PERSONAL BRAND EXPLORATION

1. PERSONAL BRAND EXPLORATION
RESHA TALLEY
Project & Portfolio I: Week 1
OCTOBER, 2023

2. My name is Resha Talley, a bit about myself. I’m from Tampa
Florida born and raised.Grew up in the city with a little country.
As a child I’ve been always fascinated by sports. Growing up
I’ve played almost all the sports you can think of. I feel like I
have a very creative mind set and have a lot of ideas waiting to
let out.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Broadcast Content Manager
• TV Program Director
• Programming Director
BRAND ARCHETYPE - I would
showcase my innovative creative
skills. I feel like I can bring
something different and new to the
industry. I would bring something to
bring in young audience as well as
an older audience.
Media Programming Directors for Sports Broadcasting

4. TALENT ACQUISITION
TARGET AUDIENCE
TAYLOR MONTI
Outreach Plan:
• One task I will do is of course make sure my resume is up
to date and appropriate for the job.
• How I would reach out as far as communication, would via
email for first contact.
• A good time to contact is usually business hours. I will
reach out between 9AM to 3PM.
TALENT ACQUISITION at
ESPN
TRISH SINGH RACR
Outreach Plan:
• One task I will do is of course make sure my resume is up
to date and appropriate for the job.
• How I would reach out as far as communication, would via
email for first contact. As well as a message on LinkedIn.
• A good time to contact is usually business hours. I will
reach out between 9AM to 3PM.
TALENT ACQUISITION
MANAGER at TAMPA BAY
BUCCANEERS
DENNY VOYLES
Outreach Plan:
• One task I will do is of course make sure my resume is up
to date and appropriate for the job. I would reach out as far
as communication, would via email for first contact. As well
as a message on LinkedIn
• A good time to contact is usually business hours. I will
reach out between 9AM to 3PM.
Director of Talent
Engagement and
Development at ORLANDO
MAGICS

5. GOALS
Short Term: (Immediately After Graduation, YEAR)
• To work for my ideal company right out school. Two to
Five months.
Mid Term: (YEAR)
‣One to Three years, would like to have a bigger
brand. Stating my own brand.
Long Term: (YEAR)
• Five to Ten years running my own brand. Helping
others building there own brand.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Critical Thinking
SOFT
HARD
Novice / Adept / Expert
Problem Solving Novice / Adept / Expert
Coordination Novice / Adept / Expert
ActiveLearning Novice / Adept / Expert
Speaking
SOFT
HARD
Novice / Adept / Expert
Time Management Novice / Adept / Expert
Writing Novice / Adept / Expert
Instructing Novice / Adept / Expert

7. I will do my job to best of my
ability.Will go above to show
the youth they’re other ways
to be involved with sports.
PROMISE

8. CREDENTIALS
Work Experience:
• Customer Service Experience, Medical
Coder/Billing
• Semi-pro football, Youth Coach, Sports
Director
Education:
• High School Diploma Gaither High School
2010
• Medical Coder/Biller Florida Career College
2021
• Sports Broadcasting Bachelors Degree Full Sail University 2025
Awards:
• Youth Sports Camp Mentor

9. COMPETITION
BRITTNEY RAMSEY
Industry Experience:
• Director of Sales and Marketing
Education:
• Full Sail University
Leadership Experience:
• Takeout Hero
• Bite Squad
Skills and Proficiencies:
• Marketing
• Sales
• Communication
RESHA TALLEY
Overall Online Presence:
• Has a pretty good online presence very active on social
media.
• Grade:Average 50 out of 100
Industry Experience:
• Youth Coach
Education:
• Full Sail University
Leadership Experience:
• AFC Urgent Care
• Tampa Bay Taints
Skills and Proficiencies:
• Networking
• Medical Billing
• Health and Wellness
Overall Online Presence:
• Doesn’t have a big online presence. Not so active on social
media.
• Grade: Poor 10 out of 100

10. COMPETITION
Ryan Bowler
Noteworthy Experience:
• Play by Play commentator for there school sports of the
Video Production Club
• Earned a Live Event award from the Digital Media Arts
Consortium.
RESHA TALLEY
Industry Experience:
• Sports/News Reporter and Anchor
Education:
• Full Sail University 2019-2021
Skills and Proficiencies:
• Media Production
• Interviewing
• Vedio Production
Overall Online Presence:
• Has a pretty good online presence and connection.
• Grade: Poor 12 out of 100
Industry Experience:
• Youth Coach
Education:
• Full Sail University
Leadership Experience:
• AFC Urgent Care
• Tampa Bay Taints
Skills and Proficiencies:
• Networking
• Medical Billing
• Health and Wellness
Overall Online Presence:
• Doesn’t have a big online presence. Not so active on social
media.
• Grade: Poor 10 out of 100

11. BRAND POSITION
BELIEVE ACHIEVE SUCCEED. WE WILL
BELIEVE IN OURSELVES. ACHIEVE OUR
GOALS. SUCCEED IN LIFE.
“BAS”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Tampa Job Fair
‣ Thu, Nov 2, 10 AM – 2 PM | Tampa FL
• Diversity Clearwater Virtual Job Fair
‣ Tue, Oct 31, 11 AM – 2 PM | Clearwater FL
• Tampa Job Fair January 31, 2024
‣ Wed, Jan 31, 11 AM – 2 PM | Tampa FL
Digital Marketing
• Primary Content: I plan on getting a podcast going promoting
my brand.Posting more pictures.
• Primary Tools: Instagram, Facebook, Spotify
• Website: Use it more promoting myself establish a online
presence.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I hope to seak a mentorship within the company I work with.
Formal Education
• Bachelors Degree in Sports Broadcasting 2025
• Medical/Billing Certificate 2021
• Florida Notary Certificate 2023
Technical Skills
• Critical Thinking
• Problem Solving
Soft Skills
• Coordination
• Active Learning
• Active Listening

14. RESHA TALLEY
You know hard works hard to find? I may not know all coming to in this
field, but I know I offer so much. I know I’ll stand out over the rest of my companion. Im very
creative have so much to offer with a new perspective and approach to things.

15. REFERENCES
O Net Online, (2012). Media Programming Director
https://www.onetonline.org/link/summary/27-2012.03
LinkedIn, (2023). Taylor Monti. Talent Acquisition. ESPN
https://www.linkedin.com/in/taylormonti/
LinkedIn, (2023). Trish Singh. Talent Acquisition Manager Tampa Bay
Buccaneer.
https://www.linkedin.com/in/trish-singh-racr-b95b16bb/
LinkedIn, (2023). Denny Boyles. Director of Talent Engagement and
Development
https://www.linkedin.com/in/denny5/
O Net Online, (2012). Media Programming Director. Skills.
https://www.onetonline.org/link/summary/27-2012.03
LinkedIn, (2023). Brittney Ramsey. Sports broadcasting,
https://www.linkedin.com/in/brittney-ramsey-5b8058161/
LinkedIn, (2023). Ryan Bowler. Sports/News Reporter and Anchor
https://www.linkedin.com/in/bowler-ryan/
Google Search, (2023). Job Fair near me. Tampa Job Fair
https://g.co/kgs/4M7yYy
Google Search, (2023). Job Fair near me. Diversity Clearwater virtual Job
Fair
https://g.co/kgs/oXdrNQ