learned
• I will follow up with a link to my portfolio showing my
work within a month if there is no response
PROFILE
PICTURE Recruiter at Turner
Broadcasting Systems
Afeez Tijani
Outreach Plan:
• Make sure I have a solid resume and a strong body of
work to show him
• Linkedin will also be my mode of communication as it is
the industry standard
• Since he is a highly regarded person I will give him a
month and a half until following up
PROFILE
PICTURE Director of Human Resources
at FOX Sports
5. GOALS
Short Term: 2025
After graduation I would like to land an internship or job with a
larger company that has a developmental program to give me good
experience and help me refine my skills.
‣ To do this I will reach out to 35 recruiters across the
country that work with companies I’m interested in by the
time I get within 3 months of graduation.
Mid Term: 2027
• Next I would like to sign with a notable publication and report for
a specific team
‣ For this to happen I will need to have made a name for
myself and established my brand. To do that I would like
to have created a large body of work and have 10k
followers on twitter or TikTok by the end of 2026
Long Term: 2029
• I want to be the Los Angeles Clippers beat writer
‣ This job would require me to master my interviewing,
journalism, and professionalism. I need to have a
contacts as well. By 2029 I want to have 5 solid contacts
in the Clippers HR department as well as have a polished
portfolio to show off all my work over the years
7. I help sports fans stay informed and
connected with their teams by delivering
unique content I put my all into
PROMISE
8. CREDENTIALS
Work Experience:
• Appeared weekly on the Joey Abdullah
radio show for 4 months
• Student leader of skits and games at
local church’s Wednesday nights
• Worked with Young Life planning
entertainment for events
Education:
• High School degree, Signal Mountain
Middle/High School
• Sportscasting, B.S., Full Sail University (2025)
Awards:
• Young Southern writers award 2x
• Graduated with high school honors
Picture Relevant
to Your Industry
Goes Here
9. COMPETITION
Chase Brownawell
Industry Experience:
• Industry experience goes here
Education:
• Full Sail University
Activity Level
• Has 198 connections
• Has commented many times on posts
Skills and Proficiencies:
• Broadcast Journalism - 0 Endorsements
• Sports writing - 0 Endorsements
• Sports photography - 0 Endorsements
Jacob Nation
Overall Online Presence:
• 198 Connections, Customized Banner, Professional
headshot, detailed profile but lacks history, no articles,
active on X and YouTube as well, customized URL.
• Grade: Average, 65 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Full Sail University
Activity Level
• Has 26 connections
• Has not commented on a post
Skills and Proficiencies:
• Talking on air - 0 Endorsements
• Video Editing - 0 Endorsements
• Sports Writing - 0 Endorsements
Overall Online Presence:
• 26 connections, banner not customized, no headshot,
non detailed profile, no articles, active on X and
Instagram, non customized URL
• Grade: Poor 40, out of 100
10. COMPETITION
Farbod Esnaashari
Noteworthy Experience:
• Interviews Clippers players postgame
• Worked as a writer for ESPN the biggest company in
sports
Jacob Nation
HEADSHOT HEADSHOT
Industry Experience:
• Writer at ESPN, Forbes, SI, Bleacher
Report
Education:
• University of California Irvine
Skills and Proficiencies:
• Marketing - 19 Endorsements
• Public Speaking - 5 Endorsements
• Social Media - 18 Endorsements
Overall Online Presence:
• 500+ Connections, customized banner, very
professional headshot, everything on the profile is fully
filled out, hundreds of published articles, extremely
active on X and the sites he is employed by,
customized URL
• Grade: Superior, 92 out of 100
Industry Experience:
• Worked on a local radio show
Education:
• Full Sail University
Leadership Experience:
• Youth entertainment at Young Life
• Writer, producer, and on air talent for a local sports
radio show
Skills and Proficiencies:
• Talking on air - 0 Endorsements
• Video Editing - 0 Endorsements
• Sports Writing - 0 Endorsements
Overall Online Presence:
• 26 connections, banner not customized, no headshot,
non detailed profile, no articles, active on X and
Instagram, non customized URL
• Grade: Poor 40, out of 100
11. BRAND POSITION
For sports fans who are desperate for something
different, I provide entertaining content that helps
first time viewers connect with the sport and gives
experienced fans relevant because I genuinely
love what I do and I care about people sharing the
passion that I have.
“NICKNAME?”
12. NETWORKING &
MARKETING
Industry Events & Organizations
• Community Pros food drive
‣ Nov. 16 | Orlando
• Orlando Magic game
‣ Oct.25 | Orlando
• Sports and entertainment marketing conference
‣ Jan. 29-Feb 4 | Orlando
Digital Marketing
• Primary Content: I will be creating sports related videos
covering the NBA and NFL. I believe this will not only help me
get my personality out but let me show people what sets me
apart.
• Primary Tools: I will be using X, TikTok, Youtube, and
Instagram. I will post multiple times a day and curate the
content out of larger videos. Youtube will be longer videos, but
the clips from the videos will be short form on other platforms.
• Website: I will show off my body of work and it will display my
growth as a professional in my career.
Picture of You
Goes Here
13. PROFESSIONAL DEVELOPMENT
Mentor
• As I grow in my career I would like to find someone who
worked in the field but has retired? I would love for them
to have worked with the NBA or NFL at some point and
could warn are prepare me for future challenges 2025-
TBD
Formal Education
• Dan Patrick school of Sportscasting, B.S. Oct. 2025
Technical Skills
• Spend time in the studio learning the equipment - Full
Sail, Present-2025
• Apply to do play by play for Rollins college - Rollins,
Jan. 2024
• Game day setup - Orlando City, March 2024
Soft Skills
• Attend Magic games and work on my networking and
elevator pitch, Orlando Magic Nov. 2023
• Volunteer at Community Pros to work on my team work
skills, Community Pros Nov. 2023
• Attend all the speaker lectures at school related to my
profession to learn what it is like to be out there - Full
Sail, Oct. 2023-2025
14. Jacob Nation
You know how all sportscasters talk about the same things? Well, what I do
is bring a whole new perspective and energy. In fact, I have already turned
many people who knew nothing about sports into fans.
Picture of You
Goes Here
15. REFERENCES
Tijani, A. (n.d.). Afeez Tijani | linkedin. LinkedIn.
https://www.linkedin.com/in/afeez-tijani-a4555a3
Render, M. (n.d.). Melanie Render - Atlanta, Georgia, United States - linkedin.
LinkedIn. https://www.linkedin.com/in/melanie-render-a761731
Rouse, K. (n.d.). Kathleen Rouse - Research Intern, Bureau of Diplomatic
Security - Linkedin. LinkedIn. https://www.linkedin.com/in/kathleen-
rouse
Patrick, D. (n.d.). Google search.
https://www.google.com/search?q=dan%2Bpatrick%2Bsports&tbm=isch
&ved=2ahUKEwjbiY-2odaBAxU5OFkFHdrgACcQ2-
cCegQIABAA&oq=dan%2Bpatrick%2Bsp&gs_lcp=CgNpbWcQARgBMg
QIIxAnMgUIABCABDIFCAAQgAQyBQgAEIAEMgUIABCABDIFCAAQg
AQyBQgAEIAEMgUIABCABDIFCAAQgAQyBggAEAgQHjoHCAAQGB
CABFDNB1jpDmDCG2gAcAB4AIABSYgB2QOSAQE3mAEAoAEBqgE
LZ3dzLXdpei1pbWfAAQE&sclient=img&ei=aCMaZdu1CLnw5NoP2sGD
uAI&bih=906&biw=1585#imgrc=jhdunrpNZIQ_QM
Brownawell, C. (n.d.). Chase Brownawell - full sail university - winter park ... -
linkedin. LinkedIn. https://www.linkedin.com/in/chase-brownawell
Nation, J. (n.d.). Jacob Nation - Full Sail University - Linkedin. LinkedIn.
https://www.linkedin.com/in/jacob-nation-021344270
Esnaashari, F. (n.d.). Farbod Esnaashari - marketing and Social Media
manager - linkedin. LinkedIn.
https://www.linkedin.com/in/farbodesnaashari
Editor's Notes
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.
