The document discusses the evolution of traditional new media through four ages: 1) Pre-Industrial Age (before 1700s) - People used tools like cave paintings, clay tablets, papyrus, and the printing press using wood blocks to transmit information. 2) Industrial Age (1700s-1930s) - Developments like the printing press enabled mass newspaper production, the typewriter was invented, and the telephone and motion pictures emerged. 3) Electronic Age (1930s-1980s) - Inventions like the transistor radio, television, computers and mainframes ushered in digital communication and computing. 4) Information Age (1900s-2000s) - The internet, websites,

1. Lesson 2:
The Evolution Of
Traditional New Media
MEDIA AND INFORMATION LITERACY

2. GROUP ACTIVITY

3. The rapidly changing media are
also changing the way we learn.

4. Sinking of (Royal Mail Ship) Titanic, famous world event of April 14, 1912

5. If the Titanic sank somewhere in the Atlantic Ocean, how do you think the news
reached people in England and New York at that time?
Telegraphy is the long-distance
transmission of textual
messages where the sender
uses symbolic codes, known to
the recipient, rather than a
physical exchange of an object
bearing the message.
“If the Titanic sank today, in what format would people receive or read the
news?

6. Theories Of Media Evolution

7. The Evolution Of
Traditional New Media
 A. PRE-INDUSTRIAL AGE
 B. INDUSTRIAL AGE
 C. ELECTRONIC AGE
 D. NEW (INFORMATION) AGE

8. Pre-Industrial Age (Before 1700s)
People discovered fire, developed paper from plants, and forged weapons and
tools with stone, bronze, copper and iron.
Cave paintings
(35,000 BC)
Clay tablets in Mesopotamia
(2400 BC)
Papyrus in Egypt
(2500 BC)
Acta Diurna in Rome
(130 BC)

9. Pre-Industrial Age (Before 1700s)
Dibao in China
(2nd Century)
Codex in the Mayan region
(5th Century)
Printing press using wood blocks
(220 AD)

10. Laguna Copper Plate Inscription
A legal document inscribed on a copper plate in 900 AD. This is the earliest known
calendar-dated document found in the Philippines.

11. Laguna Copperplate Inscription
(circa 900 AD)
The first reference to Tondo occurs in the Philippines' oldest historical
record — the Laguna Copperplate Inscription (LCI). This legal document, written in
Kawi, dates back to Saka 822 - the year 900 AD. The first part of the document
says that:
On this occasion, Lady Angkatan, and her brother whose name is Bukah, the
children of the Honourable Namwaran, were awarded a document of complete
pardon from the Commander in Chief of Tundun, represented by the Lord Minister
of Pailah, Jayadewa.

12. Apparently, the document was a sort of receipt that acknowledged
that the man named Namwaran had been cleared of his debt to the chief of
Tundo, which in today's measure would be about 926.4 grams of gold.
The article mentioned that other places in the Philippines and their
chiefs: Pailah (Lord Minister Jayadewa), Puliran (Lord Minister Ka Sumuran),
Binwangan (unnamed). It has been suggested that Pailah , Puliran, and
Binwangan are the towns of , Pulilan, and in Bulacan,but it has also been
suggested that Pailah refers to the town of Pila, Laguna.While the document
does not describe the exact relationship of the chief of Tundun with these
other chiefs, it at least suggests that he was of higher rank.

13. Industrial Age (1700s-1930s)
People used the power of steam, developed machine tools, established iron
production, and the manufacturing of various products (including books
through the printing press).
Printing press for mass production
(19th century)
Newspaper-
The London Gazette (1640)
Typewriter (1800)

14. Industrial Age (1700s-1930s)
Telephone (1876) Motion Picture Photography
(1890)
Punch Card

15. Electronic Age (1930s-1980s)
The invention of the transistor ushered in the electronic age. People harnessed the
power of transistors that led to the transistor radio, electronic circuits, and the early
computers. In this age, long distance communication became more efficient.
Transistor Radio Television (1941)

16. Electronic Age (1930s-1980s)
Large electronic computers
EDSAC (1949) & UNIVAC 1 (1951)

17. Electronic Age (1930s-1980s)
Mainframe computers
IBM 704 (1960)
Personal Computer
Apple 1

18. Information Age (1900s-2000s)
The Internet paved the way for faster communication and the creation of the social
network. People advanced the use of microelectronics with the invention of personal
computers, mobile devices, and wearable technology. Moreover, voice, image, sound and
data are digitalized. We are now living in the information age.
Web browsers
Mosaic (1993)
Internet Explorer (1995)

19. Information Age (1900s-2000s)
Blogs: Blogspot (1999),
LiveJournal (1999),
Wordpress (2003)
Search Engines:
Yahoo (1995)
Google (1996)

20. Information Age (1900s-2000s)

21. Laptop (1980)
Information Age (1900s-2000s)
Netbook (2008) Smartphones

22. The Evolution Of Traditional New Media

23. 1. Given the available media that we now have
in the world, what are its roles and functions
in a democratic society?
2. In what ways does media affect your life?