For building my personal sportcasting brand

1. PERSONAL BRAND EXPLORATION
William Bush
Project & Portfolio I: Week 1
08.08, 2023

2. What truly guides me? A calling for myself
that gives me not ultimate motivation, but
complete fulfilment. In a short matter of words
my identity or passion is sports. From my early
youth where a would wake up excited for a fresh
episode of “Sportscenter” to catch up on
previous headlines. To today where I still find
myself engulfed in the world of sports from the
various talk shows to the googling of random
stats. My purpose is to advise the people with
the information I gathered on various sports
through my time.
IDENTITY

3. PROFESSION
Potential Job Titles:
• News Reporter
• Television News Anchor
• Radio Talk Show Host
BRAND ARCHETYPE – What
separates my brand from others
would be me. First and foremost,
my worth ethic and personality will
dissociate from my peers
showcase how you go about your
work differently than others. Content
should come from archetype quiz
completed during discussion board
activity.
[BROADCOASTER] for [SPORTS]

4. [HIRING MANAGERS]
TARGET AUDIENCE
MENSAH AHIAFOR
Outreach Plan:
• In my preparation for contact with Mr. Ahiafor I will
begin to tailor my resume to start to look more like the
background for my new field of pursuit.
• I’ve already made full efforts in trying to connect with
Mensah via LinkedIn. Hopefully after my initial following
of him we can connect afterwards.
• Realistically if a connection is not made by the weeks
end, I would try to connect with him by sending him a
personal message.
PROFILE
PICTURE
[OPERATIONS MANAGER] at
[FOX Sports]
MICHAEL SCHULMAN
Outreach Plan:
• For Mr. Schulman I will have to reshape my LinkedIn profile to
have more information/skills of my sportscasting interest.
• As the time currently stands, I’ll be following Michael on
LinkedIn to keep some tabs on him as we share mutual
interest. I won’t send him a connection request until I feel my
profile has the appropriate credentials listed.
• My plan is to have my LinkedIn profile fully changed over to
reflect my current sportscasting degree pursuit and current
credentials displayed. By months end this will be my goal and
be ready to reach out to Mr. Schulman.
PROFILE
PICTURE
[TALEN ACQUISITION
RECRUITER] at [NBC Sports]
KEVIN McDONNELL
Outreach Plan:
• My plan prior to reaching out to Kevin McDonnel will be to
slowly integrate my sportscasting on camera work from school
to my LinkedIn profile.
• I was only able to find Mr. McDonnell on LinkedIn, but for now
I won’t connect or follow until I feel my resume, profile, and
the completion of the potential FOX runner internship is done
this fall.
• If all goes accordingly, I’ll be able to reach out to Mr.
McDonnell after this fall’s season.
PROFILE
PICTURE [HUMAN RESOURCES] at
[ESPN]

5. GOALS
Short Term: (Immediately After Graduation, YEAR)
• I want to grow my brand recognition and connections.
‣ I aspire to obtain Full Sail’s runner partnership
with FOX for this fall’s upcoming football season.
By keeping my GPA above a 3.0 level, I can
ensure I’m one step closer. Thus, being able to
connect myself with more people in my career
field.
Mid Term: (YEAR)
• In 5-10 I want to have a notable sports podcast with over
100,000 subscribers.
‣I will create a sports centric based
YouTube/TikTok channel that will be
designated to pull in fans of all sports fields
and have 100 subscribers by years end.
Long Term: (YEAR)
• In 15-20 I want to be working at a major network like
ESPN or FOX Sports, and still obtaining my successful
podcast.
‣ By this time, I want to have a backing of over
500,00 subscriptions.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Office suite software
SOFT
HARD
Novice / Adept / Expert
Electronic Mail Software Novice / Adept / Expert
Speaking Novice / Adept / Expert
Active Learning Novice / Adept / Expert
Analytical or scientific software
SOFT
HARD
Novice / Adept / Expert
Web page creation and editing
software
Novice / Adept / Expert
Social Perceptiveness Novice / Adept / Expert
Time Management Novice / Adept / Expert

7. I promise each and everyday to give my all
to my viewers/listeners in order to give them
a remarkable broadcast experience by
showing up and showing out!
PROMISE

8. CREDENTIALS
Work Experience:
• Head NCO Trainer at Ft. Hood for 571st
MCT.
• Offensive coordinator for Allen
Razorbacks youth flag football.
Education:
• CompTIA A+, CompTIA Network+,
CompTIA Security+ LeaderQuest Dallas
• SPORTS BROADCASTING, B., Full Sail University (Exp. 2025)
Awards:
• Leadership roles include squad leader in
U.S. Army
• 2022 Volunteer Youth Flag Football
Coach K-1st grade.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
KEON BREWER
Industry Experience:
• Member of Dan Patrick’s School of
Sportscasting.
Education:
• Elizabeth City State University
Leadership Experience:
• Entrepreneur fitness trainer at BodyByKey
• Assistant Offensive Line coach at Elizabeth City State
University
Skills and Proficiencies:
• Originality
• Fluency of Ideas
• Speech Clarity
WILLIAM BUSH
Overall Online Presence:
• Keon currently has over 280+ connections. There’s no
customized banner on his page. His headshot is a
presentable on but wouldn’t be considered
“professional”. His profile includes many details of his
previous employers and personal work.
• Grade: Average, 82 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Member of Dan Patrick’s School of
Sportscasting.
Education:
• Current Full Sail University Sports Broadcasting degree
student
Leadership Experience:
• Offensive coordinator for Allen Razorbacks youth flag
football.
• Head NCO Trainer at Ft. Hood for 571st MCT.
Skills and Proficiencies:
• Speech Clarity- X endorsements
• Oral Comprehension- X endorsements
• Originality- X endorsements
Overall Online Presence:
• I currently have 115+ connections?, I do not have
personalized banner either. ?, I do however happen to
have a professional picture displayed as my profile
image. I could use more detail in my profile. For
example, sharing some of my current work from school
or other media. My LinkedIn URL is in fact customized.
• Grade: Average, 75 out of 100

10. COMPETITION
CHRIS GRISBY
Noteworthy Experience:
• Current news reporter for Spectrum
• Former news intern for Fox Broadcasting Co & NBC
News
WILLIAM BUSH
HEADSHOT HEADSHOT
Industry Experience:
• MULTI-Media Journalist for WINKTV
Education:
• The University of Texas at Tyler graduate
Skills and Proficiencies:
• Memorization
• Oral Expression
• Speech Clarity
Overall Online Presence:
• He currently has 500+ connections, Chris doesn’t currently
have a banner in his LinkedIn profile., His profile picture is a
professional suit and tie headshot. He profile is very detailed
including some of his previous reports and field related jobs.
With a link to his own personal website included.
• Grade: Superior, 95 out of 100
Industry Experience:
• Member of Dan Patrick’s School of
Sportscasting.
Education:
• Current Full Sail University Sports Broadcasting degree
student
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Fluency of Ideas- X endorsements
• Oral Expression- X endorsements
• Speech Clarity- X endorsements
Overall Online Presence:
• I currently have 115+ connections?, I do not have
personalized banner either. ?, I do however happen to
have a professional picture displayed as my profile
image. I could use more detail in my profile. For
example, sharing some of my current work from school
or other media. My LinkedIn URL is in fact customized.
• Grade: Average, 75 out of 100

11. BRAND POSITION
HEY ARE YOU A FAN OF ALLL SPORTS AND
ARE IN NEED OF BETTER SPORTS TAKES?
WELL, HERE I WILL YOU WITH THE HOTTEST
TAKES AND FACTUAL OPINIONS. WHILE
DELIVERING ON JOY AND ENTERTAINMENT.
BECAUSE JUST LIKE YOU ALL I TOO YEARN
FOR GREAT SPORTING TAKES.
“CHIVO OF SPORTS TAKES?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• National Society of Collegiate Scholars
‣ 9.13.23 | ZOOM
• FOX Sports Runner Opportunity
‣ 10.1 | AT&T Stadium
• Spectrum Sports Forum
‣ 10.29 | ZOOM
Digital Marketing
• Primary Content: The type of content I will provide online will
to start producing videos of me giving sports takes, delivering
facts, and covering highlights with my wit/charm.
• Primary Tools: I will use my current Instagram and Facebook
profiles to promote my weekly shows. Until I’m able to build
enough following to give more daily content.
• Website: I can use my digital portfolio website as a collector
for all my best work from school and my social medias for
viewers and hiring managers.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I seek a mentor that has these skills I find myself
lacking in. While also having the experience and
required job field knowledge.
Formal Education
• Current Full Sail University Sports Broadcasting degree
student. Set to be complete June 2025
Technical Skills
• Analytical or scientific software - with LinkedIn learning I
will develop this skill by 11-2023
• Web page creation and editing software -
• , 09-2023
• Project management software - , 10-2023
Soft Skills
• Active Listening, 8-2023
• Time Management, 10-2023
• Writing, 12-2023

14. WILLIAM BUSH
You know how nowadays there’s no “great” sports talk show anymore. Well,
what I do is offer NOT ONLY great sports takes but astounding ones. In fact,
here’s some of my latest work from previous courses in my current degree
pursuit.

15. REFERENCES
Ahiafor, M. (2023). Profile Picture [Photograph]. LinkedIn.
https://www.linkedin.com/in/mensaha/
Blund, J. (2022). Coach Talking To His Student Outside Gym
[Photograph]. https://www.istockphoto.com/photo/sports-coach-
talking-to-his-student-outside-in-a-school-
gm1446209435484368217?utm_source=unsplash&utm_medium=
affiliate&utm_campaign=srp_photos_bottom&utm_content=https%
3A%2F%2Funsplash.com%2Fs%2Fphotos%2Fcoaching&utm_ter
m=coaching%3A%3A%3A
Brewer, K. (2023). Profile Picture [Photograph]. LinkedIn
https://www.linkedin.com/in/keon-brewer-42b114101/
Bush, W. (2023). Profile Picture [Photograph]. LinkedIn.
https://www.linkedin.com/in/williambush2124/
Canon, E. (2023). Two Men Sitting at a Table With Microphones in
Front of Them [Photograph] https://unsplash.com/photos/two-men-
sitting-at-a-table-with-microphones-in-front-of-them-
u2h5uNTVFWM
[Frye, C]. (2022, September 20). Learning Excel: Data Analysis
[Video]. LinkedIn Learning.
https://www.linkedin.com/learning/learning-excel-data-analysis-
18868618/analyze-your-data-effectively?u=50813145
Grisby, C. (2023). Profile Picture [Photograph]. LinkedIn
https://www.linkedin.com/in/chrisgrisby/
McDonnell, K. (2023). Profile Picture [Photograph]. LinkedIn.
https://www.linkedin.com/in/mikeschulman/
(ONET OnLine 2023, March 27). News Analysts, Reporters, and
Journalists. ONET OnLine.
https://www.onetonline.org/link/summary/27-3023.00
(2023, March 11). Broadcast Announcers and Radio Disc Jockeys.
ONET OnLine. https://www.onetonline.org/link/summary/27-
3011.00
Schulman, M. (20). Profile Picture [Photograph]. LinkedIn
https://www.linkedin.com/in/mikeschulman/